Kuku launches contest to discover microdrama creators

Kuku, a storytelling and microdrama entertainment platform, has launched ‘Drama Drop’, a nationwide contest to discover and connect with the country’s next prominent microdrama creators and stars. With ₹40 lakhs in prize money and exclusive content contracts up for grabs, the contest marks Kuku TV’s continued efforts to nurture creator-led content innovation and establish a robust ecosystem leap into the world of microdramas to create engaging high-quality stories made for today’s audience. 

Microdramas are having a moment and it’s only getting bigger. Globally, the format is expected to grow into a more than $10 billion market by 2030, riding on the rise of mobile-first viewing and the growing appetite for short, serialized stories. Back home in India, the momentum is just as strong. The country’s microdrama space is projected to be a $5 billion opportunity within the next five years, driven by audiences increasingly turning to quick, engaging, and culturally rooted content, mainly in regional languages. With this shift, platforms are moving fast to support creators through nimble production models and fresh monetisation pathways, reshaping how stories are told, consumed and valued in everyday life.

With Drama Drop, Kuku TV is tapping into this shift not just to discover fresh talent, but to grow its own slate of original content and strengthen its place in India’s fast-changing entertainment space with microdramas. Four standout creators or their teams will each win ₹10 lakhs and sign exclusive production deals with Kuku TV, the platform’s short-form video arm. 

“Microdramas are quickly becoming the future of entertainment, they’re short, gripping, and perfect for how we consume content today. But there’s a challenge,” said Vinod Kumar Meena, COO and Co-founder of Kuku. “We need a lot more homegrown talent in India who truly understand how to tell stories in this format. At Kuku, we’ve been producing over 95% of the country’s microdramas, so we know first hand what it takes to make a hit microdrama.”

“The demand is exploding. Audiences want hundreds, even thousands, of fresh microdramas every month. That’s why we’re now focused on building an ecosystem of creators who can scale with that demand.”

“Drama Drop isn’t just a contest, it’s our way of discovering the next big names in microdrama and backing them for the long run. We’re investing in creators who’ve got the spark, but maybe haven’t had the stage yet.”