The account will be handled by the agency’s Mumbai office and the scope entails both offline and digital media strategy, planning and buying

exchange4media Staff 27-May-2019

The investigation follows years of scrutiny of widespread non-transparent media practices, including rebates

exchange4media Staff 29-September-2018

Partners with QuickMetrix to enable smarter decisions for clients, enhancing the company's offering ranges from Media Planning and Implementation, Media Buying, Operations, and Analytics

exchange4media Staff 08-May-2018

Madison Media had successfully launched the bank in August 2015 with a high-decibel TV, Print and Outdoor campaign

exchange4media Staff 28-August-2017

The mandate includes media planning and buying across platforms with a focus on performance marketing

exchange4media Staff 04-August-2017

Lalchandani will steer media buying operations for all offline media, namely television, print, radio, and cinema across Starcom offices in Mumbai, Delhi, and Bengaluru

exchange4media Staff 27-March-2017

Understanding of media buying and planning in digital is a lot different than in mainline. The basic skillsets required have changed drastically, while mainline was all about relationships and bulk buying, digital is completely driven by platforms, analysis and targeted buying. Hence it becomes all the more important for brands to think of both these factors at the same time, writes Rohan Mehta, CEO, Social Kinnect

Rohan Mehta 17-January-2017

Sports as an eco-system is fast evolving in India. As a platform if leveraged well, it can go beyond a vanilla media buy and can actually provide multiple and complex solutions to brands marketing and communication objectives, writes Vinit Karnik, Business Head, ESP Properties

Vinit Karnik 12-December-2016

The Third Party Audit and Validation of SureWaves Spot TV Network by Hansa Research will cover random physical verification of technology deployment at channel studios and online audit and validation of SureWaves ADEX Logs with live monitoring of channels

exchange4media Staff 29-January-2015

This is further evidence of Kantar Media’s commitment to measure TV across all devices in all formats. The acquisition will enrich the organisation’s technology capabilities.

exchange4media Staff 17-October-2014

With the focus shifting from mere reach to sharply looking at the customer, media buying agencies have specialised tools that look at the customer from every aspect, say industry experts

Gunjan Verma 26-February-2014

In a freewheeling chat with exchange4media, the Global CEO of Initiative talks about criticality of analytics, India's digital lead and bringing the joy back to the business

Rashi Bisaria 04-October-2013