The account will be handled by the agency’s Mumbai office and the scope entails both offline and digital media strategy, planning and buying

exchange4media Staff May 27, 2019 12:39 PM

The investigation follows years of scrutiny of widespread non-transparent media practices, including rebates

exchange4media Staff Sep 29, 2018 9:59 AM

Partners with QuickMetrix to enable smarter decisions for clients, enhancing the company's offering ranges from Media Planning and Implementation, Media Buying, Operations, and Analytics

exchange4media Staff May 8, 2018 10:37 AM

Madison Media had successfully launched the bank in August 2015 with a high-decibel TV, Print and Outdoor campaign

exchange4media Staff Aug 28, 2017 12:24 PM

The mandate includes media planning and buying across platforms with a focus on performance marketing

exchange4media Staff Aug 4, 2017 10:05 AM

Lalchandani will steer media buying operations for all offline media, namely television, print, radio, and cinema across Starcom offices in Mumbai, Delhi, and Bengaluru

exchange4media Staff Mar 27, 2017 8:22 AM

Understanding of media buying and planning in digital is a lot different than in mainline. The basic skillsets required have changed drastically, while mainline was all about relationships and bulk buying, digital is completely driven by platforms, analysis and targeted buying. Hence it becomes all the more important for brands to think of both these factors at the same time, writes Rohan Mehta, CEO, Social Kinnect

Rohan Mehta Jan 17, 2017 8:25 AM

Sports as an eco-system is fast evolving in India. As a platform if leveraged well, it can go beyond a vanilla media buy and can actually provide multiple and complex solutions to brands marketing and communication objectives, writes Vinit Karnik, Business Head, ESP Properties

Vinit Karnik Dec 12, 2016 8:07 AM

The Third Party Audit and Validation of SureWaves Spot TV Network by Hansa Research will cover random physical verification of technology deployment at channel studios and online audit and validation of SureWaves ADEX Logs with live monitoring of channels

exchange4media Staff Jan 29, 2015 3:49 PM

This is further evidence of Kantar Media’s commitment to measure TV across all devices in all formats. The acquisition will enrich the organisation’s technology capabilities.

exchange4media Staff Oct 17, 2014 6:38 PM

With the focus shifting from mere reach to sharply looking at the customer, media buying agencies have specialised tools that look at the customer from every aspect, say industry experts

Gunjan Verma Feb 26, 2014 9:38 AM

In a freewheeling chat with exchange4media, the Global CEO of Initiative talks about criticality of analytics, India's digital lead and bringing the joy back to the business

Rashi Bisaria Oct 4, 2013 8:57 AM