media-advertising
From interactive billboards to experiential activations, brands are designing campaigns that people photograph, share and turn into content, extending their reach far beyond the street
Shalinee Mishra Jul 9, 2026 9:15 AM
As consumer paths fracture across screens, platforms, and moments, India's marketers are ditching the channel playbook for optimising the entire system and not just individual channels
Anuja Jain Jun 19, 2026 8:50 AM
Guest Column: L. Adimoolam, Publisher-Dinamalar, explores questions around the share of print advertising for English dailies
L. Adimoolam Jun 17, 2026 12:27 PM
WPP Media’s 'This Year Next Year 2026 Global Midyear forecast' is an upward revision from the 7.1% forecast in December
e4m Staff Jun 16, 2026 8:33 AM
The move signals a broader regional push as the company sharpens its growth focus across high-potential APAC markets
e4m Staff Apr 27, 2026 10:58 AM
Keshvi Kastuar was most recently leading North India sales for Zee News, managing a substantial revenue portfolio across key categories
Prior to this role, Shashi Sinha was Executive Director at Omark Media Solutions
e4m Staff Nov 19, 2025 11:02 AM
Prior to this, Saurabh Bhambri was with Paytm Ads as Associate Vice President
e4m Desk Dec 16, 2024 11:28 AM
Although it's just Vote of Account, stakeholders have high hopes from the govt which range from higher DAVP ad rates to waiving import duty from newsprint and considering advertising at par with R&D
e4m Staff Jan 31, 2024 8:25 AM
On digital, the sector witnessed the highest growth of 91% YoY in ad insertions
exchange4media Staff Apr 9, 2021 8:45 AM
Experts weigh in on the impact of the second lockdown on the TV industry and its ad revenue
Sonam Saini Apr 7, 2021 8:57 AM
Most of the top-rated shows on Star’s Marathi GEC are adaptations of the network’s popular Hindi or other language shows
Sonam Saini Feb 11, 2021 8:54 AM
The good thing is that all genres are contributing to this growth, unlike the Covid period when only few major genres witnessed a hike
Sonam Saini Feb 4, 2021 8:43 AM
As per the BARC report on ad volumes on television for 2020, digital native advertisers turned to television to capitalise on TV’s reach and viewership
exchange4media Staff Jan 12, 2021 8:51 AM
At the recent 'VIBES 3.0-The Everywhere Content' conference hosted by Elara Capital, the panelists delved into emerging trends across media in advertising
exchange4media Staff Jan 11, 2021 9:33 AM
HUL responded with a newspaper advertisement of its own, which claimed Dove is the No.1 dermatologist-recommended brand
Misbaah Mansuri Jan 11, 2021 9:11 AM
Conceptualized by AutumnGrey, the campaign ‘2020 ke Dost of the year’ gives people a chance to acknowledge these relationships
exchange4media Staff Jan 2, 2021 4:00 PM
Through the campaign, WeddingWire India in association with influencers celebrate stories of love and wedding preparation in times of the pandemic and digitisation
exchange4media Staff Dec 8, 2020 2:39 PM
Industry players say larger brands will no longer tolerate discriminatory content and social media networks will have to roll out new measures to contain the spread of hate on these platforms
Dipali Banka Jun 29, 2020 8:16 AM
Nagesh Banga, Deputy Country Manager, BIGO LIVE, talks about plans to make the app as localized as possible to cater to the growing demand for social media platforms in India today
exchange4media Staff May 4, 2020 9:17 AM
With Snapchat creating brand filters and Instagram introducing in-app purchases, marketing has undergone a sea change thanks to social media. However, experts say we have only scratched the surface
Shreshtha Verma Jan 31, 2020 8:19 AM