mcdonald
The Good Edge will lead corporate communications, media relations, public affairs, corporate reputation management, and crisis management for Westlife Foodworld
e4m Staff Apr 16, 2026 5:43 PM
Prior to joining Lenexis Foodworks, Arvind R P served as Chief Business Officer (South) at McDonald’s India
e4m Staff Apr 6, 2026 11:20 AM
From McDonald's and Cadbury to Coca-Cola's Rimzim Jeera, brands are discovering that recycling emotion the right way is the sharpest tool in the creative arsenal right now
Aryendra Khan Mar 18, 2026 9:54 AM
Previously, Arvind R P has worked with organisations like TVS Motor Company, Britannia Industries, Levi Strauss & Co. and Kaya
e4m Staff Mar 11, 2026 8:10 AM
The McDonald’s Netherlands campaign faced criticism for ‘sloppy’ visuals and cynical tone
e4m Staff Dec 22, 2025 1:52 PM
In the interim, Lululemon has appointed finance chief Meghan Frank and chief commercial officer André Maestrini as co-interim CEOs
This Westlife Foodworld initiative will strengthen padel infrastructure, coaching, and tournaments across the country
e4m Staff Nov 11, 2025 5:21 PM
The limited-time offerings are designed to make every moment of Durga Puja and Diwali more delightful
Prior to this, Emily Reasor was the Senior Partner at McKinsey & Company
The limited-edition collection includes six striking cups that transform when filled with a chilled Coca-Cola or other cold beverages
e4m Staff Sep 23, 2025 4:08 PM
As per media reports, Lauren Schultz will succeed Alistair Macrow as CEO on September 1
e4m Desk Aug 22, 2025 11:18 AM
McDonald’s India doubles down on protein with the launch of its ‘Protein Plus Range’, also marking a renewed collaboration with Chef Sanjeev Kapoor
e4m Staff Aug 7, 2025 12:45 PM
With flamboyance, fandom, and flavour, McDonald’s joins forces with Ranveer Singh for a quirky cultural crossover designed to spark conversations and cravings alike
Aryendra Khan Aug 4, 2025 1:39 PM
With virality beating logic, brands decide to embrace chaos, culture and co-creation to stay relevant
Anuja Jain Aug 4, 2025 8:50 AM
The campaign conceptualised by DDB Mudra also spotlights different ‘Fries personalities’ among McDonald's customers
With over 400 cabs deployed across Delhi, NCR, Lucknow and Kolkata, the campaign was carefully routed through high-footfall zones
e4m Staff Jun 29, 2025 4:02 PM
The cab branding is an extension of announcing Ranveer Singh as the brand ambassador
e4m Staff Jun 27, 2025 5:01 PM
McDonald’s USA and Krispy Kreme have announced they will wind down their partnership in July 2025
e4m Staff Jun 26, 2025 12:35 PM
Prior to this, Gagan Arora was with Impresario Handmade Restaurants as Digital Lead - Growth Marketing
The Korean wave is changing snacks in India. Buldak ramen and kimchi chips are trending, thanks to Gen Z and K-pop culture. Brands are jumping on the trend by adding Korean flavours to local foods
Soumya Gawri Jun 12, 2025 9:04 AM
Anant Agarwal, Vice Chairperson, CRPL and MMG Group, noted that the decision to bring Ranveer Singh as brand ambassador marks a continued shift toward high-energy, personality-led marketing in India
Chehneet Kaur Jun 9, 2025 6:37 PM
According to sources, the account is estimated to be worth around Rs 60 crore
Tasmayee Laha Roy May 30, 2025 12:39 PM
Prior to this, Eugene Lee was with McDonald's as International Chief Marketing Officer
e4m Desk Apr 28, 2025 11:15 AM
According to media buyers, McDonald’s is a Rs 100-crore club client
Chehneet Kaur Apr 11, 2025 12:55 PM
This collaboration, powered by HockeyCurve’s creative automation platform, has successfully launched McDonald’s enticing new Korean Range
NATIVE CONTENT Apr 9, 2025 1:31 PM
The film features McDonald’s characters such as Grimace, Hamburgler and Birdie The Early Bird.
e4m Staff Mar 27, 2025 3:44 PM
Arvind R P, Chief Marketing Officer, McDonald’s India (West & South) shares insights on how the QSR leveraged the GenZ phrase, ‘soft launch’ in its Valentine’s Day campaign
Simran Sabherwal Feb 19, 2025 9:21 AM
The ‘Shordaar Crunch’ campaign has been conceptualized by DDB Mudra Group
The film is aimed at strengthening McDonald's fried chicken portfolio for the South market
e4m Staff Aug 27, 2024 3:14 PM
Villanueva is currently serving as Director- Marketing at Yum Brands Singapore
e4m Desk Aug 27, 2024 12:21 PM
As India celebrates 78th Independence Day, brands drenched themselves in the colours of the tricolour as they launched creative ad campaigns
e4m Staff Aug 16, 2024 9:28 AM
The agency which brought home a bronze last year has submitted entries for clients Disney Star, McDonald's India and BGMI
Brands daring to 'go there' should be wary of consequences and fully commit to the idea; some decorum won't hurt either, say experts
Sandhya Raghavan Apr 24, 2024 8:37 AM
Arvind RP, Chief Marketing Officer, McDonald’s (West and South), spoke to e4m about embracing anime, the ‘fake cheese’ controversy, the brand’s media strategy and more
Tanzila Shaikh Apr 12, 2024 8:40 AM
Putting the spotlight on some of the memorable ads of Rashmika Mandanna on her birthday
McDonald’s has also tipped its hat to its WcDonald's identity by transforming Mumbai's Linking Road restaurant in anime style
The company also said, that McDonald's India's west and south zones have obtained test results from an NABL-accredited laboratory
In a video, McDonald's West and South MD Saurabh Kalra and CMO Arvind R P along with others said that the company uses authentic ingredients and wants to bust the 'fake cheese' myth
Following FDA’s concerns about cheese being used by the fast-food chain, Westlife Foodworld, the firm that holds the McDonald's franchise, has said the brand uses only ‘authentic ingredients’
e4m Staff Feb 27, 2024 9:55 AM
At Meta, Priya Rege Jaggi was in charge of marketing and brand development responsibility for Instagram and Facebook
e4m Desk Feb 14, 2024 11:50 AM
The initiative has been conceptualised and executed in collaboration with OMD India
e4m Staff Jan 25, 2024 2:37 PM