max
From disappearing faces to a boardroom run by pink wigs, this week's ads bet big on the absurd
Aryendra Khan Jul 11, 2026 8:06 AM
In this role, Max Toulliou will lead WPP’s InfoSum commercial organization across the EMEA region
Brands, particularly in the e-commerce and D2C ecosystem, are spending during the cultural windows but are measuring what comes back in terms from such intent-driven buying
Anuja Jain Jun 29, 2026 9:03 AM
The latest standoff comes close on the heels of Sony's ongoing distribution dispute with Tata Play, a matter that is currently pending before the Telecom Disputes Settlement and Appellate Tribunal
Imran Fazal Jun 12, 2026 1:00 PM
Journeys are seamless for consumers, fragmented for brands. The gap lies in consistency, context, and what brands actually do with data
e4m Staff Jun 8, 2026 12:11 PM
The broadcaster has also rolled out a redesigned corporate website with a new interface and a more prominent Sony Pictures-led visual identity
e4m Staff May 27, 2026 9:18 AM
2026 BO is showing that a steady, year-round slate of Hindi, regional and Hollywood releases can sustain audience footfalls without relying on festive periods or a single blockbuster
Shalinee Mishra May 19, 2026 9:13 AM
This is less a product sunset and more a structural shift in who controls Search demand capture, say industry experts
Shantanu David Apr 27, 2026 9:15 AM
Starting at ₹49 per month, the HBO Max hub is available alongside JioHotstar’s existing portfolio
e4m Staff Apr 15, 2026 3:25 PM
NASA confirms Earth images were shot on iPhone, while a floating Nutella jar during livestream turns into a viral moment
Vaishnavi Deshpande Apr 7, 2026 1:34 PM
In earlier interim relief, TDSAT had stayed the disconnection, directing Tata Play to deposit ₹40 crore, which ensured continued availability of Culver Max channels on the platform
Imran Fazal Mar 30, 2026 12:08 PM
By bringing in a face synonymous with performance and trust, JK Maxx Paints aims to strongly establish the brand in the minds of consumers
e4m Staff Mar 27, 2026 3:19 PM
The crossover between tech and motorsport quickly sparked reactions online
Vaishnavi Deshpande Mar 11, 2026 6:07 PM
In his new role, Max is tasked with rewriting the creative narrative across Kenya, Zambia, Uganda, and Tanzania
Following his Aloke Singh’s exit, Capt. Hamish Maxwell will take over as the airline’s ‘accountable manager’
e4m Staff Mar 3, 2026 10:26 AM
As per sources, Saugata Mukherjee has stepped down as SonyLIV’s EVP and Head of Content
e4m Staff Feb 25, 2026 2:05 PM
Sandeep Mehrotra was previously Head of Advertisement Sales - Network Channels at Culver Max Entertainment
The launch comes at a time when protein consumption is becoming mainstream
e4m Staff Jan 21, 2026 1:08 PM
The film explores the small, often overlooked moments that make life feel whole: unguarded conversations, shared routines and fleeting interactions
e4m Staff Jan 18, 2026 2:00 PM
Ormax StreamView will be a weekly report of the Top 50 most-watched properties on OTT in India for the previous week
e4m Staff Jan 13, 2026 1:26 PM
NCLAT has ruled that procedural flaws alone cannot block insolvency proceedings, sending Culver Max’s petition against the fintech firm back for reconsideration
e4m Staff Dec 29, 2025 8:47 AM
At the MarTechAI Summit, Sameer Jain discussed how AI is reshaping media mix, audience discovery, and planning strategies
e4m Staff Dec 10, 2025 5:06 PM
Under the terms of the agreement, Vertoz will acquire the business in two tranches
e4m Staff Nov 28, 2025 5:25 PM
Under this association, Omaxe and Harmanpreet Kaur will collaborate on initiatives including athlete development programs, grassroots outreach and community events
Prior to joining Mudramax, she was Knowledge and Strategy Partner at Lodestar UM
India’s Connected TV audience base has grown by 87% in a year, according to the Ormax OTT audience report
e4m Staff Sep 17, 2025 9:21 AM
Culver Max Entertainment (Sony Pictures Networks India) has sought a thorough audit of the DTH player’s subscribers
e4m Staff Sep 15, 2025 9:03 AM
Max is redefining what “new” means in fashion making it a constant, not a season
e4m Staff Sep 12, 2025 11:00 AM
The iPhone 17 series lineup, launched at the ‘Awe Dropping’ event, includes the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max
e4m Staff Sep 10, 2025 8:38 AM
Ghuraiya's has worked with renowned brands such as Philips, Rado Watches, LAVA Smartphones, Bloomberg, and CNBC TV18
Rahul Talwar, CMO, Axis Max Life Insurance, talks about building trust through emotionally intelligent storytelling, balancing traditional and digital media, localizing for cultural contexts & more
Sunidhi Vijay Sep 5, 2025 9:15 AM
Beyond Siddhant Chaturvedi’s mass appeal and Gen Z connect, he brings an edge that aligns with young Indians who live at the intersection of music, movement and style
e4m Staff Aug 18, 2025 12:18 PM
The tracker evaluates tournaments on the parameters of Buzz, Reach, Appeal and Potency
e4m Staff Aug 13, 2025 12:51 PM
The initiative is focused on teaming up with MSMEs and founder-led businesses
India could reach an all-time annual box-office record of about Rs 13,500 crore in 2025, projects Ormax Media
Kanchan Srivastava Jul 21, 2025 8:41 AM
JioHotstar leads with 16 titles, followed by Netflix with 14, as per Ormax Media Top 50 Streaming Originals report for Jan–Jun 2025
Kanchan Srivastava Jul 18, 2025 3:35 PM
Sumit Madan will assume new responsibilities from October 1, taking over from Prashant Tripathy, who has taken an early retirement
e4m Staff Jun 30, 2025 2:18 PM
The collection is driven by Raid 2 and Mission: Impossible – The Final Reckoning
e4m Staff Jun 17, 2025 3:03 PM
Relatable storytelling and unexpected twists positions Trakstar as the perfect tractor
e4m Staff May 30, 2025 2:47 PM
WBD noted that returning the HBO brand into HBO Max will further drive the service forward and amplify the uniqueness
e4m Staff May 16, 2025 9:55 AM
