Facebook would be the primary platform to reach out to students, while Whatsapp would be actively used to encourage dialogue between the party and young voters

exchange4media Staff Feb 7, 2019 3:35 PM

As a part of this association, Dixcy Scott will be promoting their brand TVC – Fully Elastic Fully Fantastic with brand endorser Salman Khan

exchange4media Staff Nov 1, 2018 12:10 PM

The channel will feature news on the ever expanding and new developing areas in Maharashtra and its outskirts

exchange4media Staff Oct 18, 2018 12:29 PM

The aim of the Win Easy programme is to build up the festive fervour by encouraging consumers to shop to their heart’s content and get rewarded for it

exchange4media Staff Oct 4, 2018 2:07 PM

A look at how brands in Maharashtra have taken to alternatives of plastic for a greener future

Madhuwanti Saha Jul 11, 2018 8:53 AM

Niti Kumar, Managing Partner, MediaCom, shares her thoughts on what makes these campaigns the best contenders

exchange4media Staff May 28, 2018 8:53 AM

Some of the biggest names in the Media and Entertainment industry share their ideas on what needs to be done to increase growth in the sector.

exchange4media Staff Feb 21, 2018 8:58 AM

The Bengaluru-based media tech company says that for the first test match, more than half of national viewership came from Tamil Nadu and Maharashtra

exchange4media Staff Aug 9, 2017 7:47 AM

The radio station will amplify its reach to benefit advertisers through localised content powered by national and award winning shows

exchange4media Staff May 24, 2017 3:35 PM

Organisation to take its hyper local editions tally to 257 from 57 in the next three years. It aims to have a local edition for every 27,900 gram panchayats in Maharashtra, one reporter and a distributor for every 5,000 people

Naziya Alvi Rahman May 23, 2017 8:00 AM

The agency would be responsible for developing through-the-line creative communication solutions for the brand

exchange4media Staff Feb 23, 2017 3:50 PM

His expertise and background in sports journalism becomes the starting point as Lokmat aims to bring its readers high quality sports reportage, analyses and opinion

exchange4media Staff Feb 22, 2017 12:49 PM

DB Corp’s radio station recently went live in Nashik and Jalgaon

exchange4media Staff Jan 23, 2017 8:45 AM

White Marque Solutions will be responsible for the development and implementation of an effective media strategy for MCHI – CREDAI and will provide 360 degree communication support

exchange4media Staff Jul 21, 2016 8:12 AM

Taiwanese contract manufacturer Foxconn is reportedly building a manufacturing facility in Maharashtra that will produce Apple phones in India. With global revenues falling, Indian sales figures were one of the highlights for Apple. Standing way below the current order of market share, Apple may be trying to better their hold on the Indian market

Ronald Menezes May 12, 2016 8:12 AM

A seminar on ‘Media and Entertainment’ was held at the ongoing ‘Make in India’ event in Mumbai, yesterday to discuss various issues related to media and especially digital media in India

Ronald Menezes Feb 17, 2016 8:43 AM

In order to build the ‘Magnetic Maharashtra’ brand and promote Maharashtra as the leading investment destination for potential investors globally, Rediffusion Y&R conceived and created a unique campaign putting forward a 360 degree support; right from TVCs, print campaigns, AVs and outdoor.

exchange4media Staff Feb 16, 2016 8:37 AM

The Governor of Maharashtra, Chennamaneni Vidyasagar Rao, who was also Chief Guest at IMPACT Person of the Year 2014, delivered the keynote address acknowledging the tremendous growth of Indian M&E industry

exchange4media Staff Dec 6, 2014 9:16 AM

The party's election wins have proved that media can move mountains, but with the caveat - you need a good product for advertising to work, says Balsara, CMD Madison Media, that handled BJP's media duties

Priyanka Mehra Oct 20, 2014 9:04 AM

Continuing its streak as social media warhorse, BJP has created more engagement on social media platforms than other parties in terms of mentions and buzz

Abhinn Shreshtha Oct 14, 2014 8:29 AM