Mother's Day?blur=25

This Mother's Day, brands paid tribute to mothers with unique campaigns that break the stereotypical image of a perfect mother and portray mothers as children's first academy

exchange4media Staff May 9, 2022 8:48 AM


The campaign comprises different commercials across multiple media featuring Raina

exchange4media Staff Apr 19, 2022 1:48 PM


The campaign is based on the insight that every dish prepared by a mother is ‘Kamaal’

exchange4media Staff Mar 26, 2022 4:00 PM

Suresh Narayanan?blur=25

Guest Column: Suresh Narayanan, Chairman and Managing Director, Nestlé India, writes on the modern-day scenario for spice farmers in the country

Suresh Narayanan Mar 10, 2022 8:34 AM

Nestle Maggi?blur=25

Conceptualized and developed by McCann Worldgroup, the ad film #SabkiJeetPakki depicts the savings and prizes which are up for grabs

exchange4media Staff Jan 29, 2022 6:00 PM

kantar report?blur=25

The analysis by Kantar’s BrandZ India also revealed that perceptions of a brand’s purpose and its ability to ‘make people’s lives better’ are crucial to establishing a brand’s meaningful quotient

exchange4media Staff Nov 25, 2021 6:47 PM


The food and beverage brand has tweaked its product packaging to remind Indians to follow safety rules

exchange4media Staff Aug 10, 2021 10:08 AM


Narayanan who completed 40 years of his corporate journey on 8th June, took to LinkedIn to celebrate his four-decade-long journey in the industry

exchange4media Staff Jun 9, 2021 1:34 PM

Pitch CMo?blur=25

Nikhil Chand, Director, Foods & Confectionery, Nestle India, discussed the timeless marketing strategies of Maggi and Munch at the Pitch CMO Summit 2021

exchange4media Staff May 29, 2021 9:13 AM


The brand has collaborated with EiPi Media to capture the cricket fever

exchange4media Staff Dec 8, 2020 1:45 PM


This campaign allows Maggi lovers to get a chance to vote for their favourite flavour

exchange4media Staff Nov 23, 2020 1:48 PM


In the new campaign, Nestlé India highlights the diversity of spices that go on to make the iconic Maggi Masala flavour

exchange4media Staff Aug 8, 2020 8:27 AM


With the aim to celebrate this diversity and these indigenous ‘masalas’ of India, Nestlé India has launched a campaign for MAGGI Special Masala Noodles

exchange4media Staff Aug 8, 2020 8:25 AM


Echo Dot and Fire TV Stick with Alexa Voice Remote were among the top-selling deals in India, with Fire TV Stick being the top-selling deal across all categories this Prime Day

exchange4media Staff Jul 18, 2019 5:44 PM


The campaign captures the emotions shared by everyone with a special someone in their lives

exchange4media Staff Jul 9, 2019 1:29 PM


The new campaign will have a multimedia release encompassing television, digital, print and on-ground activations

exchange4media Staff Jun 18, 2019 3:19 PM


The new campaign has been launched on Hotstar and will be followed by large-scale television campaign

exchange4media Staff May 14, 2019 12:57 PM


'Supreme Court's comments have caused confusion among consumers but are unlikely to carry sufficient weight going forward'

exchange4media Staff Jan 7, 2019 9:02 AM


The print campaign that began on January 5 comes as a response to the Supreme Court’s decision to revive the class-action suit against the company

Venkata Susmita Biswas Jan 5, 2019 9:33 AM