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Echo Dot and Fire TV Stick with Alexa Voice Remote were among the top-selling deals in India, with Fire TV Stick being the top-selling deal across all categories this Prime Day

exchange4media Staff Jul 18, 2019 5:44 PM

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The campaign captures the emotions shared by everyone with a special someone in their lives

exchange4media Staff Jul 9, 2019 1:29 PM

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The new campaign will have a multimedia release encompassing television, digital, print and on-ground activations

exchange4media Staff Jun 18, 2019 3:19 PM

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The new campaign has been launched on Hotstar and will be followed by large-scale television campaign

exchange4media Staff May 14, 2019 12:57 PM

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'Supreme Court's comments have caused confusion among consumers but are unlikely to carry sufficient weight going forward'

exchange4media Staff Jan 7, 2019 9:02 AM

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The print campaign that began on January 5 comes as a response to the Supreme Court’s decision to revive the class-action suit against the company

Venkata Susmita Biswas Jan 5, 2019 9:33 AM

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A round-up of the 10 most viewed YouTube ads in India for the month of September

exchange4media Staff Nov 6, 2018 9:08 AM

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As part of the partnership, consumers can pre-book MAGGI Special Masala Noodles on Flipkart from today and will also be available exclusively from August 25-30

exchange4media Staff Aug 21, 2018 4:22 PM

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Maarten Geraets of Nestle South Asia Region on Maggi Kitchen Journeys’ latest large-scale campaign, the creative insight behind it and more

Misbaah Mansuri Jul 25, 2018 8:57 AM

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A list of the nation’s best brands were unveiled across categories like Social Contributors, Evergreens, Impactful Debuts, Disruptors, Digital Strategist, Resurgents, Master Connectors, Globetrotters, Bottom of the Pyramid and Gender Equitable. Ambuja Cement, HUL, TOI, Amul among winning brands

exchange4media Staff Jul 20, 2018 9:00 AM

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Hosted by actress Renuka Shahane, ‘Maggi Kitchen Journeys’ unravels inspiring stories of 12 women and their courage, creativity and zeal

exchange4media Staff Jul 16, 2018 4:17 PM

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It's apparent that Maggi is changing the way it speaks to its customers especially with the recent ad to make kitchen space gender-neutral

Misbaah Mansuri Jul 13, 2018 8:52 AM

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Starring Arnold Schwarzenegger and Abigail Breslin, the movie premieres Sunday, 10th December at 12 Noon and 9 pm

exchange4media Staff Dec 8, 2017 5:06 PM

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The way a brand reclaims itself after a crisis says a lot about it. From the Maggi meltdown to Cadbury winning the battle of worms, these brands examples show the way to conquering crisis like a boss.

Misbaah Mansuri Dec 5, 2017 8:55 AM

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The campaign urged consumers to break free from popular trends and display their original, unique selves

exchange4media Staff Sep 11, 2017 8:22 AM

Zenith's campaign for Maggi turns Google Search into a voting engine?blur=25

Zenith has conceived this campaign for Maggi and brought it alive in a unique creative association with Google

exchange4media Staff May 1, 2017 8:10 AM

Nestle India is now upping its innovation game to gain leadership ?blur=25

Nestle India’s Maggi has now reported to regain close to 60 per cent market share. The food giant is now eyeing food technology to appeal to tech-savvy consumers, courtesy its partnership with Indian startups. Will 2017-18 be its year?

Madhuwanti Saha Feb 13, 2017 8:07 AM

Radio Mirchi's #FindingMirchi campaign for Maggi reaches 5.5 million people in 2 days?blur=25

A new campaign by Yral and Adlift along with Radio Mirchi’s #FindingMirchi reached 5.5 million people in two days using traditional and contemporary media

Ronald Menezes Sep 7, 2016 8:20 AM

Nestle India eyes double-digit volume growth with new product launches?blur=25

FMCG giant Nestle India reported net profit of Rs 230. 84 crore for the second quarter ended June 30. It’s upping its game by steadily expanding its reach, bringing new products, tapping new segments and working to reduce its dependency on Maggi noodles

exchange4media Staff Aug 29, 2016 9:14 AM

Maggi Hot & Sweet creates a quirky spot for their latest TVC?blur=25

The campaign conceptualised by Publicis is the story of a couple with different characteristics and how they engage in fun banter while relishing the Maggi Hot and Sweet sauce

Sarmistha Neogy May 13, 2016 8:12 AM