'Supreme Court's comments have caused confusion among consumers but are unlikely to carry sufficient weight going forward'

exchange4media Staff 07-January-2019

The print campaign that began on January 5 comes as a response to the Supreme Court’s decision to revive the class-action suit against the company

Venkata Susmita Biswas 05-January-2019

A round-up of the 10 most viewed YouTube ads in India for the month of September

exchange4media Staff 06-November-2018

As part of the partnership, consumers can pre-book MAGGI Special Masala Noodles on Flipkart from today and will also be available exclusively from August 25-30

exchange4media Staff 21-August-2018

Maarten Geraets of Nestle South Asia Region on Maggi Kitchen Journeys’ latest large-scale campaign, the creative insight behind it and more

Misbaah Mansuri 25-July-2018

A list of the nation’s best brands were unveiled across categories like Social Contributors, Evergreens, Impactful Debuts, Disruptors, Digital Strategist, Resurgents, Master Connectors, Globetrotters, Bottom of the Pyramid and Gender Equitable. Ambuja Cement, HUL, TOI, Amul among winning brands

exchange4media Staff 20-July-2018

Hosted by actress Renuka Shahane, ‘Maggi Kitchen Journeys’ unravels inspiring stories of 12 women and their courage, creativity and zeal

exchange4media Staff 16-July-2018

It's apparent that Maggi is changing the way it speaks to its customers especially with the recent ad to make kitchen space gender-neutral

Misbaah Mansuri 13-July-2018

Starring Arnold Schwarzenegger and Abigail Breslin, the movie premieres Sunday, 10th December at 12 Noon and 9 pm

exchange4media Staff 08-December-2017

The way a brand reclaims itself after a crisis says a lot about it. From the Maggi meltdown to Cadbury winning the battle of worms, these brands examples show the way to conquering crisis like a boss.

Misbaah Mansuri 05-December-2017

The campaign urged consumers to break free from popular trends and display their original, unique selves

exchange4media Staff 11-September-2017

Zenith has conceived this campaign for Maggi and brought it alive in a unique creative association with Google

exchange4media Staff 01-May-2017

Nestle India’s Maggi has now reported to regain close to 60 per cent market share. The food giant is now eyeing food technology to appeal to tech-savvy consumers, courtesy its partnership with Indian startups. Will 2017-18 be its year?

Madhuwanti Saha 13-February-2017

A new campaign by Yral and Adlift along with Radio Mirchi’s #FindingMirchi reached 5.5 million people in two days using traditional and contemporary media

Ronald Menezes 07-September-2016

FMCG giant Nestle India reported net profit of Rs 230. 84 crore for the second quarter ended June 30. It’s upping its game by steadily expanding its reach, bringing new products, tapping new segments and working to reduce its dependency on Maggi noodles

exchange4media Staff 29-August-2016

The campaign conceptualised by Publicis is the story of a couple with different characteristics and how they engage in fun banter while relishing the Maggi Hot and Sweet sauce

Sarmistha Neogy 13-May-2016

Brand consultants share their opinion about the phenomenal rise of Patanjali Ayurved which has grown from Rs 450 crore in 2011-12 to Rs 2000 crore in 2015-16, posing threat to MNC players operating in the country.

Madhuwanti Saha 04-March-2016

Snapdeal will make available the chicken-variant through an exclusive preview sale in partnership with Nestle.

exchange4media Staff 10-February-2016

From a nonexistent advertising budget to one of the biggest FMCG advertiser, Patanjali Ayurved’s steady growth has managed to make multi-national giants take notice and be wary of its presence at the same time

Madhuwanti Saha 09-February-2016

The latest communication conceptualised by McCann Erickson captures the joy of having Maggi back in the market

Sarmistha Neogy 02-December-2015