maggi
Maggie Mu and Laura Liang Take Leadership Roles at OMD China?blur=25

The appointments aim to accelerate growth, sharpen strategic capabilities, and expand the company's AI-enabled client offerings

e4m Desk Jul 1, 2026 1:43 PM

Nestlé Canada CMO: Your AI Obsession May Be Killing Brand Distinctiveness?blur=25

Nestlé Canada CMO Tracey Cooke discusses AI, brand distinctiveness, creativity, cultural relevance and why human judgment remains essential in modern marketing.

Brij Pahwa Jun 24, 2026 10:19 PM

Simona Maggini elevated to CEO of WPP Creative Italy?blur=25

Simona Maggini will also continue in her role as Italy Country Manager of WPP and Executive Chairwoman of VML in Italy

e4m Desk May 13, 2026 12:45 PM

Nestlé India marks 50 years of MAGGI in India with commemorative postal stamp?blur=25

The stamp was unveiled by Manish Tiwary, Chairman and Managing Director, Nestlé India, alongside Chirag Paswan, Minister of Food Processing Industries

e4m Staff Feb 8, 2026 10:00 AM

Week in Ads?blur=25

Here is a look at the ads that made viewers pause, rewind, or scroll past without a second thought

Soumya Gawri Dec 20, 2025 9:47 AM

Maggi?blur=25

The campaign will unfold across television, digital, and social platforms

e4m Staff Dec 18, 2025 5:07 PM

Ganapathy Viswanathan, Maggi, print ad sensory storytelling?blur=25

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author of the PR book MASTERING THE MESSAGE, writes on why Maggi’s new print ad stands out with sensory storytelling

Ganapathy Viswanathan Nov 26, 2025 10:48 AM

Hero brands?blur=25

While a hero product ensures visibility, in a hyper-digital environment relying on one star product may not be enough, and brands need to diversify as consumer preferences are shifting constantly 

Sunidhi Vijay Jul 30, 2025 9:07 AM

Nestlé India, Suresh Narayanan?blur=25

Suresh Narayanan, whose term as Nestlé India Chairman and MD comes to an end this July 31, has written to the shareholders about his ‘career’s greatest challenge’ and the present economic landscape 

e4m Staff Jun 5, 2025 9:17 AM

Nestle?blur=25

The company has, however, continued to roll out multiple brand campaigns across its key product lines, particularly under the MAGGI umbrella

e4m Staff Jun 4, 2025 12:31 PM

kurkure?blur=25

The week saw everything, from heartwarming storytelling to quirky experiments that either win us over or make us hit the skip button faster than ever

Soumya Gawri Feb 22, 2025 8:42 AM

mahakumbh?blur=25

Industry expert estimate that brands have already collectively invested between Rs 1,800 crore to Rs 2,000 crore in advertising campaigns, marketing activations, and digital amplification

Shalinee Mishra and Sunidhi Vijay Feb 12, 2025 9:13 AM

MAGGI Happy Bowl?blur=25

The campaign spans TV, digital media, print, and outdoor advertising across major cities

e4m Staff Sep 16, 2024 1:59 PM

maggi?blur=25

The campaign has been conceptualised by McCann and is a 360-degree activation across TV, Digital, OOH and a consumer activation via digital

e4m Staff Jun 12, 2024 4:03 PM

Maggi?blur=25

The campaign 'Khao to MAGGI Noodles Khao' features real people from districts across UP and Bihar

exchange4media Staff Feb 19, 2023 7:00 PM

Mother's Day?blur=25

This Mother's Day, brands paid tribute to mothers with unique campaigns that break the stereotypical image of a perfect mother and portray mothers as children's first academy

exchange4media Staff May 9, 2022 8:48 AM

Maggi?blur=25

The campaign comprises different commercials across multiple media featuring Raina

exchange4media Staff Apr 19, 2022 1:48 PM

Maggi?blur=25

The campaign is based on the insight that every dish prepared by a mother is ‘Kamaal’

exchange4media Staff Mar 26, 2022 4:00 PM

Suresh Narayanan?blur=25

Guest Column: Suresh Narayanan, Chairman and Managing Director, Nestlé India, writes on the modern-day scenario for spice farmers in the country

Suresh Narayanan Mar 10, 2022 8:34 AM

Nestle Maggi?blur=25

Conceptualized and developed by McCann Worldgroup, the ad film #SabkiJeetPakki depicts the savings and prizes which are up for grabs

exchange4media Staff Jan 29, 2022 6:00 PM

kantar report?blur=25

The analysis by Kantar’s BrandZ India also revealed that perceptions of a brand’s purpose and its ability to ‘make people’s lives better’ are crucial to establishing a brand’s meaningful quotient

exchange4media Staff Nov 25, 2021 6:47 PM

nestle?blur=25

The food and beverage brand has tweaked its product packaging to remind Indians to follow safety rules

exchange4media Staff Aug 10, 2021 10:08 AM

Nestle?blur=25

Narayanan who completed 40 years of his corporate journey on 8th June, took to LinkedIn to celebrate his four-decade-long journey in the industry

exchange4media Staff Jun 9, 2021 1:34 PM

Pitch CMo?blur=25

Nikhil Chand, Director, Foods & Confectionery, Nestle India, discussed the timeless marketing strategies of Maggi and Munch at the Pitch CMO Summit 2021

exchange4media Staff May 29, 2021 9:13 AM

Maggi?blur=25

The brand has collaborated with EiPi Media to capture the cricket fever

exchange4media Staff Dec 8, 2020 1:45 PM

Maggi?blur=25

This campaign allows Maggi lovers to get a chance to vote for their favourite flavour

exchange4media Staff Nov 23, 2020 1:48 PM

Maggi?blur=25

In the new campaign, Nestlé India highlights the diversity of spices that go on to make the iconic Maggi Masala flavour

exchange4media Staff Aug 8, 2020 8:27 AM

Maggi?blur=25

With the aim to celebrate this diversity and these indigenous ‘masalas’ of India, Nestlé India has launched a campaign for MAGGI Special Masala Noodles

exchange4media Staff Aug 8, 2020 8:25 AM