Maggi celebrates ingredients that make Masala Noodles 'special'

In the new campaign, Nestlé India highlights the diversity of spices that go on to make the iconic Maggi Masala flavour

e4m by exchange4media Staff
Published: Aug 8, 2020 8:27 AM  | 2 min read

For many of us, the spice-box in the kitchen has been a common sight when growing up. This extremely important spice box becomes a SPECIAL box with its herbs and spices, that can transform any dish into a tasty meal by giving life to even the simplest of preparations. India enjoys a rich diverse heritage of spices and herbs that are indigenous to the country. With the aim to celebrate this diversity and these indigenous ‘masalas’ of India, Nestlé India has launched a campaign for MAGGI Special Masala Noodles. 

Talking about the roll-out of the campaign, Nikhil Chand, Director, Foods & Confectionery, Nestlé India, said “MAGGI masala noodles have been a part of our kitchens for almost four decades. In these four decades, we have witnessed an entire generation growing up to love the signature taste of MAGGI. In this time, we have developed a deep understanding of consumer’s taste preferences and rich Indian heritage of spices & herbs. This comes together to create MAGGI Special Masala noodles which leaves a lingering taste of India’s vibrant spices in every bite.” 

The campaign takes the consumers on a journey, showcasing a wide variety of herbs and spices that can be found across India. These choicest ingredients when combined,create India’s beloved MAGGI Special Masala noodles, a signature recipe made with 20 spices and herbs from across India that defines MAGGI special masala experience.

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