linear-tv
The impleaded entities include several of India's leading television networks, such as Zee Media, TV Today Network, ABP Network, Republic Media, Network18, Bennett Coleman & Co among others
Imran Fazal Jul 14, 2026 5:43 PM
The study found that celebrity-endorsed advertisements accounted for 61% of total advertising volumes on Linear TV, compared with 49% on Connected TV
e4m Staff Jun 29, 2026 1:55 PM
TAM Sports data shows that ads shorter than 10 seconds accounted for 50% of ad insertions on linear TV
e4m Staff Jun 18, 2026 1:47 PM
Puneet Avasthi, Director, Kantar, speaks with Shripad Kulkarni on Media Compass — India’s first unified currency across traditional and digital media — and what it reveals about Indian media landscape
Shripad Kulkarni May 26, 2026 7:57 AM
Marketing veteran Shubhranshu Singh writes that connected TV and FAST channels are not replacing television but reviving its core habits—shared, scheduled, advertiser-funded viewing
Shubhranshu Singh May 18, 2026 8:15 PM
Laxmi Shetty, ex Head of Sales, Broadcast & Digital, ZEEL, speaks with Shripad Kulkarni on how insights, cultural depth, technology are architecture of linear TV’s lead, & foundation of its second act
Shripad Kulkarni May 5, 2026 8:34 AM
Higher CTV viewership, fewer brands on TV and rising digital traction signal a shift in how India’s biggest media property is being bought and consumed, early data trends suggest
Kanchan Srivastava Apr 29, 2026 8:09 AM
What began as a simple convenience feature- early access for digital users- has evolved into a clear signal of how India’s television ecosystem is being recalibrated in the current ratings environment
Aditi Gupta Apr 23, 2026 8:09 AM
Data from TAM Sports indicate that streaming and broadcast are no longer competing mediums but complementary pillars
Imran Fazal Apr 21, 2026 7:28 PM
Media expert Valentina Kulikova explains how television is evolving amid internet competition, AI disruption, and the science of creating hits
Margarita Doroshevich Jan 21, 2026 11:01 AM
As 2025 draws to a close, India’s broadcast and TV distribution industry flags growing policy paralysis at a time when linear TV faces economic pressure and platform disruption
Tasmayee Laha Roy Dec 26, 2025 9:02 AM
CTV home screen takeovers range from Rs 12L-Rs 30L for a day; Advertisers get premium front-door visibility along with trackable impressions and actions
Aditi Gupta Nov 24, 2025 8:50 AM
According to Media Partners Asia’s latest Asia Video Content Dynamics 2025 report, Asia’s content spend is expected to dip 2% in 2025
e4m Staff Sep 12, 2025 10:02 PM
Driving this momentum is the rise of ad-supported and hybrid models, which are steadily expanding the reach of both CTV and OTT platforms
Aditi Gupta Aug 19, 2025 8:44 AM
The Kantar Media Compass also reveals that 23% of Indians are digital-only users and do not watch Linear TV
e4m Staff Jun 17, 2025 11:56 AM
Neuroanalytical studies commissioned by ZEEL with 5th Dimension showcase over 15% higher engagement level amongst consumers while viewing advertisements on Linear TV compared to social platforms
Retail media spending in India is set to grow at 25% CAGR, to an audience that is expected to reach close to 60 million CTV households by the end of this calendar year
Shantanu David Mar 4, 2025 9:12 AM
Shashi Sinha, CEO of IPG Mediabrands India said at the recent e4m Confluence that the introduction of a premium panel to track high-value households will provide a better view of premium audiences
e4m Staff Nov 13, 2024 1:47 PM
But there is hope for pay TV as India still has 125 million TV-dark homes, Sanjiv Shankar, Joint Secretary, Broadcast, MIB, told e4m
Aditi Gupta Apr 29, 2024 8:40 AM
The service will offer built-in OTT services along with linear TV subscriptions to all its customers
e4m Staff Apr 22, 2024 2:58 PM
Cable TV operators are crying for help to survive the storm of OTT and hike in channel prices after the implementation of NTO 3.0
Aditi Gupta Mar 29, 2024 8:49 AM
While there is no filtration on OTT, linear TV has blanket censorship, and so, some kind of balancing act is needed, say experts
Aditi Gupta Nov 17, 2023 8:52 AM
During a panel discussion, experts discussed how linear TV remains a potent asset for new and emerging D2C brands
NATIVE CONTENT Jul 28, 2023 6:52 PM
At the e4m D2C Revolution Summit 2023, a group of industry heads spoke about ‘Inherent Trust on the Big Screen in Brand Building’
exchange4media Staff Jul 20, 2023 8:40 AM
Harsh Deep Chhabra, Senior Vice President, Mindshare Fulcrum shared key trends about performance marketing on TV at a summit hosted by GroupM's Finecast
exchange4media Staff Dec 8, 2022 8:26 AM
TDSAT, meanwhile, has adjourned the hearing in the case to March 3
Javed Farooqui Jan 25, 2022 8:31 AM
The video streaming application also plans to onboard several brands as reward partners
exchange4media Staff Nov 13, 2020 1:49 PM
The GTPL Hathway Chief Strategy Officer and Business Head (Cable TV) on the service provider coming up with a hybrid STB that will offer linear as well as OTT content
Javed Farooqui Nov 11, 2020 8:52 AM