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The government is trying to create a competitive ratings market while simultaneously making the ratings business more heavily regulated
He will oversee story ideation, editorial planning, coordination, and execution
e4m Staff Aug 28, 2026 5:28 PM
On his birthday, a look at a nearly three-decade career that has turned outreach, reputation and institution-building into a distinct form of media leadership
e4m Staff Aug 28, 2026 12:07 PM
He walked away with almost nothing. He guaranteed loans. The companies collapsed. The estate was worth ₹32 crore. Banks voted for ₹6.5 crore. How social media got the story completely wrong
Palak Shah Aug 28, 2026 8:02 AM
The investment question is becoming more difficult because the television market itself faces structural pressure
Imran Fazal Aug 27, 2026 9:25 AM
In this report, the company has provided detailed information related to its business, employees, customers, human rights, social responsibility, environment, energy and more
e4m Staff Aug 26, 2026 11:08 AM
e4m was the first to report about the ministry's decision to remove the cap
e4m Staff Aug 22, 2026 9:18 AM
The changes at the NBDA come against the backdrop of several major developments in India's television and digital news ecosystem
Imran Fazal Aug 21, 2026 3:59 PM
Food and beverages emerged as the largest advertising sector on television during the seven-month period, accounting for 23% of total ad volumes
e4m Staff Aug 21, 2026 3:19 PM
Sweta Singh has been associated with the Aaj Tak group for nearly two decades and has worked across multiple genres of television journalism
e4m Staff Aug 21, 2026 11:33 AM
Following Thursday's high-level govt meeting on the prolonged ratings impasse, the industry is yet to receive any fresh direction from the ministry
Imran Fazal Aug 21, 2026 9:10 AM
MIB has specifically referred to general entertainment and non-news programmes, bringing a wide range of TV content within the scope of the public-awareness initiative
e4m Staff Aug 21, 2026 8:59 AM
The meeting, attended by I&B Secretary and senior government officials, discussed at length the outstanding issues surrounding BARC's compliance with the TRP 2026 policy
Imran Fazal Aug 20, 2026 3:28 PM
Guest Column: Ravalnath Joshi, Business Head of Aidem Ventures, makes the case for Free Ad-Supported Television as regional broadcasters’ fastest route to a new, addressable revenue line
Ravalnath Joshi Aug 20, 2026 1:08 PM
The migration of Skyline from DEN Networks to Kerala Communicators Cable Ltd was another central issue in the case
Imran Fazal Aug 20, 2026 7:45 AM
Kumar said advertisers also need to recognise that CTV, despite being consumed on a large screen, has multiple utilities
Imran Fazal Aug 19, 2026 6:27 PM
The report, The Connected TV Era: India’s New Prime Time, finds that one-third of CTV viewers are already aware of FAST, while one in five is watching it
e4m Staff Aug 19, 2026 5:45 PM
The suit challenges the FCC’s April directive requiring Disney's eight owned-and-operated ABC stations to seek licence renewals years ahead of schedule
e4m Staff Aug 19, 2026 8:51 AM
Before joining Sun TV Network Limited, Samay Shah was with Enterr10 Television Pvt. Ltd.
e4m Staff Aug 17, 2026 8:11 AM
The name and logo were revealed on Independence Day through a rendition of Tamizh Thai Vaazhthu performed by children
e4m Staff Aug 15, 2026 12:14 PM
The I&B Minister's 'Chanakya-like' approach focuses on BARC’s core regulatory and technical issues, rather than letting competing industry bodies fight among themselves, say industry executives
Imran Fazal Aug 15, 2026 8:39 AM
One of the key arguments underpinning the government's decision is the difference in regulatory treatment between television and digital media
Imran Fazal Aug 14, 2026 9:02 PM
The ministry first issued the Accessibility Standards for Persons with Disabilities in Television Programmes on September 11, 2019
Imran Fazal Aug 13, 2026 8:59 AM
Guest Column: M Gautham Machaiah writes how regulatory reform collides with commercial reality in television’s most lucrative quarter
M. Gautham Machaiah Aug 12, 2026 1:50 PM
With an aim to drive value and premiumisation in the Hindi Heartland, JioStar’s FTA channels are leading the way in reaching the right audience at the right time
NATIVE CONTENT Aug 7, 2026 5:40 PM
At Network18, Devgan currently serves as Managing Editor at News18 India and anchors the channel’s flagship debate programme, Aar Paar
Ruhail Amin Aug 6, 2026 7:49 AM
Broadcasters have consistently argued that the regulatory framework wrongly treats residential subscribers and commercial establishments alike for pricing purposes
Imran Fazal Aug 4, 2026 11:58 AM
Shinde has built television channels, launched entertainment formats and created industry institutions that continue to shape Punjabi media
As the Founder, Managing Director, and President of GTC Network celebrates his birthday, we look back at a career defined by pioneering firsts and an unwavering belief in regional storytelling
e4m Staff Aug 3, 2026 12:46 PM
e4m had first reported that the Ministry was inclined to allow BARC to resume ratings while the formal renewal process continued
e4m Staff Jul 31, 2026 1:53 PM
The government is preparing detailed report on industry feedback; calibrated changes may ease revenue pressure while retaining consumer safeguards
Imran Fazal Jul 31, 2026 8:55 AM
Senior television industry executives told e4m that the withdrawal was driven by a combination of legal setbacks and increasing industry pressure to restore certainty to the TV measurement ecosystem
Imran Fazal Jul 29, 2026 9:57 AM
The federation reserves liberty to file a fresh writ petition on the same or similar cause of action
Tasmayee Laha Roy Jul 29, 2026 8:09 AM
The clarification comes amid growing uncertainty in the broadcasting industry following the suspension of television ratings after the rollout of the new policy
Imran Fazal Jul 24, 2026 2:21 PM
Some executives also raised concerns over the reliability of broadcaster disclosures, which form a key part of the compliance framework
Imran Fazal Jul 24, 2026 1:58 PM
The decision removes the interim roadblock that had kept the provision in abeyance since May 22 and marks a significant victory for the Centre and BARC
Imran Fazal Jul 24, 2026 11:35 AM
According to the advertisers' body, a calibrated increase would improve broadcasters' revenue prospects without materially affecting the consumer viewing experience
Imran Fazal Jul 24, 2026 9:23 AM
This letter comes at a time when the MIB is fighting a legal battle in Kerala High Court on the interim stay to proviso Clause 5.4.1 of the TV Ratings Policy 2026 pertaining to landing pages
Imran Fazal Jul 22, 2026 12:59 PM
As per reports, Australia’s Network Ten is in talks to transfer production of its news bulletins to a rival television network
e4m Staff Jul 21, 2026 3:33 PM
Industry experts say suspension of weekly television ratings disrupts commissioning, scheduling and content decisions, forcing broadcasters to depend on experience rather than data
Imran Fazal Jul 21, 2026 9:33 AM
Faisal Siddiqui has over 23 years of experience in television advertising sales and media management
e4m Staff Jul 20, 2026 4:04 PM
Retail media has become a core performance channel, particularly for FMCG, beauty, electronics and brands reliant on quick commerce
Shantanu David Jul 20, 2026 9:16 AM
Parliament has also turned its attention to the government's proposed Telecommunications (Television, Radio and Associated Services) Rules, 2026
Imran Fazal Jul 20, 2026 8:38 AM
Among the proposals being discussed are differentiated advertising norms for different channel genres, revised thresholds or a more flexible framework
Imran Fazal Jul 17, 2026 8:25 AM
Dr Annurag Batra on why India needs one measurement currency, why India's marketers should be the principal custodians of audience measurement, and more
Annurag Batra Jul 16, 2026 4:16 PM
The 2026 Commonwealth Games will take place in Glasgow, Scotland, from July 23 to August 2, 2026, and will be broadcast live on Sony Sports Network channels and streamed live on Sony
e4m Staff Jul 16, 2026 9:50 AM
Pathak joins NDTV after an over seven-year stint at Republic Media Network
e4m Staff Jul 16, 2026 8:45 AM