landing-page

While most of the industry remains tight-lipped about the status of the report, there has been a sense of dissatisfaction among the broadcasters

exchange4media Staff 15 hours ago

In week 28 of 2019, combined viewership of the top 5 English news channels stood at 1.929 million impressions, a 1.8 per cent drop from 1.964 million impressions in week 27

exchange4media Staff 4 days ago

Despite the controversy, investing in landing page is still a bona fide marketing activity for broadcasters and it is business as usual for them, say industry insiders

Tasmayee Laha Roy 08-July-2019

We bring you a round up of the headlines making news this past week

exchange4media Staff 06-July-2019

Lack of quorum could have been one reason why no vital decisions were taken at the meeting, according to an industry insider

Tasmayee Laha Roy 05-July-2019

BARC India spokesperson says approval for 2-member committee was given to provide confidence to the industry

Tasmayee Laha Roy 02-July-2019

The committee members will be former BARC India Chairman Nakul Chopra, and Praveen Tripathi

exchange4media Staff 29-June-2019

As BARC included landing page viewership for calculation, broadcasters who saw their ratings go down slammed the move while those who went up the scale supported it

exchange4media Staff 14-June-2019

The move comes after many industry players protested BARC considering landing page viewership in putting together rating

Tasmayee Laha Roy 13-June-2019

Many broadcasters support the guidelines suggested by the Internet and Mobile Association of India

Tasmayee Laha Roy 13-June-2019

While some broadcasters feel it defies the very objective of digitization, others say it’s a genuine marketing activity

Tasmayee Laha Roy 11-June-2019

BARC, however, says, it will be compliant with the TDSAT ruling, unless someone further challenges the order

Tasmayee Laha Roy 08-June-2019

Industry experts say it’s business as usual since nothing has changed after the judgment

Moumita Bhattacharjee 05-June-2019

The recent judgement of TDSAT allows television channels to buy landing pages

Tasmayee Laha Roy 03-June-2019

During an open house discussion organised by TRAI, AINBA president said broadcasters do not believe that advertisers give ads on the basis of ratings

Nishant Saxena 01-June-2018

In a letter written to the BARC, the ministry has termed the use of landing channels as violation of the provisions of extant interconnection regulations of Telecom Regulatory Authority of India

exchange4media Staff 06-April-2018

Satellite TV channels whose TV rating is released by TV rating agency can no more be placed on Landing Channel, directed TRAI.

exchange4media Staff 09-November-2017

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