landing-page
BARC?blur=25

The two-member committee, as per reports, has said that the present system can continue till it comes up with something better for treating landing pages

exchange4media Staff Sep 30, 2019 7:06 PM

Landing page?blur=25

Experts believe that investing in landing page helps a channel in the battle of viewership, but doesn’t necessarily translate into direct business

exchange4media Staff Sep 19, 2019 9:00 AM

Trai?blur=25

The next hearing in the case will take place on September 12, 2019

exchange4media Staff Aug 9, 2019 3:30 PM

TDSAT?blur=25

While most of the industry remains tight-lipped about the status of the report, there has been a sense of dissatisfaction among the broadcasters

exchange4media Staff Jul 23, 2019 7:38 AM

BARC?blur=25

In week 28 of 2019, combined viewership of the top 5 English news channels stood at 1.929 million impressions, a 1.8 per cent drop from 1.964 million impressions in week 27

exchange4media Staff Jul 19, 2019 2:35 PM

TV?blur=25

Despite the controversy, investing in landing page is still a bona fide marketing activity for broadcasters and it is business as usual for them, say industry insiders

Tasmayee Laha Roy Jul 8, 2019 8:02 AM

e4m recap?blur=25

We bring you a round up of the headlines making news this past week

exchange4media Staff Jul 6, 2019 9:37 AM

BARC?blur=25

Lack of quorum could have been one reason why no vital decisions were taken at the meeting, according to an industry insider

Tasmayee Laha Roy Jul 5, 2019 7:47 AM

TV?blur=25

BARC India spokesperson says approval for 2-member committee was given to provide confidence to the industry

Tasmayee Laha Roy Jul 2, 2019 8:13 AM

BARC?blur=25

The committee members will be former BARC India Chairman Nakul Chopra, and Praveen Tripathi

exchange4media Staff Jun 29, 2019 12:59 PM

TV?blur=25

As BARC included landing page viewership for calculation, broadcasters who saw their ratings go down slammed the move while those who went up the scale supported it

exchange4media Staff Jun 14, 2019 8:43 AM

BARC?blur=25

The move comes after many industry players protested BARC considering landing page viewership in putting together rating

Tasmayee Laha Roy Jun 13, 2019 12:55 PM

BARC?blur=25

Many broadcasters support the guidelines suggested by the Internet and Mobile Association of India

Tasmayee Laha Roy Jun 13, 2019 8:39 AM

Channels?blur=25

While some broadcasters feel it defies the very objective of digitization, others say it’s a genuine marketing activity

Tasmayee Laha Roy Jun 11, 2019 8:25 AM

TDSAT?blur=25

BARC, however, says, it will be compliant with the TDSAT ruling, unless someone further challenges the order

Tasmayee Laha Roy Jun 8, 2019 8:15 AM

TDSAT?blur=25

Industry experts say it’s business as usual since nothing has changed after the judgment

Moumita Bhattacharjee Jun 5, 2019 9:07 AM

TDSAT?blur=25

The recent judgement of TDSAT allows television channels to buy landing pages

Tasmayee Laha Roy Jun 3, 2019 8:25 AM

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During an open house discussion organised by TRAI, AINBA president said broadcasters do not believe that advertisers give ads on the basis of ratings

Nishant Saxena Jun 1, 2018 9:00 AM

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In a letter written to the BARC, the ministry has termed the use of landing channels as violation of the provisions of extant interconnection regulations of Telecom Regulatory Authority of India

exchange4media Staff Apr 6, 2018 8:51 AM