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The second landing page, or LP2, has a very small cost since it is available only for a short duration and hence might not add to the viewership of the channel

Javed Farooqui Sep 6, 2022 8:08 AM


We bring you a roundup of the news that made headlines this past week

exchange4media Staff Aug 27, 2022 8:28 AM


While a lot has been spoken about the legal and ethical sides of the issue, exchange4media looks further, into the financial aspects of landing page

Javed Farooqui Aug 26, 2022 8:52 AM


We bring you a roundup of the news that made headlines this past week

exchange4media Staff Jul 23, 2022 7:52 AM


While some TV news industry heads are of the opinion that landing page gives an unfair advantage, others believe that there is nothing unwarranted

Javed Farooqui Jul 21, 2022 8:51 AM

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Marketers believe the ratings that happen due to the use of landing page are meaningless as what matters to them is the amount of traction that their campaign receives

Javed Farooqui Jun 16, 2022 8:34 AM


The non-addressal of the landing page matter has compromised the whole measurement system, read the letter

exchange4media Staff Jun 2, 2022 6:56 PM

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Guest Column: Niraj Ruparel, Head of Mobile & Emerging Tech – GroupM India, Emerging Tech Lead - WPP India, says today’s customers expect personalized, immersive and context-rich experiences

Niraj Ruparel Apr 4, 2022 8:51 AM


While some industry observers say it is common knowledge that landing page is a marketing mechanism, others say prohibiting landing pages is not the solution to this prolonged debate   

Javed Farooqui Mar 15, 2022 9:07 AM

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The network reiterated that landing pages are a marketing tool permitted by the law in India and is used across the world by broadcasters and advertisers to market themselves to viewers

exchange4media Staff Jan 28, 2021 10:47 AM


The tribunal said it has no jurisdiction to adjudicate a dispute between a broadcaster and BARC

exchange4media Staff Nov 4, 2020 3:10 PM

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As part of e4m Conclave, Anand, MD & CEO, Times Network, said they are contemplating legal action on BARC's decision to mitigate landing page influence on TV viewership

exchange4media Staff Sep 15, 2020 9:16 AM


According to industry experts, this move will primarily impact news channels or whoever invests in landing pages

Sonam Saini Sep 4, 2020 9:08 AM


The decision comes after TRAI filed a petition challenging a TDSAT judgment

exchange4media Staff Dec 30, 2019 1:28 PM


While the TV industry dealt with the economic slowdown, New Tariff Order and the row over Landing Page, the year ahead is expected to bring good times for the broadcasting sector, say industry leaders

Sonam Saini Dec 19, 2019 8:38 AM


While the chatter around Landing Page may have died down for a while, the debate on the ethics involved continues

exchange4media Staff Dec 18, 2019 8:57 AM


The two-member committee, as per reports, has said that the present system can continue till it comes up with something better for treating landing pages

exchange4media Staff Sep 30, 2019 7:06 PM

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Experts believe that investing in landing page helps a channel in the battle of viewership, but doesn’t necessarily translate into direct business

exchange4media Staff Sep 19, 2019 9:00 AM


The next hearing in the case will take place on September 12, 2019

exchange4media Staff Aug 9, 2019 3:30 PM