landing-page
The Kerala High Court disclosure is also feeding into a separate, and arguably bigger, storm brewing around BARC's leadership
Imran Fazal Jul 14, 2026 9:27 AM
Says exclusion of landing-page viewership is a scientific audience measurement principle, not a restriction on channel placement; argues petition challenging policy is not maintainable
Imran Fazal Jul 13, 2026 5:36 PM
BARC also urged the MIB to withdraw its directive barring charges to news broadcasters during the TRP blackout, stating that the ratings suspension should not halt subscription fee collection
Imran Fazal Jul 1, 2026 6:22 PM
TRP row also puts the spotlight on news-licensed channels carrying general entertainment and sports programming
Imran Fazal Jun 29, 2026 8:11 AM
AIDCF has already filed its counter submissions opposing the Centre's plea seeking vacation of the interim order granted by the court
Imran Fazal Jun 19, 2026 3:00 PM
The move also raises questions about the extent of governmental involvement in the operational and commercial functioning of BARC
Imran Fazal Jun 8, 2026 8:25 AM
MIB has filed an affidavit in response to a petition by AIDCF and DEN Networks challenging the validity of the provision that excludes landing page-generated viewership from TV rating calculations
Imran Fazal Jun 6, 2026 9:58 AM
For cable operators, the potential withdrawal of landing page spending presents a fresh challenge
Imran Fazal Jun 5, 2026 8:43 AM
The petition contends the blanket exclusion of landing page viewership ignores technological realities & existing safeguards, and said it was neither technically justified nor operationally feasible
Imran Fazal May 26, 2026 8:49 AM
The revised methodology is likely to particularly impact channels that had benefited disproportionately from landing page arrangements with distribution platforms
Imran Fazal May 21, 2026 8:05 AM
Government eases net worth norms for TV rating agencies; Eligibility criteria reduced to Rs 5 Crore from Rs. 20 Crore
e4m Staff Mar 27, 2026 6:49 PM
According to sources, IBDF’s silence stems from sharp differences of opinion among its members
e4m Staff Dec 23, 2025 8:59 AM
Industry projections suggest India will reach 60 million CTV households by early 2026, with viewers in top 15 cities consuming over 700 mn minutes of streamed content every day
Aditi Gupta Dec 15, 2025 9:10 AM
According to a broadcaster, the change will unfairly punish broadcasters by erasing legitimate audience engagement
Aditi Gupta Dec 8, 2025 4:44 PM
According to sources, MSOs have raised concerns regarding the proposed inclusion of connected TV as a recognised viewing platform
Aditi Gupta Dec 6, 2025 9:15 AM
Small broadcasters and MSOs have warned that the move threatens revenue streams, reduces channel discoverability and risks distorting ratings
Tasmayee Laha Roy Dec 5, 2025 5:45 PM
CTV home screen takeovers range from Rs 12L-Rs 30L for a day; Advertisers get premium front-door visibility along with trackable impressions and actions
Aditi Gupta Nov 24, 2025 8:50 AM
As per sources, the watermark-based identification will make a clear distinction between normal broadcast feeds and landing page feeds
e4m Staff Nov 11, 2025 2:38 PM
Industry insiders say excluding landing page viewership from TRPs could shrink annual spends on this marketing channel by up to 70%, forcing networks to rethink distribution-led visibility strategies
Chehneet Kaur Nov 11, 2025 9:14 AM
For cable operators, these pages are a vital source of income, contributing nearly 15–20% of their total revenues, say industry experts
Aditi Gupta Nov 11, 2025 8:35 AM
MIB’s draft amendment proposing exclusion of landing page viewership from measurement could reshape not just how ratings are counted, but also how advertising money flows through the TV ecosystem
Tasmayee Laha Roy Nov 7, 2025 9:25 AM
Industry leaders say the proposed reforms could restore credibility and fairness in audience measurement, provided they are implemented effectively
Aditi Gupta Nov 7, 2025 8:59 AM
While the ministry’s draft amendment seeks to curb paid visibility and restore fairness in ratings, stakeholders warn that the lack of real-time detection makes full enforcement nearly impossible
Tasmayee Laha Roy Nov 7, 2025 8:57 AM
MIB has issued draft amendments to the policy guidelines for TV rating agencies, proposing that viewership generated from the landing page will no longer be counted in audience measurement
In September 2022, the news broadcaster pulled out of the TV audience measurement system, citing landing page issues
e4m Staff Sep 26, 2023 8:39 AM
We look back at the landmark events that dominated the broadcasting business in 2022
exchange4media Staff Dec 26, 2022 9:03 AM
Guest Column: Rajiv Dubey, Head of Media, Dabur India, breaks down how some errant channels have been exploiting the landing page for views and why BARC should tackle this menace
Rajiv Dubey Nov 16, 2022 9:00 AM
We bring you a roundup of the news that made headlines this past week
exchange4media Staff Nov 11, 2022 4:23 PM
Advertisers feel BARC must provide landing page details separately so that they have a fair idea of a channel’s viewership and organic growth
exchange4media Staff Nov 7, 2022 8:55 AM
The second landing page, or LP2, has a very small cost since it is available only for a short duration and hence might not add to the viewership of the channel
Javed Farooqui Sep 6, 2022 8:08 AM
We bring you a roundup of the news that made headlines this past week
exchange4media Staff Aug 27, 2022 8:28 AM
While a lot has been spoken about the legal and ethical sides of the issue, exchange4media looks further, into the financial aspects of landing page
Javed Farooqui Aug 26, 2022 8:52 AM
We bring you a roundup of the news that made headlines this past week
exchange4media Staff Jul 23, 2022 7:52 AM
While some TV news industry heads are of the opinion that landing page gives an unfair advantage, others believe that there is nothing unwarranted
Javed Farooqui Jul 21, 2022 8:51 AM
Marketers believe the ratings that happen due to the use of landing page are meaningless as what matters to them is the amount of traction that their campaign receives
Javed Farooqui Jun 16, 2022 8:34 AM
The non-addressal of the landing page matter has compromised the whole measurement system, read the letter
exchange4media Staff Jun 2, 2022 6:56 PM
Guest Column: Niraj Ruparel, Head of Mobile & Emerging Tech – GroupM India, Emerging Tech Lead - WPP India, says today’s customers expect personalized, immersive and context-rich experiences
Niraj Ruparel Apr 4, 2022 8:51 AM
While some industry observers say it is common knowledge that landing page is a marketing mechanism, others say prohibiting landing pages is not the solution to this prolonged debate
Javed Farooqui Mar 15, 2022 9:07 AM
The network reiterated that landing pages are a marketing tool permitted by the law in India and is used across the world by broadcasters and advertisers to market themselves to viewers
exchange4media Staff Jan 28, 2021 10:47 AM
The tribunal said it has no jurisdiction to adjudicate a dispute between a broadcaster and BARC
exchange4media Staff Nov 4, 2020 3:10 PM
As part of e4m Conclave, Anand, MD & CEO, Times Network, said they are contemplating legal action on BARC's decision to mitigate landing page influence on TV viewership
exchange4media Staff Sep 15, 2020 9:16 AM
According to industry experts, this move will primarily impact news channels or whoever invests in landing pages
Sonam Saini Sep 4, 2020 9:08 AM
The new initiative will reflect in the data for Week 34, starting August 22
exchange4media Staff Sep 3, 2020 11:36 AM