insta
Meta’s push to replace phone numbers with usernames for its Indian user base has run into a wall in Delhi. But the real story is what one identity, shared across 3 apps, does for a single advertiser
Anuja Jain Jul 11, 2026 8:55 AM
With the new Platform Properties feature, creators and brands can view key performance metrics such as clicks, impressions and search queries that drive traffic to their social content
e4m Staff Jul 10, 2026 2:53 PM
In a statement, the social media giant said several of the advertisements and advertiser accounts at the centre of the controversy had already been detected and disabled
Kumar joined the company in November 2024 and COO Jain joined Swiggy in May 2025
e4m Staff Jun 25, 2026 12:25 PM
New placement introduces a five-second countdown ad after eligible Reels, as Meta looks to unlock fresh inventory from a format that now accounts for nearly half of engagement on Instagram
e4m Staff Jun 12, 2026 1:10 PM
India Today Influence is the influencer marketing arm of the India Today Group
e4m Staff Jun 12, 2026 11:58 AM
Quick commerce is beginning to influence not just how FMCG brands sell, but also what they innovate, price, and prioritise
Anuja Jain Jun 10, 2026 9:09 AM
While Accenture is set to acquire creator and social agency Whalar, Times Internet has acquired entertainment-focused social publisher Instant Bollywood
e4m Staff Jun 9, 2026 11:53 AM
The company has introduced Instagram Plus and Facebook Plus at $3.99 a month each, while WhatsApp Plus will be priced at $2.99 a month
e4m Staff May 28, 2026 10:45 AM
With recent updates favouring original creator signals and limiting visibility for reposts and similar content, platforms have moved away from rewarding volume and now reward quality and uniqueness
Shalinee Mishra May 21, 2026 8:51 AM
Marketing veteran Shubhranshu Singh writes that Meta’s AI-driven restructuring signals that artificial intelligence is beginning to replace human talent at the core of the marketing and media business
Shubhranshu Singh May 21, 2026 8:42 AM
After Modi gifted Meloni a packet of Parle Melody in Rome, brands across categories rushed to turn the viral ‘Melodi’ moment into topical marketing gold
Aryendra Khan May 21, 2026 8:33 AM
An average campaign allocates 4% of budget to Instagram and 5% to Facebook – but both platforms deliver relatively higher shares of brand awareness, association and motivation to buy
e4m Staff May 13, 2026 4:27 PM
Since the ease of accessibility creates a misconception that content is freely available for commercial use, brands must build clear intellectual property compliance rules, share industry observers
Shalinee Mishra May 12, 2026 9:15 AM
As discovery shifts beyond app stores and automation takes over acquisition, India’s non-gaming marketers are being forced to rethink visibility, value, and what real performance actually means
Anuja Jain Apr 30, 2026 9:00 AM
A recent Instagram activity by Virat Kohli has yet again made social media move like never before, this time over a simple ‘like'
e4m Staff Apr 17, 2026 3:26 PM
With the new feature, creators can tag products directly within Reels by either pasting a product URL, including affiliate links, or selecting items from a brand’s catalogue
e4m Staff Apr 13, 2026 3:27 PM
The new paid tier focuses on stories, privacy controls and engagement tools as Meta explores subscription-led growth
e4m Staff Mar 31, 2026 6:58 PM
Instagram is leaning into the Dhurandhar 2 wave, rolling out film-inspired fonts within its Edits video editing app
Vaishnavi Deshpande Mar 27, 2026 3:21 PM
Comscore’s Year in Review 2025 – India Edition reveals year-on-year consumption dips across YouTube, WhatsApp, Facebook and Instagram, signalling the industry is nearing market saturation
Kanchan Srivastava Mar 24, 2026 9:25 AM
Sharing a screenshot of the account, Madhavan said appropriate steps are being taken” to address the issue
e4m Staff Mar 16, 2026 5:46 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, says the rise of Q-commerce shows how modern consumers value time, with essentials arriving in minutes
Ganapathy Viswanathan Mar 13, 2026 8:04 AM
The TAM AdEx report indicates that digital ad impressions have grown dramatically over the past four years, with 2025 recording an indexed growth of 545 compared to the base year of 2021
Donald Trump stands second with around 43.2 million followers, while in India, Yogi Adityanath and Rahul Gandhi trail with approximately 16 million and 12.6 million respectively
e4m Staff Feb 26, 2026 2:27 PM
Asha Sharma was previously Chief Operating Officer at Instacart and a Vice President at Meta
Marketing experts say such exchanges function as modern-day word-of-mouth and help brands become part of pop culture in real time
Sunidhi Vijay Feb 10, 2026 9:22 AM
Bad Bunny delivered a historic performance on February 8, 2026 at Levi’s Stadium in Santa Clara, California, becoming the first solo Latino artist to headline the Super Bowl halftime show
Ahead of Valentine’s Day, Instamart’s public installation uses flowers, nostalgia, and real people to explore what love looks like across generations, identities, and moments
Prior to joining Myntra, Pramod held senior leadership roles at Google and Instacart
Indian cricket star Virat Kohli's official Instagram account became temporarily inaccessible late on January 29, catching millions of followers off guard
e4m Staff Jan 30, 2026 2:05 PM
Users can connect the service with AI assistants such as Claude, Gemini, ChatGPT, Cursor, or any agent of their choice
e4m Staff Jan 28, 2026 11:34 AM
According to reports, the paid users will get access to additional features and expanded AI capabilities
e4m Staff Jan 27, 2026 1:06 PM
According to industry leaders, players need to move beyond adrenaline marketing, where the proposition is less about racing the clock and more about becoming an invisible enabler of daily life
Aryendra Khan Jan 20, 2026 8:57 AM
With generative AI tools becoming more accessible, social media creators are increasingly exploring prompt-based formats that enable rapid customisation and effortless sharing
Vaishnavi Deshpande Jan 16, 2026 5:17 PM
Creators can use Meta AI to transform their Reels so they sound and appear fluent in some of the world’s most widely spoken languages
e4m Staff Jan 16, 2026 3:29 PM
Soldiers will also be permitted to flag misleading or fake content encountered on social media to senior officers
e4m Staff Dec 26, 2025 4:16 PM
Adam Mosseri also emphasised that visibility on Instagram is not dictated by follower count alone
Vaishnavi Deshpande Dec 23, 2025 2:34 PM
The store carries a limited assortment compared with Instamart’s online catalogue and is positioned as a touchpoint for consumers to interact with products in person
e4m Staff Dec 22, 2025 5:23 PM
Advertising is no longer a secondary monetisation layer for marketplaces. It is a core revenue engine that increasingly subsidises logistics, seller incentives and platform expansion
Shantanu David Dec 19, 2025 8:33 AM
According to the Meta blog, Instagram for TV is built for shared viewing and content standards will be applied suitable for a broad audience
‘Your Algorithm’ marks a major shift toward transparency, giving users direct control over what shapes their Reels experience
e4m Staff Dec 12, 2025 12:47 PM
The platform strengthens measurement, publishing, and collaboration capabilities for developers and marketers
Introduces Meta AI reel translations in Bengali, Tamil, Telugu, Kannada and Marathi, and new Indian script fonts in Edits
e4m Staff Nov 28, 2025 4:08 PM
New survey shows rising dependence on quick commerce platforms, increasing order frequency, and shifting consumer behaviour across categories
e4m Staff Nov 27, 2025 12:02 PM
Over the past five years, Yashraj Mukhate has become one of India’s most reliable sonic creators, composing branded jingles for over 50 campaigns across sector
Shalinee Mishra Nov 22, 2025 9:30 AM
Meta has won its antitrust battle after a US judge ruled the company does not hold a social media monopoly
e4m Staff Nov 19, 2025 8:26 AM
Global icon Priyanka Chopra Jonas dropped a behind-the-scenes video from the monumental title launch of SS Rajamouli's upcoming film, ‘Varanasi’
Vaishnavi Deshpande Nov 18, 2025 3:24 PM