health
In the second part of Rajeev Beotra’s ‘Chronicles from Mehra World’, the journey continues with humour, fitness, self-discovery and reinvention
Rajeev Beotra Jul 14, 2026 5:00 PM
For marketers, snacking is no longer a premium niche. It is becoming an everyday consumption category where product quality, availability and trust matter as much as advertising
Shalinee Mishra Jul 7, 2026 9:12 AM
Kshitiz joins Redcliffe Labs with over 26 years of experience across sectors like diagnostics, healthcare, pharmaceuticals and FMCG
e4m Staff Jun 30, 2026 12:54 PM
This expansion targets India’s growing nutraceuticals market, which is currently valued at over Rs 16,000 crore+
e4m Staff Jun 24, 2026 1:11 PM
India has made a mark on Day 1 of the festival with four wins so far, out of eight shortlists across the seven categories announced today
Raaina Jain Jun 22, 2026 7:23 PM
Puri is currently the Managing Director and Chief Executive Officer of Cipla Health
e4m Staff Jun 16, 2026 3:43 PM
Guest Column: Nupur Gurbaxani, Director, Brand & Innovation, Sanofi Consumer Healthcare, writes on how brands that educate are winning the trust & and loyalty of today's health-conscious consumers
Nupur Gurbaxani Jun 16, 2026 1:46 PM
Most recently, Pradhan served as Vice President and General Manager for P&G Indonesia
e4m Staff Jun 12, 2026 11:37 AM
Brands are moving away from vanity metrics and increasingly betting on creators with audience trust, niche authority and strong category alignment, say experts
Shalinee Mishra May 27, 2026 9:31 AM
He most recently served as India Director of Global Marketing Solutions at Meta
e4m Staff May 25, 2026 12:21 PM
Chopra was earlier Haleon’s Chief Marketing Officer, India Sub-Continent
e4m Staff May 14, 2026 12:32 PM
Roy has nearly a decade of experience in brand planning and strategic leadership across the Asia-Pacific region
e4m Staff May 14, 2026 9:15 AM
On May 15 in Bengaluru, top hospital chiefs, health-tech pioneers and investors will come together to decode scaling, trust and innovation in healthcare
e4m Staff May 11, 2026 10:11 AM
Digital has emerged as the primary growth engine, with brands prioritising performance-led campaigns to capture high-intent consumers actively seeking healthier alternatives
Sunidhi Vijay May 1, 2026 8:49 AM
As consumers actively articulate their requirements through queries, brands are beginning to use these signals as a real-time pulse of demand to inform planning, creative and media strategies
Sunidhi Vijay Apr 27, 2026 8:37 AM
At the centre of this shift is the growing power of creators, not just as storytellers but also as distribution, influence and transaction channels rolled into one
Shalinee Mishra Apr 24, 2026 8:23 AM
Isha Mathur, Lead – PR & Comms at Apollo Health and Lifestyle, explains the evolving PR landscape and how professionals can adapt to a new era shaped by technology
Isha Mathur Apr 16, 2026 5:11 PM
Here are five health insurance companies in India that offer wide coverage options, large hospital networks, and useful benefits
NATIVE CONTENT Apr 7, 2026 4:37 PM
Before joining OpenAI, Kate Rouch served as the Chief Marketing Officer at Coinbase
e4m Staff Apr 4, 2026 10:56 AM
Previously, he served as Senior Vice President and Head of EV Charging Infrastructure at Mahindra Group
e4m Staff Apr 2, 2026 12:49 PM
Experts tell e4m that GLP-1 has the potential to fundamentally reshape food consumption patterns, shifting consumer behaviour from impulse-driven eating to more intentional, value-led choices
Pooja Yadav Apr 2, 2026 8:50 AM
The partnership will enable brands to leverage next-generation engagement solutions, including immersive VR, AR, MR simulations, AI-powered interactive tools and more
e4m Staff Mar 30, 2026 1:42 PM
Tina Mitra, Raghu Krishnan and Ravi Joshi have been promoted to President roles with expanded responsibilities in the organisation
e4m Staff Mar 27, 2026 4:34 PM
The partnership aims to foster greater awareness, encourage open dialogues and promote acceptance around mental health
e4m Staff Mar 19, 2026 3:26 PM
Srinivas Maruthi Patnam will step down as Head of Human Resources, effective March 31, 2026
e4m Staff Mar 17, 2026 4:31 PM
On IWD, Rishu Singh, Associate General Manager, Corporate Communications, Fortis Healthcare explores how women bring empathy, compassion and a “give to gain” mindset to healthcare communications
Rishu Singh Mar 6, 2026 6:20 PM
Prabhkiran Singh, who led the company for 14 years, will exit by March-end
e4m Desk Feb 24, 2026 12:11 PM
Anindya Banerjee will partner Amrish Chandan to lead the agency’s creative mandate
e4m Staff Feb 19, 2026 11:51 AM
The visit brought together senior members of the state cabinet and representatives from the Gates Foundation for discussions centred on expanding collaboration in key public sectors
e4m Staff Feb 16, 2026 3:41 PM




















