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According to sources, the reason behind her quitting the company is the organizational restructuring that took place at Reckitt Benckiser in January 2018

Neeta Nair 23-May-2019

The latest campaign for Women’s Horlicks by FCB India celebrates women who dared to follow their unconventional dreams & showed the world that they are not just mentally but physically strong too

exchange4media Staff 23-March-2019

'Hello Sensodyne' is a technology innovation that uses Google Assistant

exchange4media Staff 20-March-2019

In the second year of the ‘Be Fearless’ campaign, crafted by FCB India, Horlicks helps kids prepare for their exams and overcome the effects of rote memorisation

exchange4media Staff 19-February-2019

Move comes close to drugmaker’s decision to split business

exchange4media Staff 22-January-2019

While GSK’s premium brands will get a taste of HUL’s massive distribution & marketing muscle, HUL will emerge as the biggest business in the food & refreshment category, say industry experts

exchange4media Staff 04-December-2018

The India Brand Conclave 2018 hosted by exchange4media in Gurugram witnessed a content enriching panel discussion on the changing landscape of marketing

exchange4media Staff 30-November-2018

The $4 billion valuation is considered too steep by some analysts as the Indian market for ‘health drinks’ is seeing a sharp slowdown in growth

exchange4media Staff 28-November-2018

Experts from Cars24, Volkswagen, IPG Mediabrands, Zee Media, Philips, GSK Consumer Healthcare, GE, MediaKeys India among others will deliver talks at Leela Ambience, Gurugram tomorrow

exchange4media Staff 28-November-2018

The fifth edition of the Indian Marketing Awards and India Brand Conclave 2018 will be held on November 29 in Gurugram

exchange4media Staff 23-November-2018

Brand experts feel Horlicks will have to come clean on the claims against it to retain the brand image

Misbaah Mansuri 07-June-2018

Basking in the glory of two successful decades, Mindshare wants to keep strengthening its services and focus on DDC- Data, Digital and Content

Naziya Alvi Rahman 21-November-2017

GSK Healthcare won Mobile Advertiser of the Year while Mindshare won Mobile Agency of the Year.

exchange4media Mumbai Bureau 13-October-2017

The mandate was earlier with JWT India................................................................................................................

exchange4media Staff 08-July-2017

Manoj Kumar, MD& Area General Manager, GSK Consumer Healthcare, gives his views on digital marketing and how brands can get the most bang for their buck

Abhinn Shreshtha 31-May-2017

The new campaign will be supported by an extensive 360 degree campaign. The TVC themed ‘Baandho nahi bachpan ko’ showcases how strong immunity is the foundation of growth’

exchange4media Staff 14-May-2016

GSK has partnered with ecommerce major – Snapdeal to exclusively launch Sensodyne Whitening. By adopting the ecommerce platform for this launch, the brand is moving in a direction with consumer preferences of speedy and hassle free online buying

exchange4media Staff 05-May-2016

Chopra joins GSK Consumer Healthcare from Philips India where she was the Business Head for the Personal Care category

exchange4media Staff 03-May-2016

GSK reviewed its media account two years ago, deciding to split it between GroupM and Omnicom

exchange4media Staff 16-September-2015

Interestingly, brands like Citibank and Mondelez have opted to conduct a closed media pitch, which translates to a pitch between their current agencies globally, thus closing participation to all other agencies

exchange4media Staff 12-August-2015

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