generative-ai
Guest Column: In this 2-part series, Renuka Naj and R Chandra Mouli take stock of where the Indian advertising industry stands in terms of the use of AI in the sector
Renuka Naj & R. Chandra Mouli Jul 21, 2026 11:59 AM
The revised edition features a new introduction and an additional chapter that examines the transformative decade between 2015 and 2025
e4m Staff Jul 17, 2026 12:13 PM
Hachette, Cengage, Elsevier and author Scott Turow have filed a proposed class action in New York, accusing Google of unlawfully using millions of copyrighted books to develop its Gemini AI models
e4m Staff Jul 15, 2026 11:18 AM
DEPT® executives explain why agentic AI requires enterprises to redesign workflows, strengthen governance and combine AI agents with human oversight.
Brij Pahwa Jul 13, 2026 6:42 PM
Despite rapid advances in Generative AI, experts believe agencies cannot treat AI as a legal shield
Imran Fazal Jul 8, 2026 9:30 AM
Cannes Lions 2026 proved that while AI dominated conversations, the most impactful work combined technology with human creativity, culture and business transformation.
Brij Pahwa Jun 26, 2026 1:33 PM
As AI reshapes brand discovery, Red Surtida explores why GEO is now a reputation discipline and what it means for brand reputation
Ritika Upmanyu Jun 22, 2026 2:19 PM
The conference will witness marketers from brands such as ITC, HDFC Bank, Bisleri International, JSW Paints, Raymond Lifestyle, Kellanova, Bajaj General Insurance, and several others
e4m Staff Jun 17, 2026 1:03 PM
Cannes Lions 2026 may mark AI’s shift from content creation to agentic systems, as marketers explore how AI can orchestrate growth, personalization and customer experiences
Brij Pahwa Jun 15, 2026 6:01 PM
Data points show zine publishing, indie bookstores and vinyl records rising sharply globally, indicating growing demand for human-made media over digital abundance
Anuja Jain Jun 3, 2026 3:28 PM
While agencies are marketing AI as a differentiator, brands may be judging them on traditional metrics: strategic thinking, cultural understanding, creativity, responsiveness, and business impact
Shantanu David May 29, 2026 8:44 AM
India’s marketers say AI adoption is accelerating, but fragmented data, governance gaps, and legacy systems remain the biggest barriers to scaling personalization.
Brij Pahwa May 26, 2026 5:09 PM
Barak Turovsky is a product and business leader with over 25 years of experience
ChatGPT Images 2.0 could reshape visual marketing by enabling faster, scalable, and localised creative development across campaigns and platforms.
Brij Pahwa May 5, 2026 3:09 PM
Industry watchers are unanimous that while AI may control the interface, brands with strong recall are likely to benefit disproportionately
Sunidhi Vijay Mar 27, 2026 8:35 AM
As synthetic content increasingly features logos and brand identities without authorisation, brands are being forced to rethink how they safeguard their assets online
Aryendra Khan Mar 12, 2026 8:38 AM
As Generative AI accelerates content production across advertising, brands and agencies confront the rise of AI slop, raising questions about creativity, brand equity and algorithm-driven visibility
Anuja Jain and Aryendra Khan Mar 10, 2026 9:42 AM
Scott Brinker explains why AI agents are now real in MarTech, how customer-side AI is reshaping discovery, why data readiness matters, and what CMOs should expect as stacks evolve in 2026.
Brij Pahwa Feb 3, 2026 5:34 PM
Extended window aims to deepen stakeholder input on AI training, licensing models and creator rights
It was also a wake-up year for marketers. AI does not advance in straight lines, and stronger models alone do not guarantee better marketing results
Shantanu David Dec 24, 2025 8:31 AM
Rohit Prasad serves as the Senior Vice President and Head Scientist - Artificial General Intelligence at Amazon
e4m Staff Dec 20, 2025 1:51 PM
Deepak Oram, Head of Martech at HDFC Bank, said AI’s greatest value will come from breaking long-standing bottlenecks in marketing operations, particularly in testing and personalised communication
e4m Staff Dec 10, 2025 7:30 PM
The New York Times has accused Perplexity AI of ‘scraping millions of articles’
AI’s role in creativity is expanding, shaping a new creative economy that’s redefining how the advertising industry operates
Anuja Jain and Aryendra Khan Oct 23, 2025 8:30 AM
AI platforms are evolving to prioritise seamless integration into users’ everyday lives, rather than focusing solely on intelligence
Anuja Jain Oct 6, 2025 8:22 AM
‘AI technology is evolving fast, and we’ll continue to roll out new policies frequently’, shares Spotify
e4m Staff Sep 26, 2025 4:13 PM
Google Labs’ new experimental tool blends generative AI with visual ideation for creators and planners
e4m Staff Sep 26, 2025 12:29 PM
According to the company, generative AI can support storytelling without displacing talent or violating copyright
e4m Staff Aug 26, 2025 12:27 PM
The studio’s on-screen warning is a bold move to protect creative IP in the era of generative AI
e4m Staff Aug 11, 2025 12:20 PM
The companies will build solutions that combine Publicis Groupe’s deep delivery capabilities across its intelligent content operations with Adobe Firefly Services
e4m Staff Mar 20, 2025 12:41 PM
At the launch of PMAR 2025, Meta India Director Gaurav Jeet Singh shared that while generative AI has intrigued marketers, the focus is now shifting from experimentation to tangible results
e4m Staff Feb 14, 2025 9:01 AM
Vikram Sakhuja, Group CEO of Madison Media and OOH highlighted how AI is transforming marketing by shifting the focus from target groups to outcome-based strategies at the PMAR launch event in Mumbai
e4m Staff Feb 13, 2025 9:39 AM
Interestingly, the ad has been made by human professionals with OpenAI’s Sora used for ideation
e4m Desk Feb 10, 2025 12:23 PM
Adobe’s State of AI-driven Consumer Value report surveyed Indian marketers and consumers to understand how much value generative AI brings to brand interactions
At the Real Time Programmatic Advertising Conference, Bharat Khatri, CDO for APAC at OMG, discussed the importance of personalisation and automation, and the growing relevance of privacy
e4m Staff Sep 19, 2024 1:18 PM
At the heart of India’s AI push is the concept of Gen AI for Bharat—AI solutions tailored specifically for India’s complex social and linguistic landscape
e4m Staff Sep 18, 2024 9:16 AM
The rapid adoption of AI requires the development of Responsible AI systems—those that ensure security, respect privacy, and operate transparently, say experts
Shantanu David Sep 6, 2024 9:13 AM
e4m Blog: In this post, we explore how Generative AI is gaining popularity due to its ability to enhance creativity, optimise efficiency, and drive personalisation
Marketers are embracing the potential of AI to optimise media buying, create personalized ad experiences, and measure campaign performance
Shantanu David Aug 13, 2024 9:05 AM
Partnership engages 1.6 million women students across 8,200+ technical colleges
AI is revolutionizing the way businesses spend advertising dollars; it may not necessarily be a reduction in total spending but smarter than ever before, say experts
Shantanu David Jun 26, 2024 9:22 AM
In conversation with Jonathan Nelson, the CEO of Omnicom Digital, at Cannes Lions 2024 on AI trends, role of data, merits of an in-house setup, and more
Neeta Nair Jun 19, 2024 8:45 AM
Guest Column: Ravi Santhanam, Group Head, Chief Marketing Officer and Head – Direct to Consumer Business, HDFC Bank, writes on embracing AI, influencer marketing and other trends
Ravi Santhanam Feb 15, 2024 8:14 AM
Marketers and digital experts say that in a world where Search is driven by AI, brands will need to step up the SEO game but also focus on creating content aligned with intent
Sohini Ganguly Jan 31, 2024 8:27 AM
An all-encompassing strategy, intertwining technology, communication, and oversight, is imperative for advertisers to safeguard their digital investments, say industry experts
Shantanu David Jan 22, 2024 8:46 AM
Brands of all sizes will embrace Streaming TV, Amazon Ads has said its trends report
e4m Staff Jan 3, 2024 11:43 AM