gcpl
In this new role, Manglani will lead Shopper Marketing for the e-commerce channel, along with driving innovations portfolio and digital transformation initiatives
Moorthy’s additional responsibilities include media buying, influencer marketing, brand building, and oversight linked to Lightbox, the company’s in-house creative agency
Imran Fazal May 26, 2026 9:14 AM
The company has also announced the elevation of Rahul Mahajan to the role of Vice President – Sales
Prior to joining Godrej Consumer Products Limited, Sudhir Sitapati spent over two decades at Unilever
On a quarterly basis, ad spends were down 2% year-on-year. Sequentially, the spending was down 10%
Ashwin Moorthy, Global Head of Category Direction & Head of Marketing – India at Godrej Consumer Products, spoke about the challenge of balancing brand building with immediate performance pressures
e4m Staff Mar 13, 2026 4:17 PM
Media agency heads say the stress is being felt most acutely in traditional media, with brands increasingly prioritising digital for performance-led marketing
Kanchan Srivastava Jan 27, 2026 8:43 AM
The total income for the quarter stood at Rs 4,155 crore, compared with Rs 3,851 crore in Q3 FY25
e4m Staff Jan 23, 2026 5:34 PM
Consolidated advertising and publicity expenses rose 19.7% sequentially to ₹375.7 crore from ₹313.8 crore in the previous quarter
e4m Staff Oct 31, 2025 6:10 PM
Before joining GCPL, Swati Bhattacharya served as Chief Creative Officer at FCB India
The TVC has been conceptualised by Godrej Creative Lab, the in-house creative studio of GCPL
e4m Staff Oct 15, 2025 3:42 PM
Harshdeep Chhabra, Global Media Head of GCPL, outlined the company's revamped media and advertising strategies that have propelled it to become India’s fifth largest advertiser across all categories
Sunidhi Vijay Aug 13, 2025 9:22 AM
The TVC is conceptualized and developed by Godrej Creative Lab, the in-house creative studio of GCPL
Muted urban demand and volatile input costs have tempered profitability but companies bet on premiumisation, rural reach, and innovation for recovery in FY26
Chehneet Kaur May 14, 2025 9:19 AM
Speaking at a media roundtable, GCPL Managing Director & CEO Sudhir Sitapati shared that the company has moved away from traditional media silos and now focuses purely on cost per reach
Sunidhi Vijay May 8, 2025 9:04 AM
‘Hands That Speak’ is part of GCPL’s ongoing efforts to champion equity in employment
e4m Staff May 1, 2025 12:20 PM
On the occasion of Women’s Day, e4m celebrates the inspiring journey of Swati Bhattacharya
e4m Staff Mar 10, 2025 3:37 PM
Sethuraman joined the company in July 2022 with a vision to establish GCPL as a “best-in-class” entity in Indonesia
A P Sriram & e4m Desk Mar 3, 2025 11:10 AM
The FMCG major has said that consolidated net profit has declined by 14% year-on-year due to temporary headwinds
GCPL’s decision to invite pitches for its multimedia account marks a strategic pivot, signalling the company’s intent to explore fresh media perspectives
Tasmayee Laha Roy Nov 8, 2024 8:26 AM
The company reported advertising and publicity expenses of Rs 363.95 crore for the quarter ended September 30, 2024
Tasmayee Laha Roy Nov 7, 2024 1:18 PM
The FMCG major’s revenue from operations stood at Rs 3666 crore for the quarter
e4m Staff Oct 25, 2024 1:54 PM
Prior to this, Krishna Khatwani was Head - Organised Trade at the company
Prior to this, he held the role of Deputy General Manager - Customer Marketing & Sales Development at the company
Ashwin Moorthy will also lead category direction, Innovation, Equity & CMI teams for global categories
e4m Desk Sep 11, 2024 12:11 PM
GCPL has introduced the Renofluthrin formulation in its new Goodknight Flash liquid vapouriser
e4m Staff Aug 24, 2024 4:15 PM
Swati Bhattacharya was previously the Creative Chairperson of FCB India
Neeta Nair Aug 21, 2024 6:43 PM
The FMCG major has recorded a consolidated net profit of Rs 451 crore for the quarter
This is a significant increase for the FMCG giant, considering up until a few years ago, this spend was around Rs 350-400 crores
e4m Staff Jul 22, 2024 1:52 PM
Godrej Consumer Products has recorded an operating revenue of Rs 3,623 crore for the quarter
Sohini Ganguly Feb 1, 2024 10:21 AM
The TV campaign has been conceptualized by Lightbox, the in-house creative studio of GCPL
e4m Staff Nov 2, 2023 12:25 PM
The total revenue in the first quarter stood at Rs 3,448.91 crore, up 10.36%
exchange4media Staff Aug 8, 2023 2:13 PM
Media reports say GCPL’s ad spends have grown by over 49% as compared to the same quarter last year
exchange4media Staff Nov 10, 2022 8:40 AM
Somasree Bose Awasthi, Chief Marketing Officer, Godrej Consumer Products, spoke to e4m about the launch of ‘Godrej Magic Bodywash', and its rational and sustainable strategies
Kanchan Srivastava Jul 26, 2022 8:29 AM
Parihar steps down from the position of Vice President & Head of Digital, Commerce and Transformation
exchange4media Staff May 30, 2022 4:24 PM
Sudhir Sitapati, Managing Director & CEO, Godrej Consumer Products, shared insights on ‘The New Marketing PlayBook’ during the unveiling of Pitch Madison Advertising Report, 2022
exchange4media Staff Feb 17, 2022 8:51 AM
The company’s consolidated sales has grown by 8% year-on-year
exchange4media Staff Feb 8, 2022 4:18 PM
The account will be managed out of the agency’s Mumbai office
exchange4media Staff May 19, 2021 11:15 AM
The campaign has been conceptualised by Wunderman Thompson Mumbai
exchange4media Staff Apr 3, 2021 7:32 AM
As part of the campaign, the brand along with Digitas India has devised a special rakhi made with Goodknight Patches that offer active protection from mosquitoes
exchange4media Staff Aug 8, 2020 10:50 AM
The brand has partnered with the Brihanmumbai Municipal Corporation & Thane Municipal Corporation under #ProtektIndiaMovement to distribute packets of its powder-to-liquid handwash in Maharashtra
exchange4media Staff Mar 24, 2020 3:03 PM