GCPL reduces ad spends 5% in Q1 FY26

FMCG company Godrej Consumer Products has announced its first-quarter earnings for the fiscal year 2026. The company has recorded a slight rise in consolidated profit at 0.4%. The figure stood at Rs 452.45 crore in Q1 FY26 compared to Rs 450.69 crore in the same period year ago period.

Godrej Consumer's consolidated ad expenditure declined by 5.15% to Rs 313.83 crore. The expenses stood at Rs 330.82 crore in the corresponding quarter of the previous year.

The company's total income increased from Rs 3,408.69 crore in Q1 FY25 to Rs 3,746.38 crore in Q1 FY26. This was a surge of 9.9%.

Total expenses were higher at Rs 3,113.14 crore in the quarter as compared to Rs 2,744.36 crore in the same period last fiscal year. Cost of raw materials, including packing material consumed, was higher at Rs 1,480.31 crore as against Rs 1,289.68 crore in the same period a year ago, the company said.

n a statement, Sudhir Sitapati, Managing Director and CEO of GCPL, said, “Q1FY26 has been a good quarter for us, particularly for our standalone business excluding soaps, which recorded volume growth in the high teens. This was led by robust, broad-based demand.”

“Air fresheners, laundry liquids, and other segments continued to perform well,” Sitapati said. The company also affirmed that it is on track to deliver ~200 bps in media investment savings this year, without sacrificing reach, aided by better planning, automation, and new agency partnerships.

Sitapati added, “We remain on track to deliver mid-to-high single-digit volume growth in our standalone business, high single-digit consolidated revenue growth, and double-digit consolidated EBITDA growth for the full year.”