Q2 FY26: GCPL steps up ad spends
Consolidated advertising and publicity expenses rose 19.7% sequentially to ₹375.7 crore from ₹313.8 crore in the previous quarter
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Published: Oct 31, 2025 6:10 PM | 1 min read
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Godrej Consumer Products Ltd (GCPL) reported a net profit of ₹459.3 crore for the second quarter of FY26, marking a 6.5% decline from ₹491.3 crore in the same period last year. The company’s revenue grew 4.3% year-on-year to ₹3,825 crore, while EBITDA slipped 3.5% to ₹733.6 crore.
During the September 2025 quarter, GCPL stepped up its advertising investments. Consolidated advertising and publicity expenses rose 19.7% sequentially to ₹375.7 crore from ₹313.8 crore in the previous quarter. Year-on-year, the consolidated outlay was marginally above ₹363.9 crore recorded in Q2FY25.
Sudhir Sitapati, Managing Director and CEO of GCPL, commented on the results: "Q2 FY26 has been a resilient quarter for Godrej Consumer Products Limited, especially given the backdrop of the GST transition in India and continued macroeconomic challenges in Indonesia. Despite these headwinds, our India business, excluding soaps, has delivered double-digit underlying volume growth, reflecting the strength of our core portfolio and execution."
The company also announced the acquisition of Muuchstac.
On the acquisition, Sitapati said added it enhances the company’s participation in the fast-growing men's grooming segment.
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