Q2 FY26: Dabur ups ad spends 3.6% YoY

Revenue from operations was up 5.4% YoY

by e4m Staff
Published: Oct 30, 2025 5:35 PM | 3 min read

Dabur India Limited increased its advertising and publicity spends by 3.6% year-on-year to Rs 115.04 crore in the quarter ended September 30, 2025, as the FMCG major ramped up brand investments to strengthen visibility ahead of the festive season. The company had spent Rs 110.97 crore in the same quarter last year and Rs 114.14 crore in the preceding quarter, marking a 0.8% sequential rise.

Revenue from operations came in at Rs 3,191.32 crore, up 5.4% YoY from Rs 3,028.59 crore, though down 6.3% QoQ from Rs 3,404.58 crore in Q1 FY26. Total income for the quarter stood at Rs 3,331.45 crore, compared to Rs 3,180.11 crore a year ago and Rs 3,548.55 crore in the previous quarter.

Total expenses rose 4.5% YoY to Rs 2,758.33 crore from Rs 2,634.40 crore, while easing 4.4% sequentially from Rs 2,885.53 crore, supported by cost discipline in materials and manufacturing overheads.

Profit before tax stood at Rs 573.02 crore, a 5% YoY increase from Rs 545.71 crore in Q2 FY25, though down 13.5% QoQ from Rs 662.62 crore in the June quarter. Net profit for the period rose 21.8% YoY to Rs 508.29 crore, compared to Rs 417.52 crore last year, but declined 3.9% sequentially from Rs 529.04 crore.

H1 FY26 performance

For the six months ended September 30, 2025, Dabur reported total income of Rs 6,880 crore, up 3.3% YoY from Rs 6,658.62 crore in H1 FY25. Net profit for the half year rose 4.5% to Rs 953.08 crore, compared to Rs 911.87 crore a year earlier.

Advertising and publicity spends for H1 FY26 stood at Rs 229.54 crore, up 4.3% from Rs 220.09 crore in H1 FY25. Total expenses for the half year were Rs 5,643.86 crore, compared to Rs 5,470.26 crore last year.

“Our performance during the quarter stands as a testament to Dabur's enduring resilience and consumer trust. Despite a dynamic economic environment and transitional GST headwinds, we delivered robust topline and bottomline growth, reaffirming our leadership across core categories. Our India business reported market share gains across 95% of the portfolio, a clear testament to our focused brand investments and deep consumer connect," Dabur India Limited Chief Executive Officer, Mr. Mohit Malhotra said.

"We are entering a new phase of growth, powered by a future-ready strategy and deep consumer trust. We are investing boldly in premiumization, digital transformation, and distribution expansion, three pillars that will define the next chapter of our journey. As macroeconomic indicators turn favorable and GST reforms unlock affordability, Dabur is uniquely positioned to accelerate inclusive growth and reinforce its leadership across segments," Mr. Malhotra added.

India Business Highlights

The second quarter saw steady growth across key verticals like Health Supplements, Toothpaste, Hair Care, Skin Care, and Home Care. Riding on growing demand for their flagship Dabur Red Paste and the premium brand Meswak, Dabur's Toothpaste business reported 14.3% growth during the second quarter. The 100% Fruit Juice portfolio under the Real Activ brand grew by over 45%, while the Foods portfolio grew by over 14%. The Shampoo portfolio reported an over 9% jump, while the Hair Oils business grew by over 5%. The Skin & Salon portfolio also grew by around 8% while the Home Care business posted an over 5% growth during the quarter.