final
RCB's IPL 2026 triumph extended beyond cricket, sparking a wave of moment marketing as brands tapped into the celebratory buzz online
Shalinee Mishra Jun 1, 2026 8:14 AM
Bain Capital partners, employees, and related entities committed the balance of capital and collectively are the single largest investor in the fund
e4m Staff May 18, 2026 9:48 AM
After India defeated New Zealand to lift the T20 World Cup, brands and prominent personalities celebrated the historic win on social media
Vaishnavi Deshpande Mar 9, 2026 2:31 PM
The viewership stood at 74.5 crore when the final catch sealed India’s win by 96 runs
Marketers are looking at placing brand messaging within ongoing fan conversations on social media handles
e4m Staff Mar 7, 2026 10:13 AM
As India secured a place in the T20 World Cup final after a high-scoring clash with England, brands responded with social media posts and playful visuals
Vaishnavi Deshpande Mar 6, 2026 2:55 PM
With the IPL just a few weeks away, India reaching the final could turn out to be the perfect build-up for the league
Ganapathy Viswanathan Mar 6, 2026 12:10 PM
The advertiser mix moved beyond FMCG to fintech, automotive, AI-led startups, jewellery and consumer tech, as the WPL shifted from a marketing experiment to a mainstream sports investment
Shalinee Mishra Feb 6, 2026 8:35 AM
Brands are leveraging the cultural buzz around Netflix’s ‘Stranger Things’ as the finale approaches, creating theme-driven campaigns that tap nostalgia, sci-fi vibes, and online chatter
Vaishnavi Deshpande Nov 26, 2025 4:01 PM
Advertisers are embracing the cultural momentum in women's cricket as a signal of long-term value with more category-exclusive deals and planned annual budgets
Chehneet Kaur and Soumya Gawri Nov 19, 2025 8:40 AM
Social platforms have transformed every update about ‘Stranger Things 5’ into a viral moment, generating continuous waves of hype ahead of the series’ conclusion
e4m Staff Nov 14, 2025 1:55 PM
With higher base rates expected next season, experts say women’s cricket is no longer a symbolic space for brands, it’s a growing powerhouse of emotion, engagement, and equity
Soumya Gawri and Aditi Gupta Nov 5, 2025 9:10 AM
Industry watchers say it is time to acknowledge the super-fast proliferation of micro-dramas as platforms opt for newer monetisation models
Shalinee Mishra Jul 8, 2025 9:26 AM
The collection is driven by Raid 2 and Mission: Impossible – The Final Reckoning
e4m Staff Jun 17, 2025 3:03 PM
According to media buyers and experts, TV ad rates are currently pegged at around Rs 15 lakh for a 10-second slot, while digital (OTT) advertising stands at approx Rs 250 CPM for open targeting
Aditi Gupta May 30, 2025 8:24 AM
Bisleri will offer limited-edition bottles spanning the water and soda category across key metros
e4m Staff May 16, 2025 1:08 PM
The awards are being presented by R City in Association with A&M Studio
e4m Staff Nov 27, 2024 5:01 PM
Over 100 agencies from New Delhi, Mumbai, and Bengaluru participated in a thrilling preliminary online round, with the top five teams from each city advancing to the regional finals on September 30
e4m Staff Oct 17, 2024 7:20 PM
Mumbai Police took to social media and used a clip of Yadav’s catch with the message - "On field or the road, champions stay on the right side of line"
e4m Staff Jul 2, 2024 12:06 PM
This was much higher than the India-Pakistan match, which touched 2.9 crore peak concurrency
Brands join in on the celebration as Kolkata Knight Riders lifted the IPL trophy last night, clinching their 8-wicket victory over Sunrisers Hyderabad
Not all stories have happy endings, says PVR as brands console Men in Blue
e4m Staff Nov 20, 2023 9:20 AM
This shatters the previous record of 4.4 crore during the India vs South Africa match earlier this month
e4m Staff Nov 16, 2023 9:17 AM
While Star Sports Network has onboarded 15 sponsors, Disney+ Hotstar has got 13; advertisers who couldn’t get TV spots are now buying on digital
Sonam Saini Jun 9, 2023 9:19 AM
15 sponsors come on board with Disney Star and 13 for Disney+ Hotstar
exchange4media Staff Jun 6, 2023 3:10 PM
Star Sports’ auction coverage was viewed by more than 50 million, with overall consumption 10% higher than the 2021 mini-auction
exchange4media Staff Jan 9, 2023 10:28 AM
Over 110 million viewers watched the entire tournament on digital
exchange4media Staff Dec 19, 2022 5:00 PM
The possibility of an India vs Pakistan final is learnt to have raised the hopes of the broadcaster to monetise the leftover inventory at a premium
Javed Farooqui Nov 9, 2022 8:21 AM
The concurrent viewership for the Asia Cup clash between the two teams has surpassed their ICC T20 World Cup 2021 face-off which had 12.8 million concurrent users on the platform
exchange4media Staff Aug 29, 2022 5:33 PM
During the innings break, viewers were presented with an augmented reality show featuring a majestic eagle that swooped into the stadium and took everyone by surprise
exchange4media Staff Jun 2, 2022 1:20 PM
According to BARC India, the series is the most viewed test match since 2018
exchange4media Staff Jul 5, 2021 8:06 AM
The grand finale of the Lions was abuzz with discussions on ageism in advertising & creative effectiveness
Misbaah Mansuri Jun 26, 2021 8:48 AM
Based on the association, Shyam Steel India will have its logo displayed in the backdrop for flash interviews and post-match presentation and on the ICC website and mobile app
exchange4media Staff Jun 14, 2021 5:05 PM
The official broadcaster of the championship has managed to rope in 15+ sponsors for the inaugural WTC Final despite a subdued ad market
Javed Farooqui Jun 7, 2021 8:15 AM
The showdown between Virat Kohli’s men and New Zealand in England this month is expected to attract massive viewership, making it a marquee event on every marketer’s calendar
exchange4media Staff Jun 1, 2021 5:35 PM
The entertaining show's grand finale will be aired on Sunday at 1.30 pm
exchange4media Staff May 6, 2021 7:03 PM
The Official Match Ball has been designed to highlight the famous stars of the UEFA Champions League
exchange4media Staff Mar 11, 2020 7:41 PM