fcb-interface
Mahindra Cut the Crap Campaign

The newly launched campaign conceptualised by FCB Interface highlights the damage caused by single-use plastics

Noel Dsouza Sep 24, 2019 10:49 AM

Consumer Neuroscience

Experts on how ‘consumer neuroscience’ can help understand consumers' conscious and non-conscious engagements and enable brands to create impactful campaigns

Noel Dsouza Jul 25, 2019 8:20 AM

AI Main

Ad industry experts explain why adopting AI will play a huge role in optimizing ads, but the creatives should still be churned out by humans

Noel Dsouza May 23, 2019 9:44 AM

AAAI Food Wastage

This year’s agenda for Young Lotus contest is inviting ideas to end food wastage

exchange4media Staff Feb 11, 2019 1:12 PM

The first-of-its-kind innovation in the deodorant category features a unique dual-phase deodorant with two layers floating one on top of the other.

exchange4media Staff Aug 28, 2018 2:26 PM

Vivek Nayar Mahindra

Nayer, CMO, Group Corporate Brand at Mahindra, shared that the team conducted a detailed social media listening exercise on social issues, which was the genesis of their latest campaign

Misbaah Mansuri Aug 3, 2018 8:53 AM

The latest ad films crafted by FCB Interface communicates the brands’ unique proposition of inverter ACs

exchange4media Staff Apr 21, 2018 9:54 AM

FCB Interface has created an ad film that communicates the features of Windus

exchange4media Staff Apr 18, 2018 12:35 PM

BBH’s campaign films for BookMyShow on the themes of Tiger Zinda Hai, Padmavat, Padman, Raid, and now cricket have added an unmistakable quirky character to brand BookMyShow.

Venkata Susmita Biswas Apr 18, 2018 9:00 AM

The Gurdeep Singh and Daughters campaign for Star Plus won the Best Creative Campaign this year.

exchange4media Staff Feb 2, 2018 9:00 AM

FCB Interface appoints Gulshan Singh as Executive Planning Director

Singh will be based out of Mumbai and will be responsible for upping the planning ante at Interface

exchange4media Staff Apr 13, 2017 11:43 AM

FCB Interface crafts latest campaign for Mahindra Blazo

Our new film highlights the fact that ‘not a single truck was returned’, says Rajeev Malik, Senior General Manager, Marketing, Mahindra & Mahindra Ltd -Truck & Bus Division

exchange4media Staff Mar 6, 2017 9:32 AM