Cannes Lions 2021: India gets five shortlists in Health & Wellness category
FCB Interface, Lowe Lintas Mumbai and Geometry Encompass have clinched the coveted spots
Opening its account at the Cannes Lions 2021, after a disappointing show in the initial shortlists, India has finally secured five shortlists in the health and wellness category.
FCB Interface has been shortlisted in three subcategories -- outdoor ambient, brand experience & activation, and PR -- for Mumbai Police's 'Punishing Signal' campaign.
Lowe Lintas Mumbai's 'H for Handwashing' for Lifebuoy has earned a shortlist in the direct subcategory.
Geometry Encompass Mumbai’s ‘Hackwashing’ campaign for Lifebuoy has been shortlisted under the brand experience & activation subcategory.
The shortlists for pharma categories have also been announced, wherein India hasn’t managed to grab a spot.
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