fake
The image, which has been widely shared online, purportedly showed Tripathi riding on a motorcycle with a man
The IT minister has signalled a fresh legal framework for artificial intelligence while balancing innovation, safety and economic growth
e4m Staff Jun 10, 2026 1:12 PM
The Deputy Chief Minister of Uttar Pradesh said journalism in the current era has changed significantly, with a new generation entering the field through mobile platforms
e4m Staff Jun 8, 2026 10:55 AM
The platform is widening access to its facial likeness monitoring tool as social media companies face growing pressure to tackle AI-generated impersonation and synthetic media abuse
e4m Staff May 18, 2026 4:54 PM
Maitri Advertising collaborated as the creative partner for the two films
e4m Staff Mar 20, 2026 1:39 PM
Gautam Gambhir has also sought the takedown of all infringing content, along with disclosure of any revenues generated from such material
e4m Staff Mar 20, 2026 8:17 AM
Sharing a screenshot of the account, Madhavan said appropriate steps are being taken” to address the issue
e4m Staff Mar 16, 2026 5:46 PM
The feature will help public figures identify and request the removal of AI-generated videos impersonating them, as platforms grapple with the growing threat of synthetic media
e4m Staff Mar 11, 2026 3:00 PM
In recent months, several influencers have faced the circulation of alleged private videos and morphed clips across social media platforms
Shalinee Mishra Feb 18, 2026 9:39 AM
Speaking at the India AI Impact Summit 2026, the Minister said the government is engaging with industry and a Parliamentary panel to build consensus on stricter AI regulations
e4m Staff Feb 17, 2026 4:10 PM
Created by Indian YouTuber and content creator Ishan Sharma, the clip aims to highlight how easily fabricated content can now deceive viewers
e4m Staff Feb 10, 2026 5:53 PM
A three-tier grievance redressal mechanism for adherence to the Code of Ethics is also provided under the IT Rules
e4m Staff Dec 12, 2025 3:15 PM
Government stresses on the need to strengthen legal framework to curb fake news and AI-driven deepfakes
The court said AI-generated videos, deepfakes or digitally altered content that impersonates Raj Shamani cannot be produced or circulated without his permission
e4m Staff Nov 18, 2025 1:01 PM
India is witnessing a surge of AI-generated content from robot anchors to chatbot-written articles, raising urgent questions about misinformation, ethics, and public trust in digital media.
Brij Pahwa Nov 11, 2025 2:08 PM
Court asked Google to disclose BSI details, access and contact details and monetisation data of the two channels to Rajat Sharma within one week
The ECI said it has received reports of manipulated visuals and audio clips depicting political leaders making false or electorally sensitive statements
e4m Staff Oct 25, 2025 9:02 AM
In a world where AI can mimic anyone, the ad industry must balance innovation with integrity – redefining what’s fair, ethical, and original in brand storytelling
Soumya Gawri Oct 17, 2025 9:11 AM
Brands are treating ORM as part of the digital and customer service backbone; Online reputation management will soon move beyond tracking mentions to detecting manipulated content, say experts
Sunidhi Vijay Sep 30, 2025 8:36 AM
Earlier this week, Aishwarya Rai Bachchan sought similar protection from the Delhi High Court after discovering morphed and objectionable images circulating online
e4m Staff Sep 10, 2025 1:40 PM
In cities like Delhi NCR, the 'big fat desi wedding' is now a rented vibe
Soumya Gawri Jul 24, 2025 8:44 AM
Set to join NDTV as the CEO and Editor-in-Chief, Kanwal carries with him over 25 years of formidable experience in broadcast journalism
e4m Staff Apr 28, 2025 9:58 AM
In conversation with e4m’s Brij Pahwa, Quick Heal CMO Sudhanshu Tripathi discusses the rising tide of AI-driven cyber threats, how brands can turn cybersecurity into a competitive advantage and more
Brij Pahwa Apr 1, 2025 12:29 PM
As of March 19, 2025, over 5,000 queries have been received, out of which 1,811 are actionable with 97 cases of fake news, MIB minister Ashwini Vaishnaw said during a parliamentary session
e4m Staff Mar 27, 2025 1:06 PM
A dive into how AI tools are being used to spread misinformation, harass individuals, and commit fraud
Brij Pahwa Mar 3, 2025 2:18 PM
The members of NBDA and EGI will be meeting officials of the Standing Committee on Communications and Information on November 21
e4m Staff Nov 11, 2024 4:09 PM
The rapid adoption of AI requires the development of Responsible AI systems—those that ensure security, respect privacy, and operate transparently, say experts
Shantanu David Sep 6, 2024 9:13 AM
The "ads" for a gaming app named Aviator also has deepfakes of Neeta Ambani, Gautam Adani and Yogi Adityanath
Bots and fakes on Instagram have been an open secret for years, yet brands rely on influencer marketing as it still offers them better ROI than traditional methods, advertisers say
Kanchan Srivastava Jul 1, 2024 9:06 AM
Experts say brands can lose up to 50-60% of their influencer marketing spends to fake followers
Sohini Ganguly May 24, 2024 8:51 AM
In an email to company leaders, WPP CEO Mark Read has spoken of the need to ‘go beyond emails to take advantage of virtual meetings, AI and deepfakes’
e4m Staff May 13, 2024 1:51 PM
A video circulated online showed the actor supporting a particular political party
In a video, McDonald's West and South MD Saurabh Kalra and CMO Arvind R P along with others said that the company uses authentic ingredients and wants to bust the 'fake cheese' myth
The entire video is made to seem like television news segment where Virat Kohli is being interviewed for his success on the betting app
According to a media report, the amendments will require platforms using algorithms or language models to ensure their machines do not act based on any ‘bias’
This post has been used to create misinformation and spread unnecessary fear among consumers, said Amul
e4m Staff Dec 21, 2023 4:49 PM
Industry experts suggest that brands need to take greater measures and closely collaborate with platforms to ensure a safer advertising environment
Nilanjana Basu Dec 14, 2023 8:09 AM
Guest Column: Mrinall Kanti Dey, VP & Head – PR & Corporate Communications, MobiKwik, shares how PR practitioners can address crises stemming from AI-deepfake technology
Mrinall Kanti Dey Dec 6, 2023 6:09 PM
Union Minister of Electronics and Information Technology of India, Chandrasekhar said that an officer will be appointed to probe into the menace
e4m Staff Nov 25, 2023 11:14 AM
As per the advisory, any such content is to be removed within 36 hours of being reported
e4m Staff Nov 8, 2023 11:23 AM
AI-generated rip-offs of books, fake memoirs and the use of deep fakes pose grave ethical and social issues for the media, publishing and advertising sectors, industry watchers shared
Kanchan Srivastava Oct 9, 2023 8:50 AM
The Governor of Kerala was speaking at exchange4media’s second edition of English Journalism 40 Under 40 conference and awards
The news was labelled ‘fake’ by PiB Fact Check’s Twitter page
exchange4media Staff Aug 23, 2023 11:35 AM
Guest Column: Dr. Srinath Sridharan, Author, Policy Researcher & Corporate Advisor, writes why the responsibility of upholding truth lies not only with journalists but also individuals & institutions
Dr. Srinath Sridharan Jul 6, 2023 6:58 PM
The film raises awareness about the damages counterfeit products can cause to plumbing systems and buildings
exchange4media Staff Feb 11, 2023 8:49 AM
As per reports, the minister informed the Lok Sabha that PIB had tackled over 1,100 cases of fake news
exchange4media Staff Feb 8, 2023 7:14 AM
These channels had nearly 33 lakh subscribers and over 30 crore views
exchange4media Staff Dec 20, 2022 1:29 PM
While the launch of the framework is a welcome baby-step, implementing this is far more complicated than what’s outlined, say experts
Kanchan Srivastava Nov 29, 2022 8:47 AM