Delhi High Court orders removal of Rajat Sharma’s deepfake content for promoting medicine
The interim order has been issued on a plea filed by Rajat Sharma
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Published: Dec 20, 2024 4:23 PM | 1 min read
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The Delhi High Court has ordered removal of all content generated against senior journalist Rajat Sharma through artificial intelligence and deepfake technology. The order has been passed by Justice Amit Bansal.
The interim order was passed on a plaint submitted by Sharma, alleging that several known and unknown persons were misusing and exploiting his name, likeness, image, photos, videos and/or infringing any other personality and publicity rights, infringing the registered trademarks.
In the plea, Sharma submitted that the impugned content is being circulated either to promote purported drug(s) for diabetes/ prostatitis/ joint pain alleged to have been formulated by certain eminent doctors or certified by the government, or as alleged health tips by Sharma along with other eminent persons such as Mr. Amitabh Bachchan and Dr. Naresh Trehan, thereby resulting in gross violation of his personality and publicity rights.
The misuse of his persona for fraudulent health claims exacerbates the propensity for harm, potentially endangering the health and safety of countless individuals who rely on the purported endorsement, he stated.
The plea seeks permanent injunction restraining infringement of personality and publicity rights of Sharma.
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