With the partnership, the company aims to elevate the brand’s awareness and build trust in the community

exchange4media Staff Nov 22, 2022 6:05 PM


Industry players contend that the two sectors are independent of each other, and it's key for marketers to distinguish between esports and casual gaming as they offer different opportunities to brands

Shantanu David Nov 18, 2022 8:41 AM


Industry insiders had hoped that the pilot project of including esports in this year’s games would fuel the Indian gaming industry

exchange4media Staff Nov 7, 2022 9:08 AM


As part of the partnership, Cybeart will design customised chairs exclusively for tournaments

exchange4media Staff Nov 4, 2022 12:35 PM


The alliance will allow the team to be represented across their sponsorship portfolio

exchange4media Staff Nov 1, 2022 1:01 PM


The sportswear brand marks its arrival in the esports industry with this association

exchange4media Staff Oct 10, 2022 1:01 PM


Esports players hope the victory will bring more opportunities for the next-generation sport and support for nurturing talent

Shantanu David Aug 23, 2022 8:30 AM


The gaming application was removed from Google Play Store and Apple App Store on July 28

Shantanu David Aug 9, 2022 8:38 AM


Industry players say the Commonwealth Esports Championships is a great opportunity for marketers and advertisers due to the scale and reach of the event

Shantanu David Jul 28, 2022 8:38 AM


Titled ‘The Protest Match’, the initiative recreated the Afghanistan women’s cricket team virtually, replicating the exact team that was banned from playing in real

exchange4media Staff Apr 18, 2022 12:19 PM


During the year under review, the company's loss has narrowed 56% to Rs 130.05 crore against Rs 294.9 crore

exchange4media Staff Apr 7, 2022 9:15 AM

Kevin Soltani?blur=25

At the e4m GameOn summit, Soltani, CEO, GIMA Group, US, shared insights on the growth of the e-sports sector and what the future of the billion-dollar industry looks like

exchange4media Staff Mar 14, 2022 8:45 AM

Game On?blur=25

The report, unveiled by Vinit Karnik, Head - Sports, Esports and Entertainment, GroupM South Asia, at the e4m GameOn summit focuses on the current gaming landscape and what it has for brands

exchange4media Staff Mar 12, 2022 8:26 AM


Skyesports’ original competitions will now be broadcasted exclusively on Rooter

exchange4media Staff Mar 9, 2022 11:07 AM


The two companies will join forces to develop new forms of creative live content that can be delivered to fans in a new and innovative way

exchange4media Staff Jan 27, 2022 4:32 PM


Industry experts say brand promotions or campaign launches in the digital world won’t see a negative impact since the world is returning to WFH & esports has already gained a significant following

Shantanu David Jan 17, 2022 8:36 AM