esports
Prior to this, Zohair Shaikh was with BigBang.Social as GTM Strategy & Product Monetisation
In this role, Raj will focus on strengthening integrated sports, gaming and esports solutions by bringing together media, creative, CXM, data & partnerships
Paroma Dayal will report to Rohit Potphode, Managing Partner - Sports, Gaming, eSports & Live Experiences, dentsu India
The app centres on creator-led watch-alongs, interactive fan engagement, and ad-supported revenue, with advertising set as a key near-term revenue driver
Sunidhi Vijay Dec 5, 2025 9:00 AM
With PROGA, MYAS recognition, global championships and rising investments, 2025 marked a turning point and industry leaders believe 2026 is the year India builds global-ready gaming IP
Aryendra Khan Nov 18, 2025 9:26 AM
Notice issued on petition claiming over 2,000 illegal betting platforms continue to operate in India despite new gaming legislation, with many targeting minors through fake esports apps
Nipun Marya, CEO of iQOO, shares how the company is trying to align both products and marketing with what younger users, particularly gamers, care about most
Chehneet Kaur Sep 18, 2025 4:15 PM
For advertisers, it has become a cultural touchstone to connect with India’s young, hyper-digital demographic
Shalinee Mishra Aug 27, 2025 8:30 AM
With the Online Gaming Act outlawing fantasy and RMG formats, companies like JetSynthesys, Krafton, Nodwin, and 8Bit are set to benefit as govt-backed esports attract global investors, fresh ad spends
e4m Staff Aug 22, 2025 9:34 AM
Industry experts say for most influencers RMG deals were not core to their income; creators also generate revenues through YouTube monetisation, subscriptions & brand collabs unrelated to betting
Shalinee Mishra Aug 22, 2025 9:17 AM
Guest Column: Uday Mohan, COO, Havas Media & Havas Play, on how esports are reshaping audience engagement and redefining sport itself
Uday Mohan Aug 7, 2025 9:15 AM
NODWIN Gaming will manage Esports World Cup Foundation’s media rights sales across South Asia
NODWIN Gaming will also amplify the Esports World Cup Foundation’s mission of furthering representation in esports across India, Bangladesh, Nepal, others
The newly established AKEF committee has outlined key milestones to drive Kerala's esports ambitions, including a football esports championship, etc.
e4m Staff Mar 20, 2025 12:54 PM
The collaboration in mobile gaming brings together top gamers, including Dynamo Gaming, GamerFleet, Mortal, Payal Gaming, Scout, Shreeman Legend, and UnGraduate Gamer
e4m Staff Mar 10, 2025 4:52 PM
While the decision on the GST is taken by an independent council, stakeholders still hope some GST relaxations to be announced in the budget
e4m Staff Jan 30, 2025 1:52 PM
With a staggering 13.85 crore gamers and an annual growth rate of 11.82% projected until 2026, the sector shows no signs of slowing down
e4m Staff Dec 20, 2024 8:54 AM
It’s a win-win for both as while athletes find relevance in digital age by aligning with esports companies, these brands gain credibility and reach through these collaborations, say experts
Shantanu David Sep 5, 2024 8:58 AM
The Esports World Cup will be streamed on Star Sports’ YouTube channel and broadcast on linear TV via Star Sports First and Star Sports 2
This year, gaming will zoom faster across the trajectory set by 2023, propelled by an influx of gamers, integration of non-endemic brands and the rise of eSports as an official sport, say experts
Shantanu David Jan 17, 2024 8:51 AM
This year saw the gaming industry expanding its horizons with amendments to the IT Act, growth in collaborations and entrepreneurship, and brands taking a keen interest in gamers and games alike
Shantanu David Dec 29, 2023 8:21 AM
The tournament has showcased India's diversity across gaming titles, creating multiple avenues for brands to invest in and connect with different demographics of PC and console gaming, say experts
Shantanu David Oct 12, 2023 3:05 PM
The increasing popularity of esports has captured the attention of brands and sponsors seeking to tap into the vibrant and engaged gaming community in the country, say experts
Shantanu David Aug 21, 2023 8:54 AM
The event will be held in Hangzhou where India will be competing in four different titles
exchange4media Staff Jul 10, 2023 3:37 PM
Vinit Karnik, Head – Entertainment, Esports & Sports, GroupM SA, talks about the tenth edition of ‘Sporting Nation in the Making’ and why 2022 was a spectacular year for the Indian sports industry
Neeta Nair Apr 4, 2023 5:43 PM
Indian gaming firms received $1.4 billion investment over the past five years. This opens up huge opportunities for advertisers
Kanchan Srivastava Mar 23, 2023 8:55 AM
A big-ticket event like IPL is an opportune moment for mobile gaming marketing given the large number of target segments being a part of these games, say industry experts
Shantanu David Mar 10, 2023 8:41 AM
Nine games like archery, chess, dance and cycling have been confirmed
exchange4media Staff Mar 2, 2023 10:58 AM
Even though the Budget didn’t specifically bring out the matters of concern related to the gaming and esports sector, there were some decisions which are sure to impact the burgeoning industry
Shantanu David Feb 2, 2023 8:27 AM
At e4m-GroupM Let’s Play: Sports marketing summit, experts discuss ‘What to expect in esports in 2023?’
exchange4media Staff Jan 20, 2023 8:55 AM
Speaking at e4m-GroupM Let’s Play: Sports marketing summit, Vita Dani, the Co-Owner of Chennaiyn FC and UTT, weighs in on what could drive the growth of sports apart from cricket in India
exchange4media Staff Jan 19, 2023 8:09 AM
At the first e4m-GroupM Let’s Play: Sports marketing summit, the Country Manager of WPP India gave a little sneak peek into the GroupM industry report, which is set to be published in March
exchange4media Staff Jan 18, 2023 12:33 PM
The sector expects the budget to lay out a specific plan for the growth of esports and set an esports vision for India
Shantanu David Jan 18, 2023 8:51 AM
On National Youth Day, e4m explores why a career in game streaming and content creation, whether in gaming or just in general entertainment, is not only viable, but very lucrative
Shantanu David Jan 12, 2023 9:11 AM
Stakeholders welcome the Centre’s proposals, say this will help in establishing a sustainable industry while promoting responsible gaming
Shantanu David Jan 4, 2023 8:22 AM
With online gaming sector expected to reach Rs 153 billion by 2024 to become the fourth largest segment of the Indian M&E sector, advertising possibilities are now endless, say experts
Shantanu David Jan 3, 2023 8:37 AM
A strong growth in viewership, increased commercialization of the sector, more acceptance by sports authorities, and larger prize pools for players were some of the highlights of 2022
Shantanu David Dec 29, 2022 8:46 AM
Indian government's move to recognise esports will also enable brands and advertisers to enter the system with more ease, say industry experts
Shantanu David Dec 28, 2022 8:44 AM
A new section 'matters relating to online gaming' has been added under MeitY
exchange4media Staff Dec 27, 2022 6:10 PM
With the partnership, the company aims to elevate the brand’s awareness and build trust in the community
exchange4media Staff Nov 22, 2022 6:05 PM
Industry players contend that the two sectors are independent of each other, and it's key for marketers to distinguish between esports and casual gaming as they offer different opportunities to brands
Shantanu David Nov 18, 2022 8:41 AM
Industry insiders had hoped that the pilot project of including esports in this year’s games would fuel the Indian gaming industry
exchange4media Staff Nov 7, 2022 9:08 AM
As part of the partnership, Cybeart will design customised chairs exclusively for tournaments
exchange4media Staff Nov 4, 2022 12:35 PM
The alliance will allow the team to be represented across their sponsorship portfolio
exchange4media Staff Nov 1, 2022 1:01 PM
It has released a music video as part of the rebranding exercise
exchange4media Staff Oct 13, 2022 1:00 PM
The sportswear brand marks its arrival in the esports industry with this association
exchange4media Staff Oct 10, 2022 1:01 PM
Esports players hope the victory will bring more opportunities for the next-generation sport and support for nurturing talent
Shantanu David Aug 23, 2022 8:30 AM