NODWIN Gaming partners with Esports World Cup Foundation

NODWIN Gaming will manage Esports World Cup Foundation’s media rights sales across South Asia

e4m by e4m Staff
Published: Jul 5, 2025 9:01 AM  | 2 min read
NODWIN Gaming, Esports World Cup Foundation
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NODWIN Gaming has officially partnered with the Esports World Cup Foundation (EWCF) to manage media rights sales across South Asia, including India, Bangladesh, Nepal, and other surrounding territories.

NODWIN Gaming will act as the strategic support for EWCF in the region, supporting media rights sales and distribution strategies for the EWC across South Asia. The partnership aims to bring the Esports World Cup to a broader audience of fans.

Additionally, NODWIN Gaming will act as the EWCF’s marketing partner for the Indian market, to conceptualize and execute local campaigns and initiatives that support the Foundation’s mission of elevating esports and gaming culture worldwide.

Akshat Rathee, Co-Founder and Managing Director of NODWIN Gaming said, “The Esports World Cup is a landmark moment for global esports, and we’re proud to partner with the EWCF to bring that experience to South Asia. This partnership is about more than just broadcasting a tournament - it’s about building a bridge between South Asia’s incredibly passionate gaming communities and the global stage that the EWCF represents. Whether it’s in India, Bangladesh, Nepal or beyond, our goal is to make world-class esports content more accessible than ever. We’re excited to work closely with the EWCF to not only grow the tournament’s reach but to also support the larger ecosystem and community it helps foster.”

“Our mission at the Esports World Cup Foundation is to create lasting impact for the global esports industry by setting new competitive benchmarks and forging partnerships that understand the nuances of each region. South Asia represents an incredibly dynamic and fast-growing gaming market, and NODWIN Gaming brings unparalleled knowledge, reach, and local trust to this ecosystem. By partnering with NODWIN, we are not only ensuring that the Esports World Cup reaches more fans, but we are also reinforcing our commitment to making esports more accessible, inclusive, and sustainable,” stated Mike McCabe, COO of the Esports World Cup Foundation.

Published On: Jul 5, 2025 9:01 AM