The campaign comprises positive viral creatives from almost 19 agencies like Ogilvy & Mather, Wunderman Thompson, Publicis, 82.5 Communications, R K Swamy BBDO, Rediffusion Y&R, and SOS Ideas

exchange4media Staff Jul 24, 2020 5:16 PM

The chamber submitted a research report 'Outlook of Media and Entertainment Industry in the COVID Scenario' to I&B Minister Prakash Javadekar

exchange4media Staff May 25, 2020 2:14 PM

Guest Column: In the wake of PM Narendra Modi’s clarion call for going local, Ashwani Singla, the Founding Managing Partner of Astrum, writes what it means for brands to be truly ‘swadesi’

Ashwani Singla May 18, 2020 4:47 PM

Online shopping is the only digital activity that is poised for growth post lockdown

exchange4media Staff May 4, 2020 3:14 PM

From upskilling to bonding with clients, millennial-led PR firms are taking all the necessary steps to ensure work goes on as usual even during these trying times

Nafisa Shaheen May 4, 2020 8:51 AM

Every night from April 24 through May 2, ESB will dedicate its tower lights to a different First Responder organization

exchange4media Staff May 2, 2020 8:00 PM

Experts discuss the larger role of digital, AI and Cloud in communications in the years to come

Nafisa Shaheen Apr 30, 2020 5:42 PM

In today's edition of our First Responders series, we feature Diwakar Sharma, Senior Correspondent - Crime, Mid-Day, who speaks about his experience covering the pandemic

Dipali Banka Apr 30, 2020 8:45 AM

The objective of the campaign, titled #GharBaitheBanoLakhpati, is to provide monetary help to users who are unable to work due to the lockdown

exchange4media Staff Apr 29, 2020 2:00 AM

The special programming will be hosted by executive editor Zakka Jacob

exchange4media Staff Apr 29, 2020 12:00 AM

Dancers Sudha Chandran, Prajwal PD and Jaya Kavi are set to perform on ‘Vijayibhava’ from Manikarnika – The Queen of Jhansi as a tribute to India's frontline workers

exchange4media Staff Apr 28, 2020 4:05 PM

In today's edition of the First Responders, we feature News18 India’s Bhopal Bureau Chief, Manoj Sharma who talks about his experience covering the pandemic

exchange4media Staff Apr 28, 2020 8:51 AM

Industry experts discuss whether the spike in digital consumption coupled with the decline of other modes of advertising during the lockdown will lead to a paradigm shift for marketing

Sanstuti Nath Apr 28, 2020 8:23 AM

Spread across 39 stations, the initiative will see participation of famous musicians like Daler Mehndi, Raftaar, Amit Trivedi, etc.

exchange4media Staff Apr 28, 2020 12:00 AM

'Kheloge Aap, Jeetega India' saw participation from seven million TikTok users across the globe in just five days

exchange4media Staff Apr 27, 2020 5:15 PM

Chetan Mahajan, Founder & CEO of The Mavericks, speaks to e4m about the role of leadership in taking up green initiatives, the impact of COVID-19 on media & brand marketing industry and more

Nafisa Shaheen Apr 27, 2020 8:39 AM

Guest Column: Ajit Varghese, Global Media Leader, writes why the COVID-19 pandemic would be the single-biggest differentiator that will lead to a better and more sustainable future

Ajit Varghese Apr 27, 2020 8:37 AM

According to TRA’s Coronavirus Consumer Insights 2020, consumers’ trust on India’s Health Ability to combat crisis is considerably high, at 73%

exchange4media Staff Apr 24, 2020 2:17 PM

Experts feel communicators come armed with the best mix of skills to assess, assimilate & amplify messages coming from business and function heads to help curb fake news

Nafisa Shaheen Apr 24, 2020 9:22 AM

Guest Column: Atul Ahluwalia, Founding Partner of First Partners, writes why a synergistic interplay of public and private enterprises can set India on a path to recovery post COVID-19

Atul Ahluwalia Apr 23, 2020 5:12 PM