Colors launch video campaign to spread positivity & hope during COVID-19

Through the song Hum Honge Kamayab, actors of the channel's popular shows motivate viewers to not lose hope

e4m by exchange4media Staff
Updated: Apr 14, 2020 6:18 PM

The global pandemic has brought chaos to humanity and inevitably crippled our lives. In times when we all feel at crossroads as a result of the unravelling crisis, it's only hope that brings us sanity and comfort. Reminding us of the silver lining beyond the dark clouds, COLORS launches a video campaign featuring its lead artists in association with Goonj. Through the heartening rendition of the song Hum Honge Kamayab (We shall overcome) that has eternally been our source of inspiration, actors of the channel's popular shows Choti Sarrdaarni, Naagin..Bhagya ka Zehreela Khel, Vidya, Pavitra Bhagya, Shakti... Astitva Ke Ehsaas Kii, Shubharambh, Barrister Babu and Naati Pinky motivate us to not lose hope and urge everyone to help and contribute for the betterment of the ones in need.  

Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment, Viacom18 said, " The lockdown has impacted us in a big way and brought our lives to a halt. We all are eagerly waiting for the day when everything gets back to normal and the hope to witness it is unceasing.  The song ‘Hum Honge Kamayab’ echoes all our sentiments right now and instils a sense of positivity. The video is our endeavour to remind the viewers that we are in this together.  While we might be going through tough times, the future will be bright  and we will break the chain to come out of it  stronger and braver."

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