consultant
Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, writes how luxury brands are moving beyond products and exclusivity to build trust, certainty, and confidence
e4m Staff Jul 13, 2026 4:58 PM
Beyond D2M, the two organisations will also collaborate on Digital Rights Management (DRM) technologies for IPTV and other digital content distribution platforms
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, on why the strongest brands don't need logos
Ganapathy Viswanathan Jun 25, 2026 10:31 AM
The development comes amid growing momentum within the government to establish a policy framework for D2M broadcasting
Imran Fazal Jun 10, 2026 8:13 AM
The 6th edition of e4m PR & Corp Comm Women Achievers Summit 2025 brought together women entrepreneurs and industry leaders who discussed how entrepreneurship is rapidly evolving in India
e4m Staff May 29, 2026 1:42 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, writes how PR has evolved from a peripheral function to a strategic driver of reputation
Ganapathy Viswanathan Apr 21, 2026 6:08 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, writes about a quiet talent squeeze reshaping advertising
Ganapathy Viswanathan Apr 18, 2026 7:34 AM
Prior to this, Sood worked with the MIB, where she handled policy and communication-related assignments
e4m Staff Apr 11, 2026 12:37 PM
Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, shares her philosophy about why memes are short-lived by design
Gargi Sarkar Mar 31, 2026 12:17 PM
Guest Column: Gargi Sarkar of RA Brand Consultant on how the “loneliness economy” is reshaping consumer behavior toward connection and belonging
Gargi Sarkar Mar 13, 2026 6:36 PM
Guest Column: Chintamani Rao, Strategic Marketing and Media Consultant, writes on his ‘mixed feelings’ about the recent developments in the ad industry
Chintamani Rao Mar 9, 2026 9:49 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author, on why talk around Madison, Wondrlab and Havas signals industry change
Ganapathy Viswanathan Mar 4, 2026 5:49 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author, reflects on how Martin Sorrell at 81 continues to reinvent the rules of advertising
Ganapathy Viswanathan Feb 14, 2026 6:59 PM
Meenakshi earlier worked as an independent brand strategy and qualitative research consultant
e4m Staff Feb 10, 2026 9:25 AM
Bhaskar Majumdar, Senior Communication Consultant explores the defining moments of 2025, the opportunities, trends, shifts, and what 2026 will demand
Bhaskar Majumdar Jan 22, 2026 1:00 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author, gives a closer look on why trust is the make-or-break factor for organizations today
Ganapathy Viswanathan Jan 9, 2026 5:51 PM
Previously, Apurv Singh has worked with the TATA Group, Reliance Brands Limited, Godrej Properties, among others
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & author writes about AI’s rapid shift from a support tool to the driving force of PR by 2026
Ganapathy Viswanathan Dec 30, 2025 9:27 AM
Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, decodes human forces that actually move the world
Gargi Sarkar Dec 2, 2025 11:47 AM
Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, explains why ₹999 feels lighter, safer, more justifiable
Gargi Sarkar Nov 11, 2025 12:55 PM
In this feature, we explore Anya Geraldine D’Souza’s journey from her beginnings in communications to leading multicultural teams across industries and markets
Ritika Upmanyu Oct 29, 2025 11:47 AM
Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, shares his take on how we have started treating a domain name like an identity
Gargi Sarkar Oct 15, 2025 11:34 AM
Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, on how every luxury purchase tells a story
Gargi Sarkar Oct 6, 2025 5:10 PM
Anu Sehgal, Founder of Digital Mill Consultants, discusses the growing concerns surrounding the rise of AI
Anu Sehgal Sep 12, 2025 1:32 PM
Industry leaders to share India’s RISE Story over the next 25 years, as we build towards Viksit Bharat 2047
Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, shares her insights on why brands today need to build tribes
Gargi Sarkar Sep 1, 2025 11:22 AM
The initiative is focused on teaming up with MSMEs and founder-led businesses
Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, talks about how ‘brands don’t just sell products; they sell a piece of their founder’s soul’
Gargi Sarkar Jul 18, 2025 3:27 PM
Industry professionals discuss what today’s RFP process looks like, where it’s falling short, and what changes are necessary to make it more effective and equitable for all stakeholders
Ritika Upmanyu Jul 16, 2025 6:56 PM
As per highly-placed sources, discussions are in the final stages with Shubhankar Mishra
Subhash Kamath, a brand consultant & advisor, remembers his senior Neville D’souza
Subhash Kamath Apr 7, 2025 7:14 PM
AI, business outcomes and Gen Z workforce leading transformation, says PRCAI’s report
e4m Staff Jan 23, 2025 3:19 PM
The company can now market, promote & lease PT Telkomsat C-band satellite in India
e4m Staff Nov 25, 2024 1:28 PM
We're in the midst of a Bobby Deol renaissance. On his 55th birthday, we asked experts whether his rising popularity could add some brands to his portfolio this year
Sandhya Raghavan Jan 27, 2024 8:43 AM
Ganapathy Viswanathan, Independent Communication Consultant, shares areas one must look to build the stature of your leadership team as thought leaders
Ganapathy Viswanathan Jun 13, 2023 11:49 AM
RA combines strategic vision and creative expertise to redefine brand narratives
exchange4media Staff May 23, 2023 11:12 AM
Highlights from Public Relations Consultants Association of India’s SPRINT 2022-23
exchange4media Staff Apr 7, 2023 10:31 AM
Chhabra will continue to be Brand & Marketing Consultant for the firm’s broking and AMC business
exchange4media Staff Jun 10, 2022 9:58 AM
In today’s edition of ‘Women Achievers 2022: Emerging leaders’ series, Saigal, Founder and CEO, El Sol Strategic Consultants, recounts the roadblocks she has had to overcome in her career
Shrabasti Mallik Mar 31, 2022 2:43 PM
Guest Column: K&J Search Consultants Executive Director Abha Kapoor remembers her business partner & best friend, Joshi, & says it would be impossible to fill the void created by her departure
exchange4media Staff Feb 10, 2022 5:37 PM
Joshi was suffering from cancer and passed away on Tuesday
exchange4media Staff Feb 10, 2022 2:21 PM
The PRCAI has now become the first signatory of this Global Declaration in India
exchange4media Staff Dec 23, 2021 5:00 PM
In June, Dias stepped down from his role as Co-founder and CCO of Taproot Dentsu and continued his association with the agency as a consultant for key brands only
exchange4media Staff Sep 2, 2021 8:38 AM
Singh who has over three decades of experience in media had worked with top houses across the county in her career
exchange4media Staff Jun 16, 2021 3:02 PM
Guest Column: Sanjeev Kotnala, Independent Brand and Marketing Advisor, Coach & Facilitator, discusses how a measurement system involving technology & human engineering is vulnerable to manipulation
Sanjeev Kotnala Jan 12, 2021 1:22 PM