class
At Pitch CMO summit 2026, Kartik Mehta, Chief Business Officer & Head of Asia Channel Factory, warned marketers against funding low-quality AI content
e4m Staff Jun 15, 2026 3:08 PM
This feature is in addition to contextual targeting technologies which Channel Factory is providing in its Proprietary AI tool
e4m Staff Jun 11, 2026 4:05 PM
e4m columnist and author Ganapathy Viswanathan shares why ‘A Titan Story’ took him down the memory lane
Ganapathy Viswanathan Jun 11, 2026 3:28 PM
Priye Choudhary has previously worked with BirlaNu, Samsung, Welspun, Grohe, Panasonic and Sony Electronics
e4m Staff Apr 14, 2026 2:40 PM
MRSI’s proposed consumer classification system struggles to gain traction amid alleged broadcaster pushback and the absence of empirical validation
Kanchan Srivastava Mar 23, 2026 9:07 AM
This analysis reveals companies with the strongest reputations earned a nearly five percent ‘Reputation Return’ in shareholder value
e4m Staff Jan 16, 2026 12:32 PM
Sairam Ranganathan, Head of Commerce for WPP Media India, and Ritika Taneja, Sr. Vice president, E-commerce, WPP Media, talk about WPP Media’s latest playbook
Pooja Yadav Nov 26, 2025 9:21 AM
Brands are looking for shorter bursts at the coveted Times Square in New York, and most aim to cash in with viral videos on social media
Chehneet Kaur Nov 24, 2025 8:29 AM
Industry observers say the shift is more of an outcome of changing reality and an evolution as the middle-class dream has not faded but has just gone digital
Aryendra Khan Nov 8, 2025 9:37 AM
The allegations say WPP has misled investors about its financial outlook, client growth and performance of its media division
Beginning September 22, buyers in Bengaluru, Gurugram, Kolkata, Lucknow and Mumbai will be able to order select models directly on Flipkart
e4m Staff Sep 19, 2025 3:16 PM
For decades, cricket monopolised ad budgets and brand love in India. But that monopoly is fading fast. From javelin, fencing to chess, a new branding playbook is taking shape
Soumya Gawri Jul 7, 2025 9:21 AM
In the previous edition, students from various media institutes had the valuable opportunity to engage in insightful one-on-one conversations with industry experts
57% of India’s internet users are in rural and tier-2+ cities, yet ad targeting and content curation still favor metros and English speakers due to AI biases, said the report
Niagara Tonolli, Digital Marketing and Communication professional and Documentary Filmmaker, talks about how the most powerful stories are about what is shown but how they are framed
e4m Staff Mar 17, 2025 1:39 PM
Sisian Boghossian, Former Head of Tourism Committee at the Ministry of Economy, Republic of Armenia, shared her journey of rebranding Armenia at the e4m PR & Corp Comm Women Achievers Summit 2024
e4m Staff Mar 13, 2025 4:32 PM
At the e4m PR & Corp Comm Masterclass, Ashwani Singla interacted on the topic 21st century communicators
e4m Staff Mar 11, 2025 3:34 PM
Abhishek Gulyani did a masterclass with media students at the e4m PR & Corp Comm PR Masterclass
e4m Staff Mar 11, 2025 11:29 AM
Industry leaders shared their perspective on how emerging professionals can balance and leverage AI & Automation at e4m PR & Corp Comm PR Masterclass
At the e4m PR & Corp Comm PR Masterclass, industry leaders advised media students on how they can secure their first job in the industry
While broadcasters are pushing for a detailed study on ISEC's impact on television, the process has been delayed due to economic constraints, insiders have told e4m
Kanchan Srivastava Mar 5, 2025 8:31 AM
The service will host iconic movies from the golden era of Marathi entertainment
e4m Staff Oct 23, 2024 12:30 PM
Speaking at the e4m D2C Amazon Masterclass 2024, Viraj Bahl, Founder & MD of VRB, spoke about the importance of consumer feedback and financial discipline for brand building
e4m Staff Sep 24, 2024 11:49 AM
VML and Durex worked with students, teachers, school body heads and government officials to create a course specifically focused on educating the educators on having these difficult conversations
e4m Staff Jul 8, 2024 12:50 PM
The company's chief exec, Shantanu Deshpande, praised his marketing team on LinkedIn: 'Love to see my team ooze class'
Shuvadip Banerjee, Chief Digital Marketing Officer, ITC, and member of ISA & MRSI managing committee on why ISA has backed ISEC and how the new classification system will help advertisers
Kanchan Srivastava Feb 28, 2024 9:09 AM
MRSI held a panel discussion where research analysts and marketers discussed the challenges in reaching out to consumers and why a new measurement system like ISEC is needed
Chehneet Kaur Feb 22, 2024 8:58 AM
ISEC is far more representative, stable and less volatile compared to NCCS, said MRSI
e4m Staff Feb 21, 2024 4:10 PM
Credentials of the organisation or person should be verified to establish their bona fides before booking job ads for private companies or under Government or Semi-Government schemes or programmes
The marketing funnel, the trusty road map that guided consumers from awareness to conversion, was designed for simpler times when choices were limited and attention was ample
Sohini Ganguly Oct 18, 2023 8:29 AM
On the final day of Goafest 2023, Publicis Groupe held a masterclass by Vikram Pandey, NCD at Leo Burnett India, and Varun Shah, EVP at Prodigious
exchange4media Staff May 27, 2023 10:02 AM
Guest Column: Markand Adhikari, Chairman & MD of SABGROUP, writes that the new trend of nudity and obscenity in OTT is harming society and putting freedom of expression in danger
Markand Adhikari Mar 21, 2023 2:30 PM
The mini-series has an integration with Meta, showcasing the possibilities of the metaverse
exchange4media Staff Mar 4, 2023 2:41 PM
The campaign for the brand's BidBlast service was designed by meme marketing agency Youngun
exchange4media Staff Dec 31, 2022 9:19 AM
The networks have reportedly decided to divest Big Magic, a GEC along with Zee Action and Zee Classic, which are film channels
exchange4media Staff Oct 26, 2022 7:26 PM
The edtech startup has partnered with the BCCI President to launch and endorse their first-of-its-kind initiative for edupreneurs
exchange4media Staff Jun 2, 2022 3:51 PM
Pokhriyal will lead the company's product strategy and build an ecosystem of differentiated learning products
exchange4media Staff Mar 30, 2022 3:38 PM
Goel will lead the company’s growth strategy and work closely with operations, product, sales & marketing teams
exchange4media Staff Mar 24, 2022 1:06 PM
The campaign includes three commercials that were shot in real households
exchange4media Staff Mar 23, 2022 11:20 AM
Mehernosh Malia, Head – Dairy Business, Nestlé India, talks about the new recycling campaign by Nestle a+, promotion strategies, collaboration with Tetra Pak & Reliance Retail, plans ahead and more
Ritika Raj Mar 19, 2022 8:07 AM
Aggarwal was previously the Head of Finance with music streaming startup Gaana
exchange4media Staff Jan 25, 2022 5:37 PM
The achievements by Chopra & Sindhu assimilate with BYJU’S values of hard work, dedication and lifelong learning
exchange4media Staff Dec 2, 2021 12:25 PM
The campaign is focused on an ancient Indian tradition of repaying one's teacher as a manner of expressing heartfelt gratitude when one's education is completed
exchange4media Staff Sep 6, 2021 10:53 AM