In a blogpost, Google said that Bard could provide tips or explain several posts

exchange4media Staff Mar 23, 2023 1:07 PM


The Founder and CEO of Taboola spoke to e4m on the growth of native advertising, the use of ChatGPT, and India emerging as an important market for the company

Kanchan Srivastava Mar 13, 2023 8:36 AM


James Hewes – President & CEO, FIPP, shares his experience of putting ChatGPT to test

exchange4media Staff Mar 9, 2023 12:31 PM


Chatbots can give teeth to brands' marketing initiatives but often at the cost of human ingenuity, say experts

Medha Jha Feb 23, 2023 3:12 PM


We bring you a roundup of the news that made headlines this past week

exchange4media Staff Feb 18, 2023 7:57 AM

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With people shifting to AI-chatbots for their queries, referral traffic from Search towards news websites is declining, say industry players

Kanchan Srivastava Feb 15, 2023 8:40 AM


With AI, advertisers can create unique experiences for each customer based on their behaviour, preferences and demographic information, say experts

Shantanu David Feb 14, 2023 9:16 AM


AI-powered “copilot” to deliver better search and more complete answers, claims Microsoft, a day after Google launched Bard

Kanchan Srivastava Feb 8, 2023 8:12 AM


Experts believe that Bard will create some unique opportunities for brands to reach their audiences in a manner more natural than before

Shantanu David Feb 8, 2023 7:43 AM

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Bard, which is based on Language Model for Dialogue Applications (LaMDA), was test released earlier than expected in direct response to ChatGPT

Shantanu David Feb 7, 2023 7:26 AM


The company has sent out a YouTube invite, indicating plans to strengthen Search and Map, possibly by incorporating the AI chatbot

exchange4media Staff Feb 6, 2023 1:09 PM

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Today we begin a new series decoding the trends that are shaping the adtech space. In the first edition of TechTalks, we explore if A&M copywriters need to worry about the much talked-about ChatGPT

Kanchan Srivastava Feb 6, 2023 9:02 AM


During the earnings call, the Alphabet CEO also said that the company was just beginning its AI journey

exchange4media Staff Feb 3, 2023 11:05 AM

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Sorrell was speaking to Rahul Kanwal, News Director, India Today, and Aajtak, India Today Group at the World Economic Forum in Davos

exchange4media Staff Jan 17, 2023 4:32 PM


Microsoft is seemingly readying itself to take on Google in Large Language Model (LLM) chatbots space, observers say

Kanchan Srivastava Jan 17, 2023 2:38 PM


ChatSonic promises to make creation of content, images, or videos simpler and that too with updated information

Kanchan Srivastava Jan 13, 2023 8:52 AM


The month-old ChatGPT developed by Microsoft-backed OpenAi has reportedly forced Google CEO Sundar Pichai to issue a 'code red'

Kanchan Srivastava Dec 26, 2022 9:23 AM