chatgpt
As ChatGPT ads expand beyond US, it emerges as a new ad layer around conversational intent. Once it reaches India, the impact could be felt across search, ecommerce, publishers & performance marketing
Kanchan Srivastava Jun 9, 2026 9:14 AM
From Bajaj's century of trust to Nike's locker-room laughs, this week's ads prove great creative has no single formula
Aryendra Khan May 23, 2026 9:06 AM
With compressed timelines and lower execution costs, clients are pushing agencies to rethink not just how they price creativity and strategy, but also how they structure themselves internally
Kanchan Srivastava May 11, 2026 8:47 AM
ChatGPT Images 2.0 could reshape visual marketing by enabling faster, scalable, and localised creative development across campaigns and platforms.
Brij Pahwa May 5, 2026 3:09 PM
Duolingo, Airtel, Magicpin and others have joined the Samay Raina meme wave
Shalinee Mishra Apr 12, 2026 4:36 PM
ANI had submitted an interim application seeking to prevent OpenAI from using its content to train ChatGPT
While Jacob Andreou will report directly to CEO Satya Nadella, Ryan Roslansky, Perry Clarke and Charles Lamanna will continue leading Microsoft 365 apps
e4m Staff Mar 23, 2026 4:25 PM
This pilot represents an opportunity to thoughtfully evaluate how brands can participate in advertising within ChatGPT while also driving incremental demand back to retailer and brand destinations
In a series of articles starting today, we will be exploring the impact of AI on search advertising, innovations & disruptions of emerging players, and the role of LLMs in this new marketing matrix
Shantanu David Feb 20, 2026 8:29 AM
Sam Altman, CEO of OpenAI, at India AI Impact Summit 2026 called AI the most consequential tech shift of our time, warning that job transformation will be its first major impact
e4m Staff Feb 19, 2026 1:35 PM
The partnership will enable the streaming platform to integrate ChatGPT, allowing viewers to discover content by expressing intent, mood or context
e4m Staff Feb 19, 2026 12:31 PM
OpenAI defines boundaries on privacy and influence as advertising becomes part of the AI chat experience
e4m Staff Feb 10, 2026 10:16 AM
Super Bowl has turned the debate on AI monetisation into a battle over trust user intent and the future of conversational commerce
e4m Staff Feb 6, 2026 12:23 PM
Anthropic has released a series of ads, including one set to air during Super Bowl LX on February 8, poking fun at the notion of ads showing up in AI chatbots
Users can connect the service with AI assistants such as Claude, Gemini, ChatGPT, Cursor, or any agent of their choice
e4m Staff Jan 28, 2026 11:34 AM
The unit of value in digital advertising is shifting from interaction to outcome, from traffic to trust, and from optimisation to selection
Shantanu David Jan 24, 2026 8:41 AM
As OpenAI tests advertising inside ChatGPT responses, marketers are being forced to rethink performance, trust, and the future economics of digital media, note industry observers
Anuja Jain Jan 23, 2026 9:17 AM
Ads will debut on ChatGPT’s Free and Go tiers as the AI company seeks to fund long-term infrastructure investments
e4m Staff Jan 19, 2026 8:45 AM
New Similarweb data reveals how scale, engagement and distribution are reshaping the consumer AI race as growth slows and user habits consolidate
Anuja Jain Jan 10, 2026 8:30 AM
The integration makes Adobe’s flagship creative tools available to ChatGPT’s 800 million weekly users
e4m Staff Dec 11, 2025 4:00 PM
The spot blends Hindi comfort, English confidence, and classic Bollywood music nostalgia to portray AI as a relatable companion
Aryendra Khan Dec 8, 2025 3:21 PM
The campaign puts voice and local, everyday situations at the centre to highlight the relevance of AI tools
e4m Staff Dec 8, 2025 11:00 AM
The directive was revealed in an internal memo, instructing staff to prioritise improvements to speed, reliability, personalization, and general user experience
How a quiet product launch on December 1, 2022, reshaped global digital behaviour and made India the world’s largest AI-using nation
Anuja Jain Dec 1, 2025 8:54 AM
CEAT remains the Strategic Time-Out Partner, with Bisleri joining the league as its official Beverage Partner
e4m Staff Nov 27, 2025 8:44 AM
The shopping research is rolling out on mobile and web for logged-in ChatGPT users across Free, Go, Plus, and Pro plans
e4m Staff Nov 26, 2025 4:59 PM
TurboTax, Credit Karma, QuickBooks and Mailchimp to be integrated directly with ChatGPT as Intuit deepens its AI-driven platform strategy
e4m Staff Nov 19, 2025 11:09 AM
The multi-hour disruption crippled major platforms, erased billions in value, and revealed how dependent global business has become on a single infrastructure layer
e4m Staff Nov 19, 2025 9:07 AM
The story isn’t that global AI giants are being unusually kind to the Indian consumer. The story is that India is the cheapest and most powerful way to train, tune and future-proof business models
Shantanu David Nov 13, 2025 9:17 AM
OpenAI sees India as its second-largest user base and a key region of expansion
The restructuring marks OpenAI’s shift from non-profit roots to a profit-driven model, unlocking capital access, redefining governance, and paving the way for a potential IPO
e4m Staff Oct 29, 2025 1:15 PM
Brands too must now learn to speak not just in a human voice, but in a machine-readable one too
Shantanu David Oct 28, 2025 9:08 AM
Invite-only and iOS-exclusive, Sora’s record-breaking launch shows how fast consumers are shifting from text to video in the AI era
e4m Staff Oct 10, 2025 3:08 PM
The announcement came during OpenAI’s Dev Day keynote, where Altman said that the API now handles more than 6 billion tokens every minute
e4m Staff Oct 7, 2025 10:51 AM
With impressions & clicks seemingly fading in relevance, AI assistants have becomes the primary commerce interface and brands who anticipate this will dominate in ways that look invisible today
Shantanu David Oct 6, 2025 8:45 AM
The parental controls on ChatGPT will provide families with enhanced tools to manage and oversee teen interactions on the platform
e4m Staff Sep 30, 2025 3:37 PM
With Fidji Simo leading the charge, the AI firm is building an ad team to unlock fresh revenue streams
e4m Staff Sep 27, 2025 10:10 AM
The new feature marks a shift from reactive conversations to proactive daily assistance
e4m Staff Sep 26, 2025 6:07 PM
With 700 million Ghibli-style images and 500 million saree edits, Gen Z loyalty is emerging as a key factor in the generative AI rivalry
Anuja Jain Sep 20, 2025 9:44 AM
Parents will also gain access to new tools including account linking for under-13 users
e4m Staff Sep 18, 2025 2:10 PM
Usage trends reveal rising information-seeking, growing personal reliance, and a shrinking gender gap
e4m Staff Sep 17, 2025 2:29 PM
The campaign relies on relatable prompts, which are straightforward text that mimics how users actually interact with ChatGPT, rather than extravagant taglines
e4m Staff Sep 16, 2025 3:08 PM
For India, hosting part of Stargate would not only strengthen digital sovereignty but also attract billions in investment while accelerating the country’s push to become a global AI hub
Lawsuit accuses tech giants of blocking AI competition through ChatGPT Apple deal
OpenAI intends to implement parental restrictions for teens and allow guardians keep an eye on usage, making it possible to designate reliable emergency contacts
e4m Staff Aug 29, 2025 1:23 PM
With built-in privacy protections, the new ‘Writing Help’ has been positioned as an in-app substitute for services like ChatGPT
e4m Staff Aug 28, 2025 12:29 PM
It aims to bring advanced AI to India’s educators and millions of learners nationwide through AI research, training, and deployment
e4m Staff Aug 26, 2025 5:12 PM
According to OpenAI, it would ‘learn from its rollout in India before making the plan available to users in other countries’
Anuja Jain Aug 21, 2025 9:16 AM
OpenAI has also enabled UPI payments for the first time across all subscription tiers — Go, Plus, and Pro
e4m Staff Aug 19, 2025 12:38 PM