brand-endorsement
Ganapathy Viswanathan, Communication Consultant & Author, writes on how India’s brand endorsements are shifting from star power to strategic fit, credibility and relevance
Ganapathy Viswanathan Jul 2, 2026 9:41 AM
The mix of ambassador roles, digital collaborations and brand co-creation reflects how advertisers are increasingly assessing newcomers beyond box-office performance
Vaishnavi Deshpande Dec 19, 2025 5:35 PM
Advertisers are embracing the cultural momentum in women's cricket as a signal of long-term value with more category-exclusive deals and planned annual budgets
Chehneet Kaur and Soumya Gawri Nov 19, 2025 8:40 AM
Samantha's branding career has been built on her image as not only a talented actress but also a role model for fitness, style, and confidence
Soumya Gawri Apr 27, 2025 10:00 AM
Pushpa 2: The Rule catapulted Allu Arjun to nationwide blockbuster success, driving his endorsement fee from Rs 35 lakh to Rs 4 to 6 crore per day, according to sources
Jagruti Verma Mar 24, 2025 9:15 AM
Over the years, Bhatt has endorsed a diverse array of brands, ranging from luxury fashion labels to consumer goods, cementing her status as a versatile and influential figure in the ad industry
Soumya Gawri Mar 15, 2025 9:07 AM
Tamannaah has become a sought-after name for brands looking for star power and relatability. Here’s a glimpse into some of her latest and most notable endorsements
Soumya Gawri Dec 21, 2024 8:50 AM
Guest Column: Manish Porwal, Managing Director, Alchemist Group & Auntourage, writes how the table maestro maintained a perfect balance between being a purist musician and a savvy human brand
Manish Porwal Dec 17, 2024 9:24 AM
Jasprit Bumrah who turns 31 on December 6 is a brand icon and a picture of resilience and precision
Soumya Gawri Dec 6, 2024 8:52 AM
Marketers who want to connect with regional audience should take a leaf from small-town ads that use celebrity faces on everyday items, say industry watchers
Soumya Gawri Nov 26, 2024 9:03 AM
A look at Aishwarya Rai’s seven unforgettable ads that showcase her journey as the Brand Queen
Soumya Gawri Nov 1, 2024 10:00 AM
While the veteran actress hasn't been a frequent face in ads like her contemporary celebrities, her select appearances carry a certain gravitas
Soumya Gawri Oct 10, 2024 9:20 AM
While Kareena is a powerful performer on the screen, she has been a trendsetter in real life too, which makes her the first choice of brands
Soumya Gawri Sep 21, 2024 8:57 AM
The actor represents brands such as Udaan, Policybazaar, Tata Tea, Abzorb, Bail Kolhu, and Baidyanath Chyawanprash
Soumya Gawri Sep 5, 2024 6:07 PM
The former Indian tennis player celebrates her 37th birthday today. Here's looking at some of her recent endorsements
e4m Staff Nov 15, 2023 8:43 AM
From refined roles to captivating brand endorsements, Khan’s journey continues to influence and inspire audiences worldwide
Tanya Dwivedi Aug 16, 2023 9:02 AM
The young actor's endorsement portfolio looks like a tapestry of brands spanning fashion, beauty, lifestyle and more
Tanya Dwivedi Aug 12, 2023 8:40 AM
Pannu’s versatility has not only earned her critical acclaim in the film world but also made her a significant face in the branding world
Tanya Dwivedi Aug 1, 2023 9:25 AM
The actor, who turns 31 today, has been a brand favourite, endorsing products across industry segments – from personal care to gadgets
Tanya Dwivedi Jul 31, 2023 1:05 PM
The actor who turns 31 today has represented a gamut of Indian brands from beverages to lifestyle tech
Tanya Dwivedi Jun 13, 2023 9:01 AM
The actress is the face of several brands, including Myntra and Puma
exchange4media Staff May 1, 2023 7:23 PM
Besides being one of the most sought-after actresses, Padukone has been the top choice for brand endorsements as well
exchange4media Staff Jan 5, 2023 9:31 AM
Sen has promoted brands such as Camay Soap, Kalyan Jewellers and Lux Super Rich Shampoo
Tanya Dwivedi Nov 19, 2022 9:44 AM
SRK’s son will have to prove his own mettle before getting more brand deals and recognition in the industry, say experts
Mansi Sharma Sep 16, 2022 8:11 AM
With more than 20 brands in his kitty, the actor is quite a popular name in the brand-verse today
Mansi Sharma Apr 20, 2022 8:57 AM
The couple has already been endorsing brands together but it will be interesting to see what brand #Ralia does in the future for marketers and advertisers, say experts
Sonam Saini Apr 14, 2022 8:53 AM
Industry is rife with speculations about her doubling endorsement fees
Mansi Sharma Aug 4, 2021 8:07 AM
Education sector needs to address the white space and have women promoting their brands, opines the industry
Mansi Sharma Jul 29, 2021 8:52 AM
The new range of ready-to-eat fitness meals brings to life the core idea based on the actor's personality of 'Eat Better, everyday'
exchange4media Staff Feb 9, 2021 4:56 PM
Industry watchers discuss Pant's brand value shooting up post the Test series win and his recent association with JSW Sports
Misbaah Mansuri Jan 20, 2021 9:32 AM
Ananya is the perfect fit for brand Vega that also aspires to cater to the diverse grooming and styling needs of the young free spirited gen Z of today, said Sandeep Jain, Director, Vega Industries
exchange4media Staff Nov 3, 2020 4:44 PM
At the centre of the controversy are actors Deepika Padukone, Shraddha Kapoor and Sara Ali Khan. How will the allegations affect their brand value?
Ruhail Amin Oct 7, 2020 8:39 AM
Industry observers say that the drug abuse allegations are most likely to impact the brand endorsement earnings and value of those named in it
Misbaah Mansuri Sep 25, 2020 8:37 AM
For the study, the Indian Institute of Human Brands (IIHB) reached out to 487 respondents (M 251, F 236) across India
exchange4media Staff Sep 15, 2020 3:11 PM
We take a look at the noteworthy moment marketing brand posts paying tribute to Dhoni's career and how his brand legacy will be prevalent going forward
Noel Dsouza Aug 18, 2020 8:54 AM
On her 25th birthday, we analysed how brands from Veet to JBL have queued up to leverage Sara Ali Khan's star power, making her one of the rising stars of celebrity brand endorsements
Noel Dsouza Aug 12, 2020 9:21 AM
The Indian skipper will continue to represent and endorse the brand across channels for another year
exchange4media Staff Jan 28, 2020 3:22 PM