brand-endorsement
pv sindhu?blur=25

Industry is rife with speculations about her doubling endorsement fees

Mansi Sharma Aug 4, 2021 8:07 AM

female endorsements?blur=25

Education sector needs to address the white space and have women promoting their brands, opines the industry

Mansi Sharma Jul 29, 2021 8:52 AM

Tiger Shroff?blur=25

The new range of ready-to-eat fitness meals brings to life the core idea based on the actor's personality of 'Eat Better, everyday'

exchange4media Staff Feb 9, 2021 4:56 PM

Rishabh Pant?blur=25

Industry watchers discuss Pant's brand value shooting up post the Test series win and his recent association with JSW Sports

Misbaah Mansuri Jan 20, 2021 9:32 AM

ananya?blur=25

Ananya is the perfect fit for brand Vega that also aspires to cater to the diverse grooming and styling needs of the young free spirited gen Z of today, said Sandeep Jain, Director, Vega Industries

exchange4media Staff Nov 3, 2020 4:44 PM

brand endorsements?blur=25

At the centre of the controversy are actors Deepika Padukone, Shraddha Kapoor and Sara Ali Khan. How will the allegations affect their brand value?

Ruhail Amin Oct 7, 2020 8:39 AM

brand?blur=25

Industry observers say that the drug abuse allegations are most likely to impact the brand endorsement earnings and value of those named in it

Misbaah Mansuri Sep 25, 2020 8:37 AM

iihb?blur=25

For the study, the Indian Institute of Human Brands (IIHB) reached out to 487 respondents (M 251, F 236) across India

exchange4media Staff Sep 15, 2020 3:11 PM

dhoni?blur=25

We take a look at the noteworthy moment marketing brand posts paying tribute to Dhoni's career and how his brand legacy will be prevalent going forward

Noel Dsouza Aug 18, 2020 8:54 AM

Sara Ali Khan?blur=25

On her 25th birthday, we analysed how brands from Veet to JBL have queued up to leverage Sara Ali Khan's star power, making her one of the rising stars of celebrity brand endorsements

Noel Dsouza Aug 12, 2020 9:21 AM

MPL?blur=25

The Indian skipper will continue to represent and endorse the brand across channels for another year

exchange4media Staff Jan 28, 2020 3:22 PM

Influencer marketing?blur=25

Decoding influencer marketing trends, pricing for videos and how the space is growing for branded content in the future

Noel Dsouza Oct 21, 2019 8:50 AM

Oppo Brand Ambassadors?blur=25

Brand experts explain whether the use of multiple celebrity ambassadors by brands such as OPPO is actually beneficial

Dolly Mahayan Sep 23, 2019 9:00 AM

KareenaKapoor?blur=25

The actress has a bag full of brand endorsements with names such as Head & Shoulders, Lakme, Colgate, Vivel Soaps and Prega News

Nafisa Shaheen Sep 21, 2019 8:23 AM

Robert Downey Jr OnePlus?blur=25

In the past too, some celebrities have been caught endorsing a phone brand while using another. This often puts the brand in a tricky situation.

Dolly Mahayan Aug 5, 2019 7:30 AM

Hima Das- Brand Ambassador of Adidas?blur=25

Das' consecutive 5 gold medals at the Nove Mesto nad Metuji Grand Prix have made her climb the brand endorsement ladder as brands gradually shift their focus from cricket

Nafisa Shaheen Jul 23, 2019 8:27 AM

KartikAryan?blur=25

Experts say the actor’s young vibe and boy-next-door image instantly connect with millennials, making him the perfect choice for brand endorsements

Dolly Mahayan Jul 22, 2019 8:46 AM

Assam tourism Priyanka Chopra?blur=25

The desi girl has endorsed brands such as Pepsi, Nokia, Garnier, TAG Heuer, Nirav Modi, Appy Fizz, Schmitten Luxury Chocolates, Lux, Bru and Nikon

Nafisa Shaheen Jul 18, 2019 1:10 PM

Brand Ranveer?blur=25

With his brand value skyrocketing in the last three years, actor Ranveer Singh is on a roll when it comes to brand endorsements

Dolly Mahayan Jun 25, 2019 8:10 AM

ESP Sports Report 2019?blur=25

Karnik unveiled the ESP Properties' Sporting Nation in the Making–VI report and shared insight on brand endorsements, ad spends & digital gaming being the trend going forward

Noel Dsouza Apr 5, 2019 8:31 AM