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Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, examines why brand recall has become more critical than market competition
Gargi Sarkar Jun 23, 2026 2:04 PM
The search for a successor gained momentum after Air India CEO Campbell Wilson confirmed his resignation in April
e4m Staff Jun 20, 2026 10:49 AM
The 6th edition of e4m PR & Corp Comm Women Achievers Summit 2025 brought together women entrepreneurs and industry leaders who discussed how entrepreneurship is rapidly evolving in India
e4m Staff May 29, 2026 1:42 PM
Industry observers say this is no longer just a platform metric but a cultural shift that is reshaping how content is scripted, edited, distributed and monetised
Sunidhi Vijay May 28, 2026 9:30 AM
After dismantling its holding structure, consolidating brands and targeting £500 mn in savings, WPP CEO Cindy Rose is now pushing a leadership reset rooted in wellness and performance psychology
Kanchan Srivastava May 6, 2026 9:00 AM
Prior to this, Tushar Taneja was with McCain Foods as Category Planning Manager
e4m Desk Apr 15, 2026 12:40 PM
Anne-Isabelle joins from The Estée Lauder Companies to take up this newly created role
e4m Staff Apr 11, 2026 8:41 AM
Guest Column: Pankaj Belwariar, Director Communications, SRM University-AP, writes on forces reshaping search, decline of traditional search engines, and what the future holds for information access
Pankaj Belwariar Mar 13, 2026 12:52 PM
The league is co-founded by Abhishek Bachchan, Saurav Banerjee, Priyanka Kaul and Dhiraj Malhotra
e4m Staff Jan 21, 2026 12:16 PM
Most recently he was the CEO of RR Kabel’s Consumer Electricals Business
e4m Staff Jan 19, 2026 4:38 PM
Prior to joining Coach, Arjoon Bose served as Global Chief Marketing & Digital Officer at Bel
e4m Staff Jan 15, 2026 3:15 PM
For Radio Mango, Decibel’s return is less about revival and more about responsibility
e4m Staff Jan 8, 2026 12:19 PM
Guest Column: Pankaj Belwariar - Director Communications, SRM University - AP ( Amaravati), writes on how media in India has undergone a structural shift
Pankaj Belwariar Dec 29, 2025 1:11 PM
Markus Strobel joins Coty from Procter & Gamble, where he most recently served as President of Global Skin & Personal Care
e4m Staff Dec 23, 2025 7:10 PM
JSW Paints had already acquired 0.44% stake from the public shareholders of ANIL
e4m Staff Dec 11, 2025 2:10 PM
With the wedding season creating multiple purchase occasions, marketers say focus is on digital, influencer & in-store visibility; higher per-wedding budgets, premiumisation driving spends
Sunidhi Vijay and Soumya Gawri Nov 17, 2025 8:29 AM
The Mumbai-based office, which was officially inaugurated on September 23, 2025, marks the company's fifth major international hub
e4m Staff Nov 6, 2025 11:26 AM
The RR Kabel Prime Volleyball League will be live telecast on Sony Sports Network and live streamed on Prime Volleyball's YouTube page
e4m Staff Oct 11, 2025 6:38 PM
On Ajit Belani’s birthday, we recognise not only his achievements but also the inspiring example set by his remarkable journey
e4m Staff Sep 18, 2025 8:57 AM
Season 4 of the RR Kabel Prime Volleyball League powered by Scapia will kick off on October 2 in Hyderabad
e4m Staff Sep 17, 2025 4:28 PM
The film is conceptualized by Lowe Lintas and directed by Prasoon Pandey
e4m Staff Sep 12, 2025 4:32 PM
July’s standout billboards combined creativity and cultural context, turning everyday streets into scroll-stopping moments
Chehneet Kaur Aug 4, 2025 12:41 PM
Guest Column: Nishant Kedia, CMO at Rebel Foods, explains how AI is deepening user insights, driving engagement and building lasting customer bonds
Nishant Kedia Jul 18, 2025 1:38 PM
Here’s a look at this week’s ad spots - the drama, drizzle, and a few damp squibs
Soumya Gawri Jul 5, 2025 8:33 AM
Most recently, Nobel transitioned from leading marketing efforts for large-scale brands to driving strategy and business growth in the digital space at MakeMyTrip
e4m Staff Apr 17, 2025 2:57 PM
RR Kabel's branding will be featured on the ‘Right Chest’ of all KKR team kits during the season
e4m Staff Feb 10, 2025 2:05 PM
After a premium luggage brand was accused of sourcing products from China, experts decode whether white labelling is as controversial as its made out to be
Sandhya Raghavan Feb 3, 2025 8:57 AM
People have accused Mokobara of whitelabelling after products similar to its own were found on Alibaba.com at a fraction of its price
e4m Desk Jan 20, 2025 12:50 PM
Prior to assuming this role, Belson held the position of Co-Founder and Chief Marketing & Experience Officer at Akasa Air
e4m Staff Jan 7, 2025 10:23 AM
Pledges to sponsor their children’s education through Kabel Star Scholarship Program
e4m Staff Oct 29, 2024 4:24 PM
Isabel Massey reportedly replaces Luis Di Como who moves on after over 3 decades with Unilever
e4m Desk Sep 10, 2024 10:35 AM
The campaign also warns consumers against the dangers of toxic smoke
e4m Staff Aug 23, 2024 12:34 PM
#FireSeJyaadaJaanleva is a campaign that showcases RR Kabel's ongoing efforts to promote safety and awareness
e4m Staff Aug 22, 2024 2:49 PM
















