Nobel Dhingra appointed COO of TCM Sports

TCM Sports has announced the appointment of Nobel Dhingra as its new Chief Operating Officer, effective immediately.

With a strong legacy in Indian sports marketing, TCM Sports has consistently played a key role in shaping the commercial landscape of the industry. As the company sets its sights on global expansion, bolstered by its strong presence in Indian Subcontinent & the Middle East, and successful forays into international sports management.

Nobel brings with him over 20 years of experience across sales, marketing, and category management with marquee brands such as Dabur Red, 7Up, Quaker Oats, and MakeMyTrip at renowned organisations including Dabur, Nestlé, PepsiCo, and MMT.

A graduate of FMS Delhi, Nobel also brings a passion for sports to the role. He played competitive youth cricket in Chandigarh alongside several prominent names and is an avid golfer with multiple corporate team victories under his belt. His sports background has instilled in him a strong sense of teamwork and leadership qualities that align closely with TCM’s culture.

“We are thrilled to welcome Nobel Dhingra to the TCM family,” said  Lokesh Sharma, Managing Director, TCM Sports. “His proven track record at marketing iconic brands, scaling digital businesses, and entrepreneurial acumen will be instrumental as we chart our next phase of growth and expand TCM’s global footprint. His values and passion for sports mirror the very ethos of TCM.”

Most recently, Nobel transitioned from leading marketing efforts for large-scale brands to driving strategy and business growth in the digital space at MakeMyTrip. In 2023, he co-founded Vansaar, a fast- growing health and personal care startup, where he played a pivotal role in establishing the brand from the ground up.