attention
Industry observers say this is no longer just a platform metric but a cultural shift that is reshaping how content is scripted, edited, distributed and monetised
Sunidhi Vijay May 28, 2026 9:30 AM
As audiences shift from clicking links to consuming AI-generated answers, the publisher-brand relationship is being redrawn. The attention economy had a name; what replaces it is still taking shape
Anuja Jain May 22, 2026 8:39 AM
Industry experts are unanimous that brands go all out for Mother’s Day because it sits at the intersection of universal emotion, social sharing and purchase intent
Sunidhi Vijay May 12, 2026 8:56 AM
As users split their time across multiple platforms, the traditional scale-led media planning model has weakened, with high reach no longer guaranteeing visibility or recall
Sunidhi Vijay Apr 28, 2026 8:32 AM
This intelligence report by Rediffusion Consumer Lab provides a deep dive into the ‘Attention Economy’
Content heads say microdramas can't replace long-format content but act as a complementary layer; opens up new advertising-led revenue streams as brands look to integrate with high frequency content
Aditi Gupta Mar 20, 2026 8:40 AM
Industry players say attention is now a precursor to measurable business outcomes in a digital-first ecosystem, and this reflects a recalibration within FMCG marketing
Sunidhi Vijay Feb 17, 2026 8:25 AM
As audiences move fluidly across screens, brands are being forced to rethink how reach, relevance, and results are truly built, say experts
Anuja Jain Jan 13, 2026 9:16 AM
New Similarweb data reveals how scale, engagement and distribution are reshaping the consumer AI race as growth slows and user habits consolidate
Anuja Jain Jan 10, 2026 8:30 AM
Rajesh Iyer, EVP & Portfolio General Manager - Business & Industry Solutions, HCLSoftware speaks on the importance of moving from an attention economy to trust economy, and AI’s future in marketing
Simran Sabherwal Dec 4, 2025 2:53 PM
The report highlights how Truecaller has become a daily high-attention touchpoint for millions of Indians
Globally, advertisers are shifting from tracking ad delivery to measuring real attention—how long users actually view, listen to, or interact with ads
Sunidhi Vijay Oct 6, 2025 8:41 AM
Guest Column: Rajiv Dubey — Vice President, Head of Media, Dabur India, writes on how the advertising landscape has changed, and his vision for a 'future-ready' measurement system
Rajiv Dubey Aug 25, 2025 8:45 AM
Marketers at the e4m Pitch CMO Summit 2025 unpacked how shrinking attention spans and fractured media ecosystems are rewriting the rules of brand engagement
Understanding where Indian men are truly paying attention — and how brands can turn a missed opportunity into real impact
NATIVE CONTENT May 16, 2025 1:15 PM
As per marketing experts, a clear structure makes buying media feel straightforward, even if real consumer behavior is far more complex
Shantanu David Apr 28, 2025 8:23 AM
At the dentsu-e4m report launch, marketers from leading brands discussed the impact and solutions of content overload
Chehneet Kaur Feb 9, 2024 11:49 AM
The addition of attention metrics to Teads Ad Manager gives advertisers a one-touch system for measuring and optimizing attention, simplifying an otherwise complex process, the company said
exchange4media Staff Jun 23, 2023 4:00 PM
Teads Attention Program, approaching its one-year anniversary, fostered insights that spanned 20 countries, 120 advertisers and 2.5B+ impressions measured
exchange4media Staff May 25, 2023 1:09 PM
At e4m's fifth edition of Content Jam, HUL's Srinandan Sundaram addressed the challenges of dwindling consumer attention and how content is critical to driving new age commerce
exchange4media Staff Oct 11, 2021 8:23 AM
Yan Liu, CEO, TVision, explains how marketers can plan and optimize TV advertising by leveraging attention measurement in a cluttered ecosystem
Simran Sabherwal Mar 18, 2021 8:40 AM