attention
Nielsen and Taboola report?blur=25

Taboola & Nielsen have released the 'Moment of Next' study which explores consumer attentiveness and emotional response to different digital content experiences

exchange4media Staff Oct 18, 2019 4:38 PM

Taboola?blur=25

The study explores consumer attentiveness and emotional response to different content experiences online

exchange4media Staff Oct 18, 2019 1:54 PM

Kedar Apte?blur=25

Apte, the VP- Marketing at Castrol India speaks on ‘ABC of TV advertising in the ever evolving digital world’ at exchange4media TV First Conference

exchange4media Staff Feb 1, 2019 8:30 AM

Times Internet partners with Moat to provide clients trusted measurement on campaigns?blur=25

The new integration provides marketers with actionable insights into their campaign performance

exchange4media Staff May 12, 2017 6:38 PM

It’s very short-sighted to say that we’ll get measured only if we’re doing well: Shashi Sinha?blur=25

“The need has come for all the stakeholders across disciplines to come together and decide to keep their differences aside, because measurement or the lack thereof, is going to hurt the industry,” says Sinha, CEO, IPG Mediabrands, while speaking at Ad Club Media Review

exchange4media Staff Jul 23, 2015 10:45 AM

It’s very short-sighted to say that we’ll get measured only if we’re doing well: Shashi Sinha?blur=25

“The need has come for all the stakeholders across disciplines to come together and decide to keep their differences aside, because measurement or the lack thereof, is going to hurt the industry,” says Sinha, CEO, IPG Mediabrands, while speaking at Ad Club Media Review

exchange4media Staff Jul 23, 2015 8:34 AM