aksha
The ad drew flak for the actor’s Indo-Western styling in a rakhi campaign, but many defended it by calling it a contemporary expression
e4m Staff Aug 25, 2026 11:42 AM
Explore this week's standout ad campaigns from Flipkart, Google, and more, showcasing creativity, humour, and a courtroom clash in the advertising world.
Aryendra Khan Aug 22, 2026 10:03 AM
According to the company, KKR’s investment will support BookMyShow’s scaling of its live entertainment business
e4m Staff Aug 19, 2026 11:39 AM
Our take on this week’s campaigns and a spotlight on fresh ways to turn familiar cultural cues into brand stories
Aryendra Khan Aug 8, 2026 9:36 AM
From evil eyes to Spider-Man, jewellery to lip balms; this week's ads prove brands are betting big on nostalgia, celebrity buzz and cultural storytelling
Aryendra Khan Aug 1, 2026 9:21 AM
Usha was earlier a journalist with Indiantelevision.com and HT Media, and has led PR and Crp Comm at STAR India, ZEEL, and MX Player
e4m Staff Jul 23, 2026 4:02 PM
Prior to joining YRF, he was associated with Collective Artists Network
e4m Staff Jul 13, 2026 1:50 PM
Sources familiar with the development suggest Usha Rachael Thomas could be headed to Yash Raj Films
Akshay Chowdhary had been associated with Dharmatic for over six years
e4m Staff May 13, 2026 12:13 PM
Earlier, Akshat Jain served as Vice President at Weber Shandwick India
e4m Staff May 11, 2026 12:35 PM
The new vertical will be led by YRF Chief Executive Officer Akshaye Widhani
e4m Staff Apr 29, 2026 4:56 PM
Crystal Crop Protection also unveiled its first national brand campaign with Akshay Kumar, 'Desh Ka Kisan, Desh Ka Asli Hero'
e4m Staff Apr 27, 2026 9:54 AM
Akshay Gurnani, Founder, The Cofoundry and Co-founder, Schbang, tells Shripad Kulkarni how AI is collapsing the cost of creativity, & why the most powerful unit in mktg today is a nimble team of four
Shripad Kulkarni Apr 25, 2026 8:02 AM
Brands have rolled out campaigns, focusing on festive buying and new beginnings
Vaishnavi Deshpande Apr 18, 2026 12:25 PM
The focus has shifted from just festive promotions to solving consumer anxieties around fluctuating gold prices
Shalinee Mishra Apr 15, 2026 11:58 AM
Sidharth Kedia brings over two decades of experience across media, investments, and strategy
e4m Staff Apr 1, 2026 12:17 PM
By bringing in a face synonymous with performance and trust, JK Maxx Paints aims to strongly establish the brand in the minds of consumers
e4m Staff Mar 27, 2026 3:19 PM
Arnd Benninghoff is currently the Executive Vice President of Gaming at Modern Times Group
e4m Staff Mar 16, 2026 10:44 AM
Akshali Shah, Executive Director at Parag Milk Foods, says leadership is entering a reset phase, where clarity, sound judgement and accountability will matter more than hierarchy or control
Akshali Shah Mar 11, 2026 8:38 AM
This birthday marks another milestone for Akshat Singhal, the digital force behind Enterr10 and Dangal Play
e4m Staff Feb 25, 2026 7:59 AM
Akshay Kumar’s business framework is headed by Vedant Baali and Zenobia Kohla, who continue to drive strategy, growth and operations
Kainaz Karmakar, Sukesh Nayak and Harshad Rajadhyaksha, Chief Creative Officers, Ogilvy India, reflect on their long association with CVL Srinivas
e4m Staff Jan 24, 2026 8:54 AM
He will report to Rajesh Kaul, Chief Revenue Officer and Business Head, Sports and International, SPNI
e4m Staff Jan 16, 2026 11:37 AM
Recent events around Kartik Aaryan, Tara Sutaria and Akshaye Khanna highlight the workings of an informal, largely unregulated influencer-driven publicity ecosystem
Shalinee Mishra Jan 9, 2026 8:53 AM
Harshad Rajadhyaksha, Chief Creative Officer at Ogilvy India, shared a heartfelt note as the company began its working year 2026 by honouring advertising legend Piyush Pandey
According to industry estimates, content seeding and meme amplification now consume 10-15% of film marketing budgets, up from under 5% pre-2020
Soumya Gawri Dec 23, 2025 8:33 AM
Highgate Entertainment, LLC has licensed the format to Sony Pictures Networks India, with Frames Production Company producing the Indian edition
e4m Staff Dec 20, 2025 3:30 PM
After the news broke, celebrities and public figures took to social media to pay heartfelt tribute to Dharmendra, a star who touched generations
Vaishnavi Deshpande Nov 24, 2025 4:13 PM
The trio of Chief Creative Officers remember Piyush Pandey as what they meant to him in their lives and their careers
e4m Staff Nov 3, 2025 12:51 PM
Saksham Kohli has worked with agencies including Ogilvy, Publicis, FCB Ulka, and Cheil Worldwide
e4m Staff Oct 29, 2025 11:28 AM
In a world where AI can mimic anyone, the ad industry must balance innovation with integrity – redefining what’s fair, ethical, and original in brand storytelling
Soumya Gawri Oct 17, 2025 9:11 AM
Bihar’s 2025 election has shifted to the digital arena, where Bhojpuri stars and local influencers are driving political narratives through reels, memes, and viral campaigns
Shalinee Mishra Oct 15, 2025 9:32 AM
The industry has grown from ₹25,000 crore in 2000 to about ₹2.5 lakh crore today, Sanjay Jaju, Secretary, Union Ministry of Information and Broadcasting, said at the 25th edition of FICCI Frames
TVC will air across leading television channels, YouTube, OTT platforms, social media
e4m Staff Sep 26, 2025 6:20 PM
Akshay Tapase, EVP - Marketing, Communications & PR, AU Small Finance Bank, has won the award for his exceptional contributions as a CMO in the world of BFSI
e4m Staff Sep 25, 2025 10:58 AM
The campaign is developed in partnership with Ogilvy India and Wavemaker
e4m Staff Aug 9, 2025 12:32 PM
A look at Rakhi 2025 ads—blending emotion, creativity and cultural insight to showcase how brands captured the spirit of siblinghood with memorable storytelling
Soumya Gawri Aug 9, 2025 8:42 AM
As part of this festive collaboration, Kalyan Jewellers is also retailing its exclusive collection of silver rakhis on Instamart
Moving beyond nostalgic narratives, brands are challenging conventional roles and expanding cultural definitions to create more relevant and resonant campaigns for a new generation of consumers
Aryendra Khan Aug 8, 2025 9:26 AM
Conceptualised by Talented, the film explores the layered dynamic between siblings
Led by Ahsaas Channa, the multi-video campaign and WhatsApp activation captures the sibling bond and how Myntra is helping siblings find unique gifts this Rakhi
Prior to this appointment, Akshat Raizada served as Sr. Director – Agency Sales at JioStar