advertising-industry

Corporate tax cut gives digital advertising industry hopes of better times ahead

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Industry leaders say the reduction in corporate tax is expected to push in more liquidity in the market, which will lead to higher ad spends

Shikha Paliwal Sep 24, 2019 8:44 AM

Is copywriting on its way out?

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Creative Heads say in this digital age copywriting is about keywords and real-time content but human creativity still triumphs and one needs to adapt with the evolving media environment

Noel Dsouza Aug 1, 2019 8:37 AM

Our focus in 2019 is on Fuel Content, our content management agency: Rohit Ohri, FCB India

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Rohit Ohri, Group Chairman, CEO, FCB India, shared insights on FCB’s creative approach, capitalising on Delhi’s phenomenal growth and plans going forward

Noel Dsouza Jun 11, 2019 8:46 AM

IAA Announces Mentor-ship Programme for Women in Media, Marketing and Advertising

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Applications for the programme will be vetted by a core team of experts, after which 20 applicants will be selected for Phase 1 of the programme

exchange4media Staff Apr 25, 2018 2:50 PM