The report further stated that television ad volumes grew by 34% in the second half of 2020 compared to the first half

exchange4media Staff Mar 1, 2021 4:01 PM

Industry observers opine that the draft guidelines will create a balance between the three stakeholders - the brand, the influencer, and the influencer’s audience

Nafisa Shaheen Feb 25, 2021 9:13 AM

Airtel Ads allows brands of all sizes to curate consent-based and privacy-safe campaigns to a big pool of quality customers in India

exchange4media Staff Feb 24, 2021 12:51 PM

Net profit at Rs 31.6 cr registered a 201% growth compared to the same quarter last year

exchange4media Staff Jan 22, 2021 5:08 PM

e4m Conclave: Mark Read, CEO, WPP, shared that after being hit by Covid in March last year, the company started seeing growth in India from August-September

exchange4media Staff Jan 19, 2021 9:15 AM

Guest Column: But then again, writes Mithila Saraf, Business Head, Famous Innovations, no industry should have such few women leaders

Mithila Saraf Jan 12, 2021 8:32 AM

The ‘Respect Comes Naturally’ campaign celebrates the 'character, grit and determination of the brand'

exchange4media Staff Dec 6, 2020 4:00 PM

Pandemic puts on hold traditional pitches aiming at long-term strategic partnerships while digital pitches or those looking for immediate gains see an accelerated growth

Naziya Alvi Rahman Oct 6, 2020 9:00 AM

Industry experts say Q2 will be the decider - if it turns out to be dismal, revenue will be impacted by as much as 40%; if the market picks up, all will be well 

Neeta Nair Jun 17, 2020 8:42 AM

The company said that the move is a result of the series of lock-downs during the pandemic and their impact on client businesses

Misbaah Mansuri May 21, 2020 8:03 AM

Prime Minister Modi mentioned that details of the economic package will be given by Finance Minister Nirmala Sitharaman and has also assured that the benefit will cover all sections

exchange4media Staff May 13, 2020 2:52 PM

Leaders emphasize the importance of reflection, reframing and resilience to bring out the creative best in such challenging times

Misbaah Mansuri Apr 24, 2020 8:43 AM

In today's edition of our 'Beating All Odds' series, Anand Bhadkamkar, CEO of Dentsu Aegis Network India, speaks with Naziya Alvi Rahman, Editor of exchange4media

Naziya Alvi Rahman Apr 15, 2020 8:33 AM

In our 'Beating All Odds' series, Navin Khemka, CEO South Asia, MediaCom, speaks with Naziya Alvi Rahman, Editor of exchange4media

Naziya Alvi Rahman Apr 14, 2020 8:14 AM

Industry leaders say the reduction in corporate tax is expected to push in more liquidity in the market, which will lead to higher ad spends

Shikha Paliwal Sep 24, 2019 8:44 AM

Creative Heads say in this digital age copywriting is about keywords and real-time content but human creativity still triumphs and one needs to adapt with the evolving media environment

Noel Dsouza Aug 1, 2019 8:37 AM

Rohit Ohri, Group Chairman, CEO, FCB India, shared insights on FCB’s creative approach, capitalising on Delhi’s phenomenal growth and plans going forward

Noel Dsouza Jun 11, 2019 8:46 AM

Applications for the programme will be vetted by a core team of experts, after which 20 applicants will be selected for Phase 1 of the programme

exchange4media Staff Apr 25, 2018 2:50 PM