According to the report, the corporate/brand image category saw the highest surge in ad volumes with 3.5x growth

exchange4media Staff Aug 13, 2021 8:37 AM

In this new phase, the organisation aims to expand its offerings and services that will help advertisers balance creativity and responsibility

exchange4media Staff Aug 11, 2021 7:53 AM

The Premier League, the most popular football league that runs across two-thirds of the year, has established itself as a unique marketing platform for brands to reach premium audiences

Christina Moniz Jul 27, 2021 2:39 PM

From being a taboo topic to being at the centre of discussion in the pandemic era, mental health issues are being seen in a new light by the advertising world, said experts

Mansi Sharma Jul 8, 2021 8:47 AM

The grand finale of the Lions was abuzz with discussions on ageism in advertising & creative effectiveness

Misbaah Mansuri Jun 26, 2021 8:48 AM

Ashwini Deshpande, Co-Founder & Director, Elephant Design, walks us through their 32-year-long journey and shares reflections on the design space particularly in the light of the pandemic

Christina Moniz May 11, 2021 8:50 AM

Rob Bradley, SVP & Abhijeet Dhar, Director – Sales, CNN International Commercial, highlight how they as a consultant provide clients with insights and data to understand the mindset of consumers

Simran Sabherwal Apr 26, 2021 9:01 AM

News genre witnessed the highest growth of 25%, followed by GEC with 21% and movies with 23%

exchange4media Staff Apr 23, 2021 6:55 PM

The research was undertaken across three broad parameters/metrics - reach, vViewability, and recall

exchange4media Staff Mar 24, 2021 4:43 PM

As per data, ad space in print witnessed a double-digit share from Nov’20 onwards; after lockdown, Dec’20 had the highest share of ad insertions on Digital

exchange4media Staff Mar 24, 2021 12:35 PM

As per weekly data, Lizol continues to lead top ten brands list

exchange4media Staff Mar 19, 2021 8:51 AM

FMCG and e-comm categories grew by 36% and 21% YoY during this period

exchange4media Staff Mar 19, 2021 7:57 AM

Leading ladies from Indian adland shared that the biggest task for this generation of creators and marketers is to abolish gender roles

Misbaah Mansuri Mar 8, 2021 8:53 AM

The report further stated that television ad volumes grew by 34% in the second half of 2020 compared to the first half

exchange4media Staff Mar 1, 2021 4:01 PM

Industry observers opine that the draft guidelines will create a balance between the three stakeholders - the brand, the influencer, and the influencer’s audience

Nafisa Shaheen Feb 25, 2021 9:13 AM

Airtel Ads allows brands of all sizes to curate consent-based and privacy-safe campaigns to a big pool of quality customers in India

exchange4media Staff Feb 24, 2021 12:51 PM

Net profit at Rs 31.6 cr registered a 201% growth compared to the same quarter last year

exchange4media Staff Jan 22, 2021 5:08 PM

e4m Conclave: Mark Read, CEO, WPP, shared that after being hit by Covid in March last year, the company started seeing growth in India from August-September

exchange4media Staff Jan 19, 2021 9:15 AM

Guest Column: But then again, writes Mithila Saraf, Business Head, Famous Innovations, no industry should have such few women leaders

Mithila Saraf Jan 12, 2021 8:32 AM

The ‘Respect Comes Naturally’ campaign celebrates the 'character, grit and determination of the brand'

exchange4media Staff Dec 6, 2020 4:00 PM