advertising-industry
Lenovo?blur=25

The agencies will work with the company in overseeing media strategy, advertising operations & performance measurement

exchange4media Staff Apr 8, 2022 2:00 PM

Nitin Gupta?blur=25

Nitin Gupta, Xapads Media CEO, speaks on the changed habits of consumers and how the industry is moving more into digital avenues of advertising

Shantanu David Mar 24, 2022 8:39 AM

e4m TV First Panel?blur=25

At the fourth edition of e4m TV First on Thursday, a panel of industry experts discussed connected TV and outlined the challenges and opportunities for marketers

exchange4media Staff Feb 25, 2022 8:44 AM

R Balki?blur=25

Guest Column: Filmaker R. Balki remembers Gerson Da Cunha as a person who had dedicated his mind, body and soul to the issues of the world around him and was tirelessly fighting to solve them

R. Balki Jan 11, 2022 8:44 AM

Women Roles?blur=25

The ASCI & Futurebrands teamed for the GenderNext study to get an insight on the representation of women in ads with an objective to help brands & ad agencies shape gender narratives in a positive way

Kanchan Srivastava Oct 21, 2021 8:42 AM

TAM Adex?blur=25

According to the report, the corporate/brand image category saw the highest surge in ad volumes with 3.5x growth

exchange4media Staff Aug 13, 2021 8:37 AM

ASCI?blur=25

In this new phase, the organisation aims to expand its offerings and services that will help advertisers balance creativity and responsibility

exchange4media Staff Aug 11, 2021 7:53 AM

Premier League Star advert?blur=25

The Premier League, the most popular football league that runs across two-thirds of the year, has established itself as a unique marketing platform for brands to reach premium audiences

Christina Moniz Jul 27, 2021 2:39 PM

ads on Mental Health?blur=25

From being a taboo topic to being at the centre of discussion in the pandemic era, mental health issues are being seen in a new light by the advertising world, said experts

Mansi Sharma Jul 8, 2021 8:47 AM

Cannes Lions?blur=25

The grand finale of the Lions was abuzz with discussions on ageism in advertising & creative effectiveness

Misbaah Mansuri Jun 26, 2021 8:48 AM

Ashwini Deshpande?blur=25

Ashwini Deshpande, Co-Founder & Director, Elephant Design, walks us through their 32-year-long journey and shares reflections on the design space particularly in the light of the pandemic

Christina Moniz May 11, 2021 8:50 AM

Abhijeet Dhar - Rob Bradley?blur=25

Rob Bradley, SVP & Abhijeet Dhar, Director – Sales, CNN International Commercial, highlight how they as a consultant provide clients with insights and data to understand the mindset of consumers

Simran Sabherwal Apr 26, 2021 9:01 AM

BARC?blur=25

News genre witnessed the highest growth of 25%, followed by GEC with 21% and movies with 23%

exchange4media Staff Apr 23, 2021 6:55 PM

Whisper Media?blur=25

The research was undertaken across three broad parameters/metrics - reach, vViewability, and recall

exchange4media Staff Mar 24, 2021 4:43 PM

TV?blur=25

As per data, ad space in print witnessed a double-digit share from Nov’20 onwards; after lockdown, Dec’20 had the highest share of ad insertions on Digital

exchange4media Staff Mar 24, 2021 12:35 PM

BARC?blur=25

FMCG and e-comm categories grew by 36% and 21% YoY during this period

exchange4media Staff Mar 19, 2021 7:57 AM

four leading ladies from Indian adland?blur=25

Leading ladies from Indian adland shared that the biggest task for this generation of creators and marketers is to abolish gender roles

Misbaah Mansuri Mar 8, 2021 8:53 AM

BARC?blur=25

The report further stated that television ad volumes grew by 34% in the second half of 2020 compared to the first half

exchange4media Staff Mar 1, 2021 4:01 PM

Asci?blur=25

Industry observers opine that the draft guidelines will create a balance between the three stakeholders - the brand, the influencer, and the influencer’s audience

Nafisa Shaheen Feb 25, 2021 9:13 AM