advertising-industry
creative?blur=25

Industry experts say Q2 will be the decider - if it turns out to be dismal, revenue will be impacted by as much as 40%; if the market picks up, all will be well 

Neeta Nair Jun 17, 2020 8:42 AM

MullenLowe Lintas Group?blur=25

The company said that the move is a result of the series of lock-downs during the pandemic and their impact on client businesses

Misbaah Mansuri May 21, 2020 8:03 AM

Nirmala Sitharaman?blur=25

Prime Minister Modi mentioned that details of the economic package will be given by Finance Minister Nirmala Sitharaman and has also assured that the benefit will cover all sections

exchange4media Staff May 13, 2020 2:52 PM

Ads creative?blur=25

Leaders emphasize the importance of reflection, reframing and resilience to bring out the creative best in such challenging times

Misbaah Mansuri Apr 24, 2020 8:43 AM

Beating All Odds: Anand Bhadkamkar, CEO, Dentsu Aegis Network India?blur=25

In today's edition of our 'Beating All Odds' series, Anand Bhadkamkar, CEO of Dentsu Aegis Network India, speaks with Naziya Alvi Rahman, Editor of exchange4media

Naziya Alvi Rahman Apr 15, 2020 8:33 AM

Beating All Odds: Navin Khemka, CEO, MediaCom South Asia?blur=25

In our 'Beating All Odds' series, Navin Khemka, CEO South Asia, MediaCom, speaks with Naziya Alvi Rahman, Editor of exchange4media

Naziya Alvi Rahman Apr 14, 2020 8:14 AM

advertising?blur=25

Industry leaders say the reduction in corporate tax is expected to push in more liquidity in the market, which will lead to higher ad spends

Shikha Paliwal Sep 24, 2019 8:44 AM

Copywriting?blur=25

Creative Heads say in this digital age copywriting is about keywords and real-time content but human creativity still triumphs and one needs to adapt with the evolving media environment

Noel Dsouza Aug 1, 2019 8:37 AM

Rohit Ohri FCB India?blur=25

Rohit Ohri, Group Chairman, CEO, FCB India, shared insights on FCB’s creative approach, capitalising on Delhi’s phenomenal growth and plans going forward

Noel Dsouza Jun 11, 2019 8:46 AM

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Applications for the programme will be vetted by a core team of experts, after which 20 applicants will be selected for Phase 1 of the programme

exchange4media Staff Apr 25, 2018 2:50 PM