advertising-industry
The agencies will work with the company in overseeing media strategy, advertising operations & performance measurement
exchange4media Staff Apr 8, 2022 2:00 PM
Nitin Gupta, Xapads Media CEO, speaks on the changed habits of consumers and how the industry is moving more into digital avenues of advertising
Shantanu David Mar 24, 2022 8:39 AM
At the fourth edition of e4m TV First on Thursday, a panel of industry experts discussed connected TV and outlined the challenges and opportunities for marketers
exchange4media Staff Feb 25, 2022 8:44 AM
Guest Column: Filmaker R. Balki remembers Gerson Da Cunha as a person who had dedicated his mind, body and soul to the issues of the world around him and was tirelessly fighting to solve them
The ASCI & Futurebrands teamed for the GenderNext study to get an insight on the representation of women in ads with an objective to help brands & ad agencies shape gender narratives in a positive way
Kanchan Srivastava Oct 21, 2021 8:42 AM
According to the report, the corporate/brand image category saw the highest surge in ad volumes with 3.5x growth
exchange4media Staff Aug 13, 2021 8:37 AM
In this new phase, the organisation aims to expand its offerings and services that will help advertisers balance creativity and responsibility
exchange4media Staff Aug 11, 2021 7:53 AM
The Premier League, the most popular football league that runs across two-thirds of the year, has established itself as a unique marketing platform for brands to reach premium audiences
Christina Moniz Jul 27, 2021 2:39 PM
From being a taboo topic to being at the centre of discussion in the pandemic era, mental health issues are being seen in a new light by the advertising world, said experts
Mansi Sharma Jul 8, 2021 8:47 AM
The grand finale of the Lions was abuzz with discussions on ageism in advertising & creative effectiveness
Misbaah Mansuri Jun 26, 2021 8:48 AM
Ashwini Deshpande, Co-Founder & Director, Elephant Design, walks us through their 32-year-long journey and shares reflections on the design space particularly in the light of the pandemic
Christina Moniz May 11, 2021 8:50 AM
Rob Bradley, SVP & Abhijeet Dhar, Director – Sales, CNN International Commercial, highlight how they as a consultant provide clients with insights and data to understand the mindset of consumers
Simran Sabherwal Apr 26, 2021 9:01 AM
News genre witnessed the highest growth of 25%, followed by GEC with 21% and movies with 23%
exchange4media Staff Apr 23, 2021 6:55 PM
The research was undertaken across three broad parameters/metrics - reach, vViewability, and recall
exchange4media Staff Mar 24, 2021 4:43 PM
As per data, ad space in print witnessed a double-digit share from Nov’20 onwards; after lockdown, Dec’20 had the highest share of ad insertions on Digital
exchange4media Staff Mar 24, 2021 12:35 PM
As per weekly data, Lizol continues to lead top ten brands list
exchange4media Staff Mar 19, 2021 8:51 AM
FMCG and e-comm categories grew by 36% and 21% YoY during this period
exchange4media Staff Mar 19, 2021 7:57 AM
Leading ladies from Indian adland shared that the biggest task for this generation of creators and marketers is to abolish gender roles
Misbaah Mansuri Mar 8, 2021 8:53 AM
The report further stated that television ad volumes grew by 34% in the second half of 2020 compared to the first half
exchange4media Staff Mar 1, 2021 4:01 PM
Industry observers opine that the draft guidelines will create a balance between the three stakeholders - the brand, the influencer, and the influencer’s audience
Nafisa Shaheen Feb 25, 2021 9:13 AM
