advertising-industry
Navigating India's TV Ratings: New Rules vs. Investment Challenges?blur=25

The investment question is becoming more difficult because the television market itself faces structural pressure

Imran Fazal Aug 27, 2026 9:25 AM

Shantomoy Ray?blur=25

Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, explores why consumers are tuning out traditional advertising and why relevance, genuine engagement matter more than ever

Shantomoy Ray Aug 27, 2026 8:49 AM

Rajkumar Remalli?blur=25

Rajkumar Remalli’s birthday today marks a personal milestone and offers a chance to look back at a professional journey shaped alongside India’s evolving media and advertising landscape

e4m Staff Aug 26, 2026 8:24 AM

Kunal Sharma Appointed Vice President at BBDO Group India?blur=25

Prior to this, Kunal Sharma was with Cheil India as General Manager

e4m Desk Aug 24, 2026 2:24 PM

Industry Urges MIB to Restart BARC Ratings Before Festive Season?blur=25

Following Thursday's high-level govt meeting on the prolonged ratings impasse, the industry is yet to receive any fresh direction from the ministry

Imran Fazal Aug 21, 2026 9:10 AM

Is creative excellence losing its currency??blur=25

As pitches expand to test AI, data and business transformation chops, agency leaders weigh in on whether the big idea can still win the day

Aryendra Khan Aug 18, 2026 8:33 AM

Dentsu Creative, Shoubhik Roy?blur=25

Roy was earlier serving as Group Creative Director - Copy at Dentsu Creative Isobar

e4m Staff Aug 17, 2026 3:22 PM

Ashim Chakraborty Joins Signpost India as Associate Vice President?blur=25

Before joining Signpost India, he spent nearly two decades with The Times Group

e4m Staff Aug 17, 2026 10:32 AM

Publicis London Welcomes David Anderson and Ian Brassett as Creative Directors?blur=25

Their appointment comes as Publicis London continues to build its creative capabilities and pursue bigger, more impactful work

e4m Desk Aug 13, 2026 1:51 PM

WPP?blur=25

The London-listed advertising group saw its stock surge as much as 29% on the day it reported first-half earnings on August 6, marking one of its strongest single-day gains in decades

e4m Staff Aug 12, 2026 4:36 PM

Advertising Agencies Embrace Rebranding in the AI Era?blur=25

As AI transforms the advertising landscape, agencies like TBWA are rebranding to signal their evolution and commitment to innovative solutions for clients.

e4m Staff Aug 8, 2026 9:37 AM

Truecaller Pulse?blur=25

A new category of consumer intelligence that turns real-time declared choice into activation-ready audiences, at a scale few platforms can match

e4m Staff Aug 6, 2026 2:58 PM

Kanika Resigns from Cheil X After Brief Leadership Tenure?blur=25

Her departure comes just months after Cheil X announced an internal leadership reshuffle that elevated her from the role of VP to Head of its Delhi operations

e4m Staff Aug 6, 2026 2:37 PM

How Quick Commerce is Transforming Festive Advertising in India?blur=25

As quick commerce platforms squeeze festive shopping into minutes, agencies are redrawing creative, media and production plans for instant buyers

Aryendra Khan Aug 6, 2026 9:34 AM

Bolloré and Balsara Families' Advertising Deal Faces Uncertainty?blur=25

Industry insiders say the transaction has repeatedly missed internal timelines but there are positive signals of the deal between Havas and Madison likely to finalised by September

Imran Fazal Aug 4, 2026 9:39 AM

Enhancing the AAAI Lifetime Achievement Award for Future Generations?blur=25

Dr Annurag Batra shares his suggestions that could make the award even more credible, transparent and meaningful in the years to come

Dr Annurag Batra Aug 4, 2026 8:55 AM

Pankaj Nagpal Appointed SVP of Programmatic Practice at WPP Media?blur=25

He previously served as Head of Digital Business Operations at Mindshare India

e4m Staff Aug 4, 2026 8:35 AM

Tanya Goyal?blur=25

Tanya Goyal explains why she chose to recuse herself from the selection committee before deliberations began, alleges systemic governance failures within the association

e4m Staff Aug 3, 2026 2:20 PM

Prashant Shetty Resigns as EVP of Ad Sales at JioStar?blur=25

Shetty was associated with the broadcaster for nearly seven years

e4m Staff Aug 3, 2026 12:00 PM

Evolving Skills for Creative Agencies in 2026: What Matters Now?blur=25

As AI rewrites what execution means, Indian creative agencies are looking past the book for talent that is fluent in data, technology and business

Aryendra Khan Aug 3, 2026 9:19 AM

Transparency, not speculation, should define Lifetime Achievement Awards?blur=25

The recent debate surrounding the Advertising Agencies Association of India's (AAAI) Lifetime Achievement Award has highlighted an important issue that goes well beyond any individual nominee

Dr Annurag Batra Aug 1, 2026 1:33 PM

Sunil Gupta?blur=25

Celebrating an advertising veteran who documented an industry while quietly shaping it

e4m Staff Jul 31, 2026 3:14 PM

Industry bodies need fresh air, not closed doors?blur=25

Associations should encourage the best talent from across the industry rather than allowing leadership to rotate within a familiar circle

Dr Annurag Batra Jul 31, 2026 2:55 PM

Advertising Agencies Association of India?blur=25

Advertising body accused of spreading ‘false and malicious’ allegations; legal notice seeks public apology, explanation and withdrawal of statements

Imran Fazal Jul 31, 2026 1:30 PM

AAAI Award Controversy Highlights Need for Stronger Governance?blur=25

A deep dive into - how did AAAI Lifetime Award process reach a stage where it has become a matter of public disagreement?

Dr Annurag Batra Jul 31, 2026 1:27 PM

Delhi HC Adds TLG India to CCI's Advertising Cartel Investigation?blur=25

With the identity issue now addressed, the CCI's Director General is expected to continue the investigation with TLG India formally included as an entity under investigation

Imran Fazal Jul 31, 2026 12:49 PM

AAAI Launches Board Elections Amid Governance Controversy?blur=25

According to the election papers circulated among members, the new governing board will comprise 23 elected members, including one President

Imran Fazal Jul 31, 2026 10:40 AM

Publicis CEO Challenges Ad Agencies on AI and Talent Management?blur=25

Arthur Sadoun recently said clients want partners investing in talent—not just trimming costs. As AI reshapes advertising, ad majors seek to balance technology bets with sweeping restructurings

Kanchan Srivastava Jul 31, 2026 8:58 AM

Shashi Sinha Reflects on His Journey and Future After Omnicom?blur=25

In a candid conversation with BW Marketing World, Shashi Sinha opens up about leaving Omnicom, the IPG integration, the future of the agency business and the ideas shaping his next chapter

Noor Fathima Warsia Jul 30, 2026 1:50 PM

Publicis Challenges CCI in Delhi HC Over Advertising Cartel Probe?blur=25

e4m had first reported in March that Publicis Groupe was preparing to challenge the high court's earlier order

Imran Fazal Jul 30, 2026 8:05 AM

AAAI Lifetime Achievement Awardee?blur=25

The nomination form is sent to all members of AAAI seeking nomination after providing for a few weeks’ time to nominate

e4m Staff Jul 29, 2026 3:20 PM

AAAI Engages Independent Auditor Amid Lifetime Achievement Award Controversy?blur=25

The move comes days after e4m reported scrutiny over the award process following Tanya Goyal's recusal from the selection committee

e4m Staff Jul 29, 2026 3:16 PM

Bipin Pandit?blur=25

Bipin Pandit has spent nearly three decades shaping Mumbai's advertising and events ecosystem while wearing multiple hats with remarkable consistency

e4m Staff Jul 29, 2026 2:35 PM

Shashi Sinha's Impact on Indian Advertising Recognized by Josy Paul?blur=25

Josy Paul, Chairman, BBDO India, shares his thoughts on Shashi Sinha’s exit from Omnicom Group

e4m Staff Jul 29, 2026 9:59 AM

Sandeep Mehrotra Highlights Shashi Sinha's Lasting Impact on Industry?blur=25

Sandeep Mehrotra, COO, Zee Entertainment Enterprises Ltd., says Shashi Sinha's legacy will not just be measured by the businesses he built, but by the countless leaders he shaped

e4m Staff Jul 28, 2026 3:35 PM

Lyndsey Corona Exits as Ogilvy US CEO After Brief Tenure?blur=25

Global CEO Laurent Ezekiel to step in as interim chief as the agency opts against naming a permanent successor for now

e4m Staff Jul 28, 2026 8:24 AM

AAAI's Lifetime Achievement Award: The Need for Transparency?blur=25

The industry is discussing not the achievements of the AAAI recipient, but the process behind the selection; the conversation has shifted from celebration to scrutiny

Ruhail Amin Jul 27, 2026 1:18 PM

IAA Hall of Fame Under Fire for Neeraj Roy's Possible Induction?blur=25

Industry executives specifically questioned whether Roy's primary body of work represents advertising leadership

e4m Staff Jul 27, 2026 12:28 PM

AAAI's Lifetime Achievement Award Faces Governance Challenges Amid CCI Scrutiny?blur=25

Advertising executive Tanya Goyal has informed AAAI that she was withdrawing from the committee proceedings as the selection methodology did not meet basic standards of corporate governance

e4m Staff Jul 27, 2026 11:34 AM

Saket Sinha Unveils Kyntraa: A New Growth Intelligence Platform?blur=25

Kyntraa has been built to provide AI-enabled strategies to businesses

e4m Desk Jul 23, 2026 7:47 PM

Are Agencies Shifting from Campaigns to Business Solutions??blur=25

As agencies stack up AI, commerce and consulting mandates, the industry is asking whether the campaign brief has quietly become a business one

Aryendra Khan Jul 23, 2026 9:20 AM

INS Implements 15% Advertising Surcharge for Member Publications?blur=25

The move comes after INS members expressed concern over the steep increase in the cost of both indigenous and imported newsprint, along with rising operational expenses

e4m Staff Jul 22, 2026 1:12 PM

How AI is Revolutionizing Advertising in India?blur=25

Guest Column: In this 2-part series, Renuka Naj and R Chandra Mouli take stock of where the Indian advertising industry stands in terms of the use of AI in the sector

Renuka Naj & R. Chandra Mouli Jul 21, 2026 11:59 AM

Celebrating the Legacy of Jean Durante in Indian Advertising?blur=25

S (SG) Ghosh, Founder and Managing Director, Celsius100 Communication, pays his tribute to advertising icon Jean Durante

S Ghosh Jul 18, 2026 4:46 PM

Kristi Argyilan Joins The Trade Desk as Chief Commercial Officer?blur=25

Argyilan, who most recently served as Global Head of Advertising at Uber, will join The Trade Desk on July 27

e4m Staff Jul 16, 2026 12:32 PM