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If publishers impose the surcharge, some advertisers may accept it because they value the credibility and influence that newspapers continue to enjoy; others may negotiate harder
e4m Staff Jul 24, 2026 12:12 PM
The decision removes the interim roadblock that had kept the provision in abeyance since May 22 and marks a significant victory for the Centre and BARC
Imran Fazal Jul 24, 2026 11:35 AM
Guest Column: Ajay Kulkarni, Director-Growth Barcode Entertainment, writes that the creator economy needs a new language to define creators by their influence, not just their follower count
Ajay Kulkarni Jul 24, 2026 9:36 AM
According to the advertisers' body, a calibrated increase would improve broadcasters' revenue prospects without materially affecting the consumer viewing experience
Imran Fazal Jul 24, 2026 9:23 AM
As streaming platforms use artificial intelligence to describe, classify and recommend entertainment, inaccurate metadata may be creating a new blind spot for connected television advertisers
Shantanu David Jul 24, 2026 9:15 AM
As publishers seek a 15% advertising surcharge to offset rising costs, marketers ask whether the print industry can justify premium pricing without a credible, industry-wide readership currency
Kanchan Srivastava Jul 24, 2026 8:47 AM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, on the BCCI raising the reserve price for title sponsorship rights and why brands keep investing hundreds of crores in cricket
Ganapathy Viswanathan Jul 24, 2026 8:13 AM
The company also reaffirmed its FY26 outlook, maintaining its expectation of organic net revenue growth in the range of 2.0 per cent to 3.0 per cent
e4m Staff Jul 24, 2026 8:09 AM
Dabi will lead teams across engineering, analytics, AI and UI/UX, driving technology-led innovation across the agency
e4m Staff Jul 23, 2026 4:59 PM
Pabon brings 30 years of experience across AdTech, performance marketing, programmatic advertising and digital operations
e4m Staff Jul 23, 2026 2:25 PM
He will lead sponsorship sales across Rusk’s IP slate and help scale Alright TV! as a brand and OTT platform
e4m Staff Jul 23, 2026 12:12 PM
As agencies stack up AI, commerce and consulting mandates, the industry is asking whether the campaign brief has quietly become a business one
Aryendra Khan Jul 23, 2026 9:20 AM
Ad rates are traditionally determined by readership, circulation, market leadership, inventory and advertiser demand. Ad executives question whether a common 15% surcharge can work across publishers
Kanchan Srivastava Jul 23, 2026 8:26 AM
According to reports, the company has selected JPMorgan Chase, Jefferies, Kotak Mahindra Capital and Axis Capital to lead the offering
e4m Staff Jul 22, 2026 5:45 PM
Blinkit remained the biggest revenue driver as revenue surged 182% year-on-year, while higher investments and operating costs weighed on sequential profitability
e4m Staff Jul 22, 2026 4:42 PM
The move comes after INS members expressed concern over the steep increase in the cost of both indigenous and imported newsprint, along with rising operational expenses
e4m Staff Jul 22, 2026 1:12 PM
Revenue grew 25% to Rs 6,378 crore, driven by volume growth, rural demand, exports and sustained momentum in quick commerce
e4m Staff Jul 22, 2026 12:40 PM
The move is part of the advertising giant's post-IPG integration strategy as it streamlines agency brands and sharpens media capabilities
Kanchan Srivastava Jul 22, 2026 9:03 AM
In the absence of binding legislation, ad agencies are increasingly adopting self-regulation
Imran Fazal Jul 22, 2026 8:59 AM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, shares every form of advertising has carried an element of waste
Ganapathy Viswanathan Jul 22, 2026 7:58 AM
As per reports, Australia’s Network Ten is in talks to transfer production of its news bulletins to a rival television network
e4m Staff Jul 21, 2026 3:33 PM
Guest Column: In this 2-part series, Renuka Naj and R Chandra Mouli take stock of where the Indian advertising industry stands in terms of the use of AI in the sector
Renuka Naj & R. Chandra Mouli Jul 21, 2026 11:59 AM
Prior to WPP, Shekhar Sharma held leadership positions at The Times of India and India Today
e4m Staff Jul 21, 2026 10:24 AM
Industry experts say suspension of weekly television ratings disrupts commissioning, scheduling and content decisions, forcing broadcasters to depend on experience rather than data
Imran Fazal Jul 21, 2026 9:33 AM
Creators are becoming important not just for speaking regional languages, but for understanding their nuances, cultural context and the way people naturally communicate
Shalinee Mishra Jul 21, 2026 9:13 AM
From CarryMinati to gaming streamers, creators command loyalty that legacy campaigns rarely earn. Industry voices explain what brands still get wrong
Aryendra Khan Jul 21, 2026 9:07 AM
Marketers say the next phase of retail media growth will be defined not by shopper data alone, but by how quickly platforms turn that data into actionable insights
Kanchan Srivastava Jul 21, 2026 8:28 AM
Khandekar has been appointed as Director - Entertainment Pricing, Planning, Supply and Ad products, Digital
e4m Staff Jul 21, 2026 8:03 AM
Faisal Siddiqui has over 23 years of experience in television advertising sales and media management
e4m Staff Jul 20, 2026 4:04 PM
Murthy brings over three decades of experience across media, advertising, content and digital businesses
e4m Staff Jul 20, 2026 11:33 AM
Retail media has become a core performance channel, particularly for FMCG, beauty, electronics and brands reliant on quick commerce
Shantanu David Jul 20, 2026 9:16 AM
As install costs remain among the world's lowest, Indian gaming apps are drawing greater interest from brands and advertisers
Anuja Jain Jul 20, 2026 9:03 AM
Multiple industry sources told e4m that the company has invited several of the country's top advertising and media agencies to compete for the consolidated business
Imran Fazal Jul 20, 2026 8:39 AM
S (SG) Ghosh, Founder and Managing Director, Celsius100 Communication, pays his tribute to advertising icon Jean Durante
From endorsing luxury names like Rolex, Bvlgari and Bentley to building businesses & producing content, Priyanka Chopra Jonas’ brand journey is an example of building celebrity value over time
Shalinee Mishra Jul 18, 2026 9:42 AM
From Kareena's Countryman debut to Messi's next chapter with MLS — here are the campaigns that defined the week in advertising
Aryendra Khan Jul 18, 2026 9:30 AM
From Louis Vuitton’s FIFA trunk to Heinz’s Penalty Packets, FIFA 2026 is now a $10-billion creative arena
Aryendra Khan Jul 18, 2026 8:49 AM
Fay Denis du Peage, Senior Vice President, Media APAC at Monks, says retail media and LLMs represent the next major opportunities, with Monks focused on helping brands operate in real time
Simran Sabherwal Jul 17, 2026 1:24 PM
The revised edition features a new introduction and an additional chapter that examines the transformative decade between 2015 and 2025
e4m Staff Jul 17, 2026 12:13 PM
Netflix has posted operating income of $4.2 billion, up 11% from a year earlier
e4m Desk Jul 17, 2026 11:53 AM
For an industry that has spent years pitching brands on esports sponsorships, tournament co-branding and competitive streamer endorsements, this diversification carries an obvious commercial subtext
Aryendra Khan Jul 17, 2026 9:11 AM
Among the proposals being discussed are differentiated advertising norms for different channel genres, revised thresholds or a more flexible framework
Imran Fazal Jul 17, 2026 8:25 AM
Brands can opt for shoppable formats integrated in the shows or sponsor premium content, Prime Video has said
e4m Staff Jul 16, 2026 5:49 PM
Google has been fined approximately $854,250; the tech giant has argued that it was protected by EU regulations that exempt online platforms from liability for content uploaded by third parties
Dr Annurag Batra on why India needs one measurement currency, why India's marketers should be the principal custodians of audience measurement, and more
Annurag Batra Jul 16, 2026 4:16 PM
The company attributed the improved outlook to sustained business momentum, strong regional performance and continued client demand across its global operations
e4m Staff Jul 16, 2026 1:11 PM
Argyilan, who most recently served as Global Head of Advertising at Uber, will join The Trade Desk on July 27
e4m Staff Jul 16, 2026 12:32 PM
The global advertising network streamlines operations, doubles down on AI and seeks to improve profitability amid a slowing ad market
e4m Staff Jul 16, 2026 11:56 AM