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At the fourth edition of the conference, the panellists will share key insights on the topic 'AI-Powered Live CTV & Programmatic: Where Scale, Precision & Predictive Growth Converge'
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, explores how manipulative algorithms are reshaping marketing ethics by influencing consumer attention and decision making
Shantomoy Ray Jun 9, 2026 12:52 PM
Under this mandate, AGL will lead digital media strategy, media planning & buying, social media, influencer engagement, and insight-led digital solutions
e4m Staff Jun 9, 2026 12:38 PM
As ChatGPT ads expand beyond US, it emerges as a new ad layer around conversational intent. Once it reaches India, the impact could be felt across search, ecommerce, publishers & performance marketing
Kanchan Srivastava Jun 9, 2026 9:14 AM
Pernod Ricard India’s creative responsibilities are currently shared between Ogilvy and FCB India (now part of Omnicom Advertising India)
Imran Fazal Jun 9, 2026 9:10 AM
Influencer marketing in India is shifting from reach-driven growth to a credibility test, as brands face tighter scrutiny, rising compliance issues and growing pressure on transparency
Shalinee Mishra Jun 9, 2026 8:59 AM
As attitudes toward self-care become more mainstream and personal expression gains importance, young men are emerging as a key growth audience for FMCG and lifestyle brands
Sunidhi Vijay Jun 9, 2026 8:58 AM
As AI becomes a fixture of the creative process, Cannes Lions 2026 is shaping up to be a test of something far harder to engineer: human truth, say industry heads
Aryendra Khan Jun 9, 2026 8:35 AM
At the Pitch CMO Summit 2026, marketers from across industries debated the formats, tools, and fundamentals shaping brand building today
Pernod Ricard India's marketing spends stood at nearly Rs 864 crore in FY25
Imran Fazal Jun 8, 2026 1:37 PM
WPP's latest move looks less like an internal reshuffle and more like a response to where the market is heading, decodes Dr. Annurag Batra, Chairman & Editor-in-Chief, e4m
Dr Annurag Batra Jun 8, 2026 1:07 PM
According to the company's 2025 Annual Review, Nestlé has raised advertising and marketing expenditure by nearly 9% of sales
e4m Staff Jun 8, 2026 12:20 PM
Arshan Saha brings over 17 years of experience in the advertising industry
e4m Staff Jun 8, 2026 10:01 AM
Brands, technology platforms are increasingly using AI for behavioural prediction, automated decision-making, functions where the Court has stressed the need for human oversight and accountability
Anuja Jain Jun 8, 2026 9:12 AM
If the ruling results in tighter restrictions, brands may have to invest in creating instead of relying on paid search to intercept demand created by competitors
Shantanu David Jun 8, 2026 8:45 AM
With insurance, mattresses, appliances and finance brands embracing creator-led, entertainment-first marketing, experts say brand personality now drives visibility, engagement and cultural relevance
Sunidhi Vijay Jun 8, 2026 8:32 AM
The creative mandate will be jointly led by Anuraag Khandelwal and Mayur Varma as Joint Chief Creative Officers, while Rohitash Srivastava will be Chief Strategy Officer
Imran Fazal Jun 6, 2026 3:35 PM
Guest Column: Communication Consultant Ganapathy Viswanathan writes how the Air India building at Mumbai’s Nariman Point has been for generations a reference point in everyday conversations
Ganapathy Viswanathan Jun 6, 2026 11:55 AM
From Nike's genre-defying 'RIP the Script' to Coors' one-trick chant, here's how the biggest FIFA World Cup 2026 campaigns stack up
Aryendra Khan Jun 6, 2026 9:43 AM
As part of the new reporting structure, the leadership teams of the consolidated agencies will report into Rajesh VR, Group CEO of Ogilvy India
Imran Fazal Jun 6, 2026 9:18 AM
Guest Column: Communication Consultant Ganapathy Viswanathan writes that FIFA World Cup offers advertisers a rare blend of global relevance, emotional storytelling and highly engaged audiences
Ganapathy Viswanathan Jun 5, 2026 6:35 PM
In 2002, Pepsi and Roberto Carlos staged a World Cup ad so cleverly cultural that it still lives rent-free in advertising memory
Aryendra Khan Jun 5, 2026 8:58 AM
Neha Jolly Sawhney, Head of Ad Revenue, and Yagnesh Ravi, Lead Ad Solutions at Snap Inc., discuss Snapchat’s growing adoption among advertisers in India
Sunidhi Vijay Jun 5, 2026 8:57 AM
As per reports, the pitch is likely to see WPP's Open X and Publicis Groupe compete in most international markets, except North America, Japan and Korea
Guest Column: Communication Consultant Ganapathy Viswanathan writes on how Cheil has spent years within the Samsung ecosystem & understands the brand’s processes, product hierarchy & priorities
Ganapathy Viswanathan Jun 4, 2026 10:02 AM
As CEO of OMD India and a Cannes Lions 2026 Media juror, Anisha Iyer believes the strongest media ideas are deceptively simple, and that complexity is often mistaken for craft
Aryendra Khan Jun 4, 2026 9:08 AM
After years of monetising attention, digital platforms are now cashing in on access, convenience, status and functionality by way of subscriptions
Shantanu David Jun 4, 2026 9:06 AM
Ambuj Deo Singh, Vice President, Digital Acceleration Office, Coca-Cola India & Southwest Asia, says the brand’s growth is being powered by expanding penetration while accelerating premiumisation
Sunidhi Vijay Jun 4, 2026 9:03 AM
The Rs 300-crore mandate expansion is not simply an account win for Cheil—it's a test case for how traditional and digital media can be genuinely unified in the age of AI-driven marketing
Imran Fazal Jun 4, 2026 8:49 AM
The report found considerable overlap between advertisers using broadcast television and connected television
The festival of football will kick-off on 11th June 2026 with exclusive action across Unite8 Sports channels & Zee 5
Ganapathy Viswanathan, Independent Communication Consultant & Author, writes that FIFA WC gives Zee a powerful platform to deepen audience engagement & attract premium advertisers
Ganapathy Viswanathan Jun 3, 2026 3:22 PM
The Gratitude Meet served as a platform to acknowledge the contribution of agency partners to Sakal Media Group’s success
The directive, communicated by BARC to its subscribers on Monday, comes less than a month of an earlier order issued in May
Imran Fazal Jun 3, 2026 1:19 PM
In May last year, Sambit had taken on dual responsibilities as the Business leader and Creative Head of the Bangalore office
e4m Staff Jun 3, 2026 12:46 PM
The provisions are understood to be linked largely to the International Cricket Council media rights package acquired for approx $3 billion for the 2023–27 cycle
One agency, 19 years, a PR Grand Prix, and now a seat on the Cannes jury. Rakesh Menon of Ulka says the category has never been more rigorous, or more necessary
Aryendra Khan Jun 3, 2026 8:54 AM
The verdict is expected to accelerate efforts by broadcasters to charge higher rates from advertisers rather than increase inventory
Imran Fazal Jun 3, 2026 8:32 AM
Javier Campopiano will report to Agathe Bousquet and Marco Venturelli, global co-CEOs of Leo Constellation
On ShareChat and Moj, microdramas generate over 500 million daily episodic views, with audiences following storylines across multiple episodes
NATIVE CONTENT Jun 2, 2026 12:59 PM
As Gurbaksh Singh joins the Digital Craft jury at Cannes Lions 2026, the Dentsu Creative CCO & CIO calls out a category in danger of confusing polish with purpose
Aryendra Khan Jun 2, 2026 8:53 AM
Brands say consumers today begin their journeys online, consuming reviews, creator content, explainers and product demonstrations before taking offline actions such as visiting dealerships
Sunidhi Vijay Jun 2, 2026 8:51 AM
TAM AdEx’s Feb-April 2026 data shows one clear winner: digital. While TV, radio & print remained restrained or volatile, digital advertising stayed sharply above the average-month benchmark
Kanchan Srivastava Jun 2, 2026 8:33 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, reflects on how this honour celebrates a visionary who reshaped Indian advtg through empathy & cinematic brilliance
Ganapathy Viswanathan Jun 2, 2026 8:30 AM
Competitor keyword bidding generated an estimated $50 billion a year for Search platforms globally. India's courts have now decided that it was never theirs to sell
Anuja Jain Jun 1, 2026 4:55 PM
Kedar Ravangave, Head of Marketing, Kotak Mahindra Bank, will share insights on the topic 'The Algorithm Owns the Screen: How AI is Rewriting the Rules of Television and Streaming'
Prior to this, Madhurima Kumar was with Razorpay as Business Head, Ad Platform and Offers
While revenue from operations rose 21% YoY to Rs 184.89 crore in FY26, total income increased 22% to Rs nearly 189 crore