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The change was not publicly announced. Doug Wyatt, Senior Director for Americas Media at Adobe, confirmed the notification to media outlets
e4m Staff Sep 12, 2026 4:32 PM
India’s festive markets are increasingly being shaped by regional cultures, with local creators helping brands build cultural relevance, consumer trust and drive discovery and sales
Shalinee Mishra Sep 12, 2026 8:45 AM
From Shah Rukh Khan and Sachin Tendulkar to AI, folklore, father-son banter, and festive storytelling, here are the campaigns that caught our attention this week
Aryendra Khan Sep 12, 2026 8:12 AM
He previously served as Programmatic Manager at New Zealand Media & Entertainment
e4m Staff Sep 11, 2026 4:40 PM
Gupte’s journey serves as a reminder that enduring leadership is built through curiosity, adaptability and the willingness to embrace new challenges
e4m Staff Sep 11, 2026 4:26 PM
At e4m D2C Summit, Pratham Hegde, Founder, Truelift, spoke in a session titled ‘Think Incremental! Optimizing Ad Spend for Demand Creation Vs Demand Capture’
e4m Staff Sep 11, 2026 9:08 AM
However, Publicis Groupe will not handle the account for Japan, which is under Dentsu
e4m Staff Sep 10, 2026 6:16 PM
Vipul Kumar brings more than 20 years of experience in business development and sales
e4m Staff Sep 10, 2026 4:30 PM
As per reports, the judge said that 'comparative advertising can place a rival’s product in an unfavourable light, but crosses the legal line'
Netflix India’s VP, Content, spoke on the platform’s shift from a premium-first perception to ‘Netflix for all’, microdramas, why it continues to explore cricket properties in India to invest and more
Kanchan Srivastava Sep 10, 2026 9:29 AM
Dr. Annurag Batra writes that advertising’s shift to Mumbai and Bengaluru risks weakening India’s regional creative diversity
Annurag Batra Sep 10, 2026 9:27 AM
One investigation does not make an industry-wide case. But it raises a larger question: as advertising becomes more complex, will the business behind the business face greater scrutiny?
Dr Annurag Batra Sep 10, 2026 9:23 AM
Prior to this, Gupta served as Brand Services Director at MullenLowe Lintas Group
The complaint also covered Google’s advertising policies and payment warnings displayed to users attempting to make payments to WinZo through Google Pay
e4m Staff Sep 9, 2026 11:34 AM
Ajit Mohan’s career arc maps the country’s own journey from linear TV to streaming to social and performance advertising
e4m Staff Sep 9, 2026 10:25 AM
Talent, culture and business are spreading beyond Mumbai. Agencies are now asking if the metro-first structure that built Indian advertising can hold
Aryendra Khan Sep 9, 2026 9:25 AM
Publicis's new global media mandate with PepsiCo is prompting a fresh look at its existing U.S. and Canada arrangement with rival Coca-Cola
As audiences fragment across platforms, experts weigh in on why iconic celebrities remain valuable
Sandhi Sarun Sep 9, 2026 9:16 AM
Apple establishes the story; media, creators, analysts, fans and sceptics then tear it apart, extend it and keep it alive
Shantanu David Sep 9, 2026 8:50 AM
As Akshay Kumar turns 59, his three-decade advertising journey shows how a celebrity can continually reinvent his brand persona
The former Google executive has led Snap’s EMEA business for nearly four years
Guest Column: Ganapathy Viswanathan, Independent Comm. Consultant & Author, writes about how customer centricity and culture build lasting trust
Ganapathy Viswanathan Sep 8, 2026 6:24 PM
Gupta joins the adtech company after a three-year stint at venture capital firm RTP Global
The investigation is understood to involve examining alleged off-balance sheet and financial transactions, along with government and political-led advertising campaigns
Imran Fazal Sep 8, 2026 1:25 PM
The campaign has been planned and executed by Vertoz, which holds exclusive advertising rights across the selected Aqua Line station inventory
Cannes LIONS has published its Creativity Report 2026, identifying trends behind this year's award-winning works, from fair value exchanges to radical transparency
e4m Staff Sep 8, 2026 11:49 AM
As OTT platforms compete for attention, OOH is emerging as more than a media buy, with launches designed to travel from the street to social
Sandhi Sarun Sep 8, 2026 9:36 AM
As ChatGPT ads go live in India, marketers are drawing a hard line between paid placement and earned AI recommendation, and racing to earn it
Aryendra Khan Sep 8, 2026 8:46 AM
Non-print revenue at newspaper groups has grown rapidly post-Covid and now accounts for around 25–30% of overall revenue, with events, digital subscriptions and OOH emerging as key growth levers
Kanchan Srivastava Sep 8, 2026 8:15 AM
Guest Column: Ganapathy Viswanathan, Independent Comm. Consultant & Author, explores why regional festivals are becoming powerful mktg moments for brands seeking cultural relevance & consumer connect
Ganapathy Viswanathan Sep 8, 2026 8:13 AM
Prior to this, Ankit Tandon was with Affinity Global as Director, Advertiser Sales
The Amar Ujala Managing Director moves up from his role as Vice President of INS
HUL MD and CEO Priya Nair was responding to a query at HUL’s Capital Markets Day
In his new role, Mayuresh will partner with Kartik Smetacek, Chief Creative Officer, Saatchi & Saatchi India
e4m Staff Sep 7, 2026 11:29 AM
Brands are looking beyond Diwali, treating Onam, Ganesh Chaturthi, Durga Puja and Navratri as distinct cultural and consumption moments for festive creator campaigns
Shalinee Mishra Sep 7, 2026 9:37 AM
Dentsu’s tax probe could have implications beyond one agency, as scrutiny of royalty payments, IP & cross-border charges raises prospect of a wider examination across advertising networks
Imran Fazal Sep 7, 2026 9:26 AM
US military is disabling mobile advertising IDs after reports that commercial location data was used to track personnel in the Middle East; exposes how ad targeting infra can be a surveillance tool
Shantanu David Sep 7, 2026 8:58 AM
From big brand transformations and celebrity-led campaigns to nostalgia, humour, purpose and culture, these are the ads that made the cut this week
Aryendra Khan Sep 5, 2026 8:56 AM
Education, auto and services dominate print advertising, while jewellery, insurance, mutual funds and healthcare emerge among the fastest-growing categories
e4m was the first to report that the ‘royalty pivot’ was emerging as a key angle in the Dentsu IT probe
Imran Fazal Sep 4, 2026 4:01 PM
As per CEO Jeff Green, the restructuring will see The Trade Desk organise employees into smaller teams
Legal voices say, in brand or agency workflows authorship may depend on prompting, iteration, selection and editing but the prompter cannot automatically be treated as the person who caused the work
Shantanu David Sep 4, 2026 9:10 AM
At Pitch CMO Summit 2026 in Bengaluru, Shahad Anand, Business Head, Skylight Mediakart, makes the case for combining contextual relevance with creativity to win attention
Vikkramm Chandirramani, astrologer, psychic and Founder of Futurescopes, decodes some of advertising’s most important periods of reinvention and the astrological patterns behind them
Vikkramm Chandirramani Sep 3, 2026 2:56 PM
Around 20 Income Tax officials entered Dentsu’s Mumbai office on Tuesday, according to people familiar with the operation
Imran Fazal Sep 3, 2026 12:30 PM