activation
Vritti Magh Mela 2020?blur=25

Rajesh Radhakrishnan, CMO & Founder-Director, Vritti Solutions, shares insights on the OOH brand activations for Allahabad’s Magh Mela 2020 and the impact brands will garner from the congregation

Noel Dsouza Feb 5, 2020 8:41 AM

Candid Marketing?blur=25

For the last five years, Kumar has been involved in the transformation of Candid into a brand activation and experiential marketing agency that hinges on storytelling and technology

exchange4media Staff Dec 20, 2019 12:55 PM

Dentsu Webchutney Logitech?blur=25

The agency conceptualised the Pebble InstaVibe Test, an on-ground activation where consumers can win a free Logitech Pebble mouse through a Rube Goldberg machine that analyzes their Instagram profiles

exchange4media Staff Oct 4, 2019 3:48 PM

Cannes?blur=25

Works of FCB Ulka, Ogilvy Mumbai, Dentsu Webchutney and Wunderman Thompson selected in Creative Effectiveness, Brand Experience & Activation, Creative eCommerce, Film and Mobile

exchange4media Staff Jun 19, 2019 1:38 PM

PublicisStoria?blur=25

The agency will manage the entire communication mandate including advertising, brand activation, digital and media

exchange4media Staff Dec 6, 2018 7:59 AM

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Tompkins, VP, Media Activation, APAC, Essence, sees the use of mobile as a huge opportunity in India

Ruhail Amin Jul 2, 2018 9:00 AM

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With the growth of digital, traditional marketing approaches have taken a back seat. There is far greater choice and far little discrimination between brands which is now calling for more and more ways in which the brand has to come to life.

Ruhail Amin Sep 12, 2017 8:01 AM

Star India, Taproot Dentsu, Scarecrow Communications, The Social Street, Adfactors lead Abbys Day2 @ Goafest 2017?blur=25

Day 2 @ Goafest 2017 saw Abbys awarded for Print Craft, Radio & Radio Craft, PR, Branded Content & Entertainment, Brand Activation & Promotion, Broadcast and Direct Marketing

exchange4media Staff Apr 8, 2017 10:54 PM

Indian Marketing Awards 2016: Winners Speak?blur=25

Mediacom Communications won 1 Gold and 2 Silver metals. It won a Gold for ‘P&G- Ariel-Dads Share the load - Men for Laundry’ campaign in the Consumer Insights category

exchange4media Staff Dec 6, 2016 1:38 PM

Cannes 2015: I would love India to keep pushing. It's a great creative market: Matt Eastwood?blur=25

Eastwood, Worldwide Chief Creative Officer, JWT talks about key takeaways as Promo & Activation Jury President Cannes 2015; says India is a great creative market and one of the best in the world

Priyanka Mehra Jun 23, 2015 7:38 AM

Consumer word-of-mouth has become more critical than ever?blur=25

Rohit Ohri, Executive Chairman, Dentsu India Group talks about creativity in India, industry trends, booming South India market, along with acquisition plans for 2014...

Deepa Balasubramanian Sep 13, 2013 8:31 AM

Cannes Lions 2013: DDB Mudra in Promo & Activation Lions shortlist?blur=25

Out of the 265 shortlisted entries, DDB Mudra Group is the sole Indian entry in the Promo & Activation Lions shortlist from India for its work for Aarambh

Twishy Jun 17, 2013 9:43 AM

Cannes Lions 2013: DDB Mudra in Promo & Activation Lions shortlist?blur=25

Out of the 265 shortlisted entries, DDB Mudra Group is the sole Indian entry in the Promo & Activation Lions shortlist from India for its work for Aarambh

Twishy Jun 16, 2013 7:42 PM

Sanjay Shukla promoted as CEO of Percept Activ?blur=25

Shukla will be responsible for business development, training and scaling up the existing properties for clients in the brand activation domain

exchange4media Staff Dec 22, 2012 8:54 PM

A 3D ‘Avatar’ for Movies Now’s OOH push?blur=25

A closer look at the channel’s combination of hoardings and branding in retail outlets and theatres for the movie ‘Avatar’

exchange4media Staff Aug 25, 2012 4:00 AM

No show for India in PR and Promo & Activation Lions?blur=25

Last year India grabbed three Silver Lions in PR and two Bronze Lions in Promo & Activation

Priyanka Nair Jun 19, 2012 9:53 PM

No show for India in PR and Promo & Activation Lions?blur=25

Last year India grabbed three Silver Lions in PR and two Bronze Lions in Promo & Activation

Priyanka Nair Jun 19, 2012 9:52 PM

No show for India in PR and Promo & Activation Lions?blur=25

Last year India grabbed three Silver Lions in PR and two Bronze Lions in Promo & Activation

Priyanka Nair Jun 19, 2012 9:29 PM

The desi Hellos have begun?blur=25

Most of the expected Indian delegation has reached Cannes to attend the Cannes Lions International Festival of Creativity and the Indian shortlisted entries have a few slightly upset

Noor Fathima Warsia Jun 18, 2012 11:36 PM