activation
hamdard?blur=25

As part of the on-ground campaign, the Unani medicine brand will be offering health consultation and products for free

exchange4media Staff Dec 28, 2020 12:34 PM

ashish sinha?blur=25

Ashish Sinha, Managing Director – India, APAC & MEA, Epsilon, discusses the company's journey helping brands transform customer experiences during COVID

Nafisa Shaheen Oct 21, 2020 9:06 AM

cinema?blur=25

With the official opening of the events industry, and cinemas permitted to operate post October 15 in most states, we evaluate the future of cinema advertising and brand activations

Eularie Saldanha Oct 9, 2020 8:28 AM

saavn?blur=25

The partnership and activation were kicked off mid-September and includes KitKat advertising on JioSaavn

exchange4media Staff Oct 7, 2020 2:12 PM

Regional OOH?blur=25

Fewer Covid-19 cases, good monsoon and brands focusing on the regional markets helped the sector to thrive in non-Metros, say industry players

Noel Dsouza Oct 6, 2020 8:59 AM

Dabur?blur=25

The on-ground execution agency for the awareness program is Marketing Architects Communication

exchange4media Staff Sep 29, 2020 3:31 PM

Times OOH Cricket Activation?blur=25

The OOH player currently has two of their clients, MCX and Delta Faucets, on board for the digital activation

Noel Dsouza Sep 29, 2020 8:28 AM

Vritti Solutions Brand Activations?blur=25

The agency launched two CSR campaigns for the Ayurvedic brand, one focusing on building immunity for police personnel and the other on relieving exam stress of IIT & NEET aspirants

Noel Dsouza Sep 22, 2020 9:29 AM

Experiential Marketing and OOH?blur=25

OOH industry leaders share how brands can leverage from the combination of OOH & experiential marketing and the activations they curated during the lockdown

Noel Dsouza Aug 17, 2020 9:00 AM

Vritti iMedia for Fem?blur=25

With the brand activation and transit OOH campaign for ‘Fem Vivah’, the agency created a ‘viral effect’ in Kanpur region, which led to the brand message spreading to other parts of UP

Noel Dsouza Apr 6, 2020 9:06 AM

CupShup and upGrad?blur=25

In addition to cup branding, CupShup also carried out other branding options like such as pedal lock were explored to generate brand awareness

exchange4media Staff Feb 27, 2020 12:16 PM

Vritti Magh Mela 2020?blur=25

Rajesh Radhakrishnan, CMO & Founder-Director, Vritti Solutions, shares insights on the OOH brand activations for Allahabad’s Magh Mela 2020 and the impact brands will garner from the congregation

Noel Dsouza Feb 5, 2020 8:41 AM

Candid Marketing?blur=25

For the last five years, Kumar has been involved in the transformation of Candid into a brand activation and experiential marketing agency that hinges on storytelling and technology

exchange4media Staff Dec 20, 2019 12:55 PM

Dentsu Webchutney Logitech?blur=25

The agency conceptualised the Pebble InstaVibe Test, an on-ground activation where consumers can win a free Logitech Pebble mouse through a Rube Goldberg machine that analyzes their Instagram profiles

exchange4media Staff Oct 4, 2019 3:48 PM

Cannes?blur=25

Works of FCB Ulka, Ogilvy Mumbai, Dentsu Webchutney and Wunderman Thompson selected in Creative Effectiveness, Brand Experience & Activation, Creative eCommerce, Film and Mobile

exchange4media Staff Jun 19, 2019 1:38 PM

PublicisStoria?blur=25

The agency will manage the entire communication mandate including advertising, brand activation, digital and media

exchange4media Staff Dec 6, 2018 7:59 AM

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Tompkins, VP, Media Activation, APAC, Essence, sees the use of mobile as a huge opportunity in India

Ruhail Amin Jul 2, 2018 9:00 AM

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With the growth of digital, traditional marketing approaches have taken a back seat. There is far greater choice and far little discrimination between brands which is now calling for more and more ways in which the brand has to come to life.

Ruhail Amin Sep 12, 2017 8:01 AM