Chaaipani secures advertising & brand activation rights for Jagannath Puri Rath Yatra 2025

As the official advertising partner, Chaaipani will oversee branding, sponsorships, and experiential marketing

by e4m Staff
Published: May 7, 2025 3:44 PM | 2 min read

Chaaipani, a media and branding agency, has secured the exclusive advertising and brand activation contract for the Puri Jagannath Rath Yatra 2025, one of India’s largest and most revered religious gatherings, attended by over 1.5 crore devotees annually.

As the official advertising partner, Chaaipani will oversee branding, sponsorships, and experiential marketing, ensuring meaningful brand engagement while upholding the sanctity and traditions of this sacred event. The agency has been exclusively authorized to facilitate brand-led initiatives, ensuring all advertising and activations align with cultural and administrative guidelines set for the Puri Jagannath Rath Yatra.

Scheduled to begin on June 27, 2025, the Jagannath Rath Yatra draws millions of devotees from across India and the world as the grand chariots of Lord Jagannath, Lord Balabhadra, and Devi Subhadra make their revered journey from the Jagannath Temple to the Gundicha Temple in Puri, Odisha.

Recognized as one of the most significant religious and cultural events in India, the Rath Yatra offers a high-impact platform for brands to connect with Tier 2 and Tier 3 markets, reaching a deeply engaged and diverse audience.

Expressing gratitude, Shruti Chaturvedi, founder of Chaaipani said, “We are deeply honored to be entrusted with the advertising and brand activation for the Jagannath Rath Yatra 2025. This is more than just a festival—it is an embodiment of faith, devotion, and centuries-old tradition. Our goal is to create a respectful and authentic brand storytelling experience that enhances the Yatra for millions of devotees while preserving its spiritual essence.”