IPL News 2021
#VivoV20 Campaign

Conceptualised by Dentsu Impact, Vivo's #DelightEveryMoment campaign was heavily advertised on TV during IPL 2020. Lowe Lintas too worked on other aspects of the campaign

Raushni Bhagia Mar 26, 2021 8:26 AM

CSK-Equitas

CSK team will sport the Equitas SFB logo on the back of the helmet and the cap as part of the team jersey

exchange4media Staff Mar 25, 2021 3:46 PM

Housing.com

After clocking excellent results in IPL 2020, Housing.com is all set to partner with the upcoming edition of the tournament with the launch of a new campaign featuring Manoj Bajpai and Rajkumar Rao

Raushni Bhagia Mar 25, 2021 8:43 AM

cricket

Advertisement for women-centric categories increased by 57% in IPL 13 (38 matches) compared to IPL 12

Sonam Saini Mar 25, 2021 8:38 AM

KKR

The association involves RR Kabel as the leading trouser branding for all the KKR team players

exchange4media Staff Mar 24, 2021 4:20 PM

IPL

The franchise has added Kent RO as another principal sponsor to its portfolio

exchange4media Staff Mar 24, 2021 11:24 AM

royals

Gaurav Bhola, GM, Sales & Marketing at STUDDS Accessories, talks about the company's partnership with Rajasthan Royals and plans to foray into international markets in the coming years

Sonam Saini Mar 24, 2021 9:00 AM

IPL

The platform currently has 12 official sponsors and is looking at closing a few more deals over the next few days

Javed Farooqui Mar 24, 2021 8:16 AM

ipl 2021

Tata Motors aims to leverage the IPL platform to drive engagement for the recently-launched SUV

exchange4media Staff Mar 23, 2021 12:03 PM

PhonePe

Besides being a co-presenting sponsor on Star India & associate sponsor on Disney+ Hotstar, PhonePe is also sponsoring 4 IPL franchises

Javed Farooqui Mar 23, 2021 8:09 AM

Star Sports

This year, Star Sports witnessed a significant interest from multiple brand categories including Ed Tech, Fantasy Sports, FMCG, Beverages, Financial Services, Pay Wallets, Home Décor, among others

exchange4media Staff Mar 22, 2021 12:27 PM

IPL

The broadcaster is expected to onboard a few more associate sponsors soon

Javed Farooqui Mar 22, 2021 9:29 AM

IPL 2021

Industry watchers opine that brands can tap into advertising opportunities like virtual life watching experience and interactive formats like voice, gamification, etc.

Misbaah Mansuri Mar 22, 2021 8:51 AM

Tata Motors

While new launches happen on a regular basis but with IPL, it is always bigger and better, given its broad yet deep reach among the brand’s TG

Ashee Sharma Mar 19, 2021 8:47 AM

OOH IPL branding 2021

OOH experts share that IPL will be a big draw for branding on billboards this year with a surge of 25 % in OOH spends

Noel Dsouza Mar 18, 2021 8:56 AM

Cadbury - Thank you Bar

Mondelez India leverages Dairy Milk and IPL's celebratory nature for its TV campaign to boost reach and synergies in terms of bringing people together

Ashee Sharma Mar 18, 2021 8:39 AM

BKT

The brand will be the Official Tire Partner for Mumbai Indians, Chennai Super Kings, Delhi Capitals, Royal Challengers Bangalore, Kolkata Knight Riders, Punjab Kings and Rajasthan Royals

exchange4media Staff Mar 17, 2021 4:14 PM

bcci

The RPFs for the cricketing body's website and mobile apps will be available for purchase till March 31, 2021

exchange4media Staff Mar 17, 2021 8:18 AM