IPL News
SilverPush Report: Ecommerce dominates IPL ad spots; Auto players rank no. 2

According to an exclusive trend report by Technology Marketing Platform SilverPush on the ongoing Indian Premier League, Season 9 is witnessing fierce competition among brands from segments like automobiles, ecommerce and mobile handset manufacturers

exchange4media Staff May 4, 2016 9:15 AM

IPL9: Mumbai Indians Vs Royal Challengers Bangalore attract maximum viewership in week 2

IPL’s second week had a steady viewership with the match between Mumbai Indians and Royal Challengers Bangalore garnering the maximum ratings

Madhuwanti Saha May 3, 2016 8:11 AM

Are Digital assets redefining sports sponsorship in IPL-9?

Piggybacking on a sports team’s digital reach is becoming a new channel for brands to register their impact. Companies like Facebook and Twitter are working very closely with teams and leaving no stone unturned to enhance their online viewership

exchange4media Staff May 2, 2016 8:09 AM

IPL battles the PIL onslaught; mulls shifting overseas

BCCI is planning to shift the IPL franchise overseas next year in the wake of the PILs being filed against the functioning of the league in the recent weeks

exchange4media Staff Apr 26, 2016 8:34 AM

Sony Max bets on digital for IPL promotion

Under the 'Ek India Happy Wala,' campaign, movies channel Sony MAX and SIX (IPL’s official broadcasters), are conducting digital activities throughout the tournament for further promotion

exchange4media Staff Apr 26, 2016 8:06 AM

Amazon, Freecharge & Maruti Suzuki score big in IPL 9

Amazon, which is the presenting sponsor of IPL, topped the charts with 352 ad spots with an impressive 268 million reach

exchange4media Staff Apr 26, 2016 7:58 AM

Advertisers use IPL's festive appeal to rebrand and launch new campaigns

IPL is turning out to be a feast for brands that want to launch anything new, be it a new product, a rebrand or simply a new campaign that triggers sales

Sarmistha Neogy Apr 25, 2016 7:57 AM

IPL 9: Bangalore Vs Hyderabad attracts maximum viewership in first week

The opening match between Mumbai Indians and Rising Pune Supergiants on April 9 and the match between Royal Challengers Bangalore and Sunrisers Hyderabad on April 12 has recorded maximum ratings of 24,118 and 24,137 respectively

exchange4media Staff Apr 22, 2016 7:59 AM

IPL 2016 digital sponsorship packages start from Rs 5.5 cr

Star, which holds the digital broadcast rights for VIVO IPL 2016 through Starsports.com and Hotstar, is looking to charge between Rs 5.5 crore to Rs 8.5 crore for sponsorship rights

Abhinn Shreshtha Apr 21, 2016 8:45 AM

Vodafone spends 35% of marketing budget on IPL 2016

Vodafone says VIVO IPL 2016 will be its "strongest" association with the cricketing property since its inception

Abhinn Shreshtha Apr 18, 2016 7:55 AM

IPL outdoor ad spends estimated to have dipped by 50%

Season 9 of the IPL has seen a muted response from brands, said the heads of outdoor agencies and media owners that we spoke with

Abhinn Shreshtha Apr 18, 2016 7:52 AM

With 46 million viewers, IPL 2016 inaugural ceremony a huge hit

According to the data collected by Zapr, the show reached out to 46 million viewers and the average time spent by a viewer was 11.9 minutes

exchange4media Staff Apr 15, 2016 8:06 AM

First time advertisers flock to leverage IPL 2016

Mobile handset makers and domestic companies are cashing in on the brand power of the current season of IPL T20 tournament to reach out to the consumers

exchange4media Staff Apr 14, 2016 8:46 AM

Decoding sponsorship trends in IPL 2016

A recent study by Onspon.com reveals the reason for the increased sponsorship interests from brands in this season of IPL. According to the report, the trend can be attributed to the pre-event cricket warm-up from the multiple cricket series leading to IPL, making the brand continuity easier and effective

exchange4media Staff Apr 14, 2016 8:06 AM

IPL 2016: Mumbai Indians becomes top trending team on Twitter

According to the IPLT20 website, the #IPL has been tweeted more than 7 million times already with Mumbai Indians becoming the most talked about team in the IPL on twitter

Ronald Menezes Apr 12, 2016 8:04 AM

Sansui associates with KKR for the 9th IPL season

Sansui has associated for the third consecutive year as the official partner of the Kolkata Knight Riders (KKR) franchise in the ninth season of the Indian Premier League. The logo of Sansui will appear on the back of KKR jersey

exchange4media Staff Apr 9, 2016 8:00 AM

Vivo India allocates Rs 200 crore for brand promotion during IPL 2016

Chinese smart phone brand Vivo, which has replaced PepsiCo as the title sponsor for the Indian Premier League (IPL) Season 9, has allocated a budget of Rs 200 crore to leverage its association with the event

Sarmistha Neogy Apr 6, 2016 8:02 AM

Vivo India allocates Rs 200 crore for brand promotion during IPL 2016

Chinese smart phone brand Vivo, which has replaced PepsiCo as the title sponsor for the Indian Premier League (IPL) Season 9, has allocated a budget of Rs 200 crore to leverage its association with the event

Sarmistha Neogy Apr 6, 2016 8:02 AM

Gujarat Lions Announces Oxigen as Title Sponsorfor IPL Season 9

Gujarat Lions owned by Intex Technologies announces that digital payment solutions company Oxigen Services India Pvt Ltd are 'Title Sponsors' for upcoming IPL season 9.

exchange4media Staff Mar 31, 2016 1:04 PM

IPL Season 9 uses kids as protagonists for 'Ek India Happywala'

To promote the sporting event and create hype around it, Sony Pictures Network (SPN) has launched a creative campaign ‘Ek India Happywala’ in order to deliver the message of happiness across the nation

Sarmistha Neogy Mar 23, 2016 7:57 AM