IPL 2024 News
Kiran Mani, CEO-Viacom18 Digital, spoke at an industry event about democratising content, and how cricket's accessibility has risen significantly because of its availability on both TV & digital
Pegged at around Rs 2,000 cr each for TV & digital, industry observers say this IPL’s advertising revenue may not be able to meet the 2022 figures but is likely to be at par
Number of advertisers for the first 31 matches crossed 65 this time. It was close to 45 during the last IPL
The network has said that it has garnered 18,800 crore minutes of total watch time this IPL season
Boldfit will offer an exclusive line of Mumbai Indians-branded merchandise
TATA IPL recorded 933 crore minutes of watch time and 13 crore viewers for the match
Boldfit and CSK have launched an exclusive line of fitness accessories and fanwear
According to a TAM Sports report, the count of categories and advertisers increased by 65% and 37% respectively in IPL's 17th edition
The teams that have partnered with Bisleri are Delhi Capitals, Gujarat Titans, Mumbai Indians, Rajasthan Royals and Royal Challengers Bengaluru
Puma is the official kit partner for both men’s and women’s teams of Delhi Capitals
According to the network, 1276 crore minutes of viewing registered on Day 1
boAt will be rolling out a 360-degree marketing campaign throughout the IPL season
DHL Express diversifies Mumbai Indians partnership with Men’s, Women’s teams and MI Cape Town
After prolonged funding winters, startups have again made a beeline at India’s most popular sports tourney this season, many of them are fintech
KPT will capitalize on RCB’s player imagery across print, digital, and outdoor
In collaboration with Meta, Star Sports will also engage with content creators representing each of the 10 regions represented by IPL teams to expression passion, fandom and support
The collaboration between Birla Estates and RCB signifies a shared vision of excellence, passion, and integrity, the company said
The franchise retained 17 partners from the previous season and added 13 new. Dream11 is Principal Partner
As part of the association, the ‘USHA’ logo will be prominently visible on the caps and helmets of all Mumbai Indians players
The network has launched 4K-enabled value-added services, available for subscription to Tata Play and Airtel Digital TV subscribers
CTV provides advertisers an opportunity for precise targeting amongst affluent consumers with fewer spillovers, say experts
We take a look at some of the amazing ad campaigns that made us look forward to commercial breaks even during the cricket matches
Skechers, Castrol, Goldi Solar, Cadbury Dairy Milk, Sanghvi S3 Group, Kingfisher, Kaspersky, Pokémon, NIC Ice Creams, Bugles, GK TMT and BGMI Krafton have been onboarded by MI
Star Sports has joined hands with India Signing Hands to provide ball-by-ball updates using Indian sign language
In an exclusive interview with e4m, Vikrant Mudaliar, Chief Marketing Officer of Dream11 (Dream Sports), shared insights into the brand marketing strategies for IPL 2024 that kickstarts today
Sources say the broadcaster is in the process of signing a few more sponsors before the tournament begins
This is Hindware's third consecutive year of partnership with Punjab Kings as a sponsor and the second year as an associate sponsor for RCB
According to Star Sports, advertisers will have the opportunity to precisely target ads
NIC Ice Creams will be the Official Ice Cream Partner for Mumbai Indians
Some digital sponsors are Dream11, Tata Motors, SBI, Cred, AMFI, Upstox, Charged by Thums Up, Britannia, Pepsi, Parle, Google Pixel, Haier, Jindal Steel, Vodafone, Dalmia Cements, Kamla Pasand, Rapido
Anup Govindan, Head of Revenue, Viacom18 Sports, talks about JioCinema’s preparations for IPL 2024 and offerings for advertisers
ConfirmTkt's brand logo will feature on the trousers of RCB's official and training jerseys
As part of the sponsorship agreement contract, the Centuary Mattress logo will be prominently displayed on the leading leg of the player’s trousers
As per a report titled ‘The Cricket Playbook for Growth Marketers’, brought out by Adjust and Glance, 35% of cricket content engagement came from vernacular languages last season
Industry experts believe while digital, with smaller ticket size, will attract higher number of brands, TV will be preferred by advertisers for its higher recall value
Super Bowl campaigns are famous for their storytelling and emotional appeal. IPL advertisers could take inspiration from this approach to create ads that resonate with viewers on a deeper level
The partnership marks third consecutive year of association of Schneider Electric and Rajasthan Royals
Making the campaign with fans will give the players more time to train and aim for their 6th title, said Gulf Oil
Five select brands will be exclusively presented in the opening five overs of the Chennai Super Kings vs Royal Challengers Bangalore match on March 22 on JioCinema
The Dream11 ad for IPL 2024 has amassed over 26 million views on YouTube in just a day after its launch
Dream11 logo will be prominently displayed on the front of the Punjab Kings jerseys during IPL 2024
Dream11, Vimal, Asian Paints, Charged by Thumsup, Joy Personal Care, Dettol and Amul come on board
Akshay and Tiger are seen as ‘Bade Miyan’ and ‘Chote Miyan’, characters of their upcoming films
Harsh Jain, CEO & Co-Founder, Dream11 said that the platform has also extended sponsorship to eight IPL teams and continues to grow by adding a whopping 55 million new users in 2023
Experts believe deal closures are taking longer as brands are hoping broadcasters will lower rates closer to the start; the upcoming elections is also being seen as a factor
HDFC PayZapp, Dalmia Cement, SBI, Britannia, Parle Hide & Seek and Charged By Thums Up are the sponsors that came on board with the streaming platform for the upcoming IPL
The team starts its season on March 23, and will take on the Delhi Capitals
Guest Column: Vishal Baghel, Director, Synchronize India, writes on the metamorphosis of IPL viewership, the evolution of viewer segments and more
JioCinema’s TATA IPL 2024 film with Captain Cool will be followed up with another one featuring Jasprit Bumrah and Kapil Dev together
The film features four IPL captains and Star Sports ‘Believe’ ambassadors – Rishabh Pant, Hardik Pandya, KL Rahul, and Shreyas Iyer
Underscoring the importance of protection, SBI Life will be ‘Lead Helmet Partner’ of Lucknow Super Giants
Negotiating for IPL ad rates is likely to be challenging as the merged entity is at an elevated position in terms of sports programming, share marketers
The four companies that bagged the slots are My11Circle, RuPay, Angel One, and Ceat
During the two-week period, 21 matches will be played across 10 cities
Players from both the women’s and men’s teams will be outfitted in Skechers-branded Mumbai Indians match kits
The tournament this year will be held entirely in India, said the chairman
As per media reports, companies like Ceat, Aramco, RuPay and Dream11 are in the fray for associate and special partner slots
Reports say that the price has been set for six associate and three special partner slots
The Board has announced the release of Request for Quotation, which will be available for purchase till February 19, 2024
As per reports, the conglomerate has exercised its 'right to match' for the 2024-2028 period at a cost of Rs 2,500 crore
Disney Star is seeking spot buy rates at Rs 12.8 lakh per 10 seconds and Rs 5.45 lakh per 10 seconds for SD and HD, respectively
Industry experts feel Jio's choice to maintain the same ad pricing as last year is a positive move and will attract more advertisers than past years
The bid for IPL 2024 title sponsorship rights is reportedly worth Rs 500 crore per year
With a potential merger on the horizon, is there a chance for Viacom and Disney Star to shake hands and make nice this upcoming IPL season?
The platform is seeking ad rates to the tune of Rs 200-250 per 10 seconds for midroll ads. It is asking for Rs 250-300 per 10 seconds for pre-roll ads
BCCI has reportedly asked bidders to bid for 84 and 94 matches at Rs 375 crore and Rs 400 crore but the decision will be taken based on the aggregate value of 74 matches
Companies associated with countries perceived to be unfriendly to India should submit additional documents, say news reports citing BCCI's guidelines in ITT for IPL 2024-2028
Anup Govindan, Head of Revenue, Viacom18 Sports, talks about IPL 2024 plans
The event saw discussion on the shift towards digital, implications on advertising in live sports and the rise of CTV
IPL has seen a 433% growth in brand value since its inception in 2008 and has acquired the status of a decacorn, says Brand Finance’s latest report
The IPL Chairman said at a recent meet that IPL was the ‘best Make in India brand’ since Independence
As per the D&P Advisory report, the bifurcation of media rights resulted in a competitive fervour between the digital and the TV broadcaster
Kings XI Punjab, Delhi Capitals and Rajasthan Royals are said to have approached the BCCI in this regard
In today’s edition of Naziyanomics, e4m Editor Naziya Alvi Rahman writes on the slugfest that IPL seems to have turned into
The platform has made several significant announcements, including a new lineup of web series and films and a subscription plan priced at Rs 999 per year
According to a TAM report, Pan Masala continued to be the top spender on TV during all matches this season
Rediffusion Red Lab tracked and analysed fan involvement of all IPL teams over the past two months
As per BARC data, while CSK vs PK played on April 30 garnered 3.5 crore, the RR and MI and PK versus MI games got 4 crore and 3.5 crore of peak concurrency in viewership, respectively
As part of the association, the match highlights are promoted in six languages
The cumulative reach on Star Sports for live broadcast of 48 matches stands at 451 million unique audience
As per the streaming platform, the average time spent per viewer per match has touched 60 minutes
The ad rates for league matches are in the range of Rs 15-16 lakh per 10 seconds
From franchise associations to big campaigns, radio players are going all out to give advertisers the best reach and pull
The brand has come on board as their Exclusive Global Merchandise Partner this year
According to the data shared by Disney Star, the top ten matches together crossed 40 crore in viewership
According to a TAM report, the e-commerce gaming category maintained its top position on TV during IPL 16 as it was for IPL 15
The cricketing extravaganza has also grossed its highest-ever reach of 291.4 million in the Hindi-Speaking Market (HSM)
The study found that Player Jersey has captured the maximum eyeballs, with an impressive 64% recall among IPL fans
Shah, Lead Marketing Communication & Digital at Renault India, talks about the brand's IPL strategy for the year and faith in television as a medium
Disney Star's Head - Distribution & International spoke to e4m about how regionalization of sports content has been a game changer, growth in HD subscribers, strategies to retain the audience and more
With Jio's freemium offers and the generally low cost of CTV, many consumers may be tempted to upgrade their TV sets to CTVs to enjoy the IPL and other content offerings, say experts
16 new categories and 70 new brands advertised in 35 matches of IPL this season
This is 3.7 crore higher than the reach of the entire 2022 edition, according to the network
Among the 61 new brands, Airtel 5G Plus was on the top, followed by Parle Platina Hide & Seek Bourbon
The broadcaster stated that the viewership numbers were the highest ever in IPL history, even after considering the two editions of the tournament played during Covid
The move is expected to allow the cricket board to gain maximum value, as per a media report that quotes a BCCI official
HOB’s collaboration with RR uncover inspiring stories of the players’ struggles, unwavering determination, perseverance, and triumphs
The installation has been placed at Sawai Mansingh Stadium, Jaipur
Additionally, the platform claimed that it has registered the highest ever number for any apps installed
The BCCI has decided to "waive off" one match from its media rights agreement with Star India
The platform says that the free streaming of the tournament has resulted in a record-breaking number of views till now – over 550 Cr
Here is our roundup of the most interesting ad campaigns so far for the tournament
14 new categories and 53 new brands advertised in 16 matches of IPL this season compared to the same number of matches in IPL 15
The broadcaster said that 20.4 crore fans tuned in for the first 10 matches of the series
Users can access T20 live scores, real-time match updates, live shows, exclusive games and shopping deals
Gupta, Head - Sports, Disney Star, spoke about the factors that are contributing to the IPL 2023 viewership, airing matches on FTA channel for the first time, issues with DPOs, and more
The fan parks will be opened across more than 35 cities in 13 states, stated a release
According to BARC, over 300 million tuned in for the live broadcast of the first ten matches
Industry watchers explain how and why IPL ads have changed from the days of 'Manoranjan ka baap' and 'Jumping Japang' to the age of data-driven campaigns
Varghese, Head of Network Ad Sales at Disney Star, in a conversation with e4m Editor Naziya Alvi Rahman, asserts that TV will walk away with 75% of the IPL ad revenue
The fantasy gaming firm’s ad with Virat Kohli is not convincing enough, say industry experts
Gaming revenue of fantasy sports during IPL season to reach Rs 3,000 crore in 2023. They will see a spike in their transacting users as well, says a report
The merchandise range will include apparel, accessories and lifestyle products for fans
The sponsors include names like Dream11, JioMart, PhonePe, Tiago EV, Appy Fizz, ET Money, Castrol, TVS and Oreo
The contest has been introduced to increase active engagement and enhance the overall experience of watching TATA IPL on the app
According to TAM advertising report on IPL 16, the eCommerce-gaming category is the top spender as last year
Brand experts analyse Dream11’s series of ad campaigns with actor Aamir Khan and top cricketers Rohit Sharma and Hardik Pandya
The Zed Black logo features prominently on the match and training trouser of the Delhi Capitals uniform
Medulance will provide medical care and emergency response at all the seven matches being played by the Delhi Capitals team at the Arun Jaitley Stadium from April 4 to May 20, 2023
The company will get an opportunity to create engagement activities for fans along with players such as Virat Kohli, Glenn Maxwell and Shikhar Dhawan
The video features Ravindra Jadeja along with Ajinkya Rahane, Deepak Chahar and Ruturaj Gaikwad
The campaign has been conceptualised by DDB Mudra Group and highlights the benefits of RuPay Credit Cards linkage on the UPI platform
As part of the collaboration, B Natural has launched a campaign #MatchReadyBNaturalDeNaal
As per the streaming platform, the number of video viewers for the first weekend is more than what was recorded across the entire last season of TATA IPL on digital
The Senior Vice-President of the fantasy cricket platform sheds light on the fan engagement campaigns, connecting with consumer base through IPL and its creative strategies
As per the broadcaster, 140 million viewers tuned in for the live broadcast on opening day
JioCinema responded to a few tweets expressing regret over the situation
As per the platform, the app saw 6 crore unique viewers who tuned in for the first Gujarat Titans vs Chennai Super Kings match
He had been associated with brands such as Yahoo, OLX, Car Dekho and Zupee
As part of association, consumers will enjoy a ‘lock-screen-to-app’ viewing
Lucknow Super Giants will flaunt Somany’s logo on the helmet and caps
As per the broadcaster, the total number of minutes watched has increased by 142% compared to last year, touching 21.5 billion minutes
The network has tied up Dolby, Airtel Digital TV and Tata Play
Tendulkar has reached out to cricket fans and urged them to watch IPL on Viacom18's OTT app
The association will also be amplified by way of a 360-degree campaign across the offline, digital and social media platforms
Industry watchers discuss the rationale behind roping in an eclectic mix of Bollywood stars and cricketing greats to promote India's biggest sporting event and what it means for the broadcasters
While official broadcaster Disney Star has struck ad deals with 13 brands, digital partner Jio Cinema has roped in 21 sponsors
The official digital partner has signed one co-presenting sponsor, three co-powered by and 17 associate sponsors
Dream11, Asian Paints, Charged by Thums Up, Airtel, Cadbury Dairy Milk, Mountain Dew, Parle Biscuits, Kamala Pasand, Rupay, Britannia, Tata Neu, Jindal Panther and LIC come on board
Tata Motors continues its association for the sixth consecutive year
The newly launched FinoPay digital savings account is expected to get more traction through this engagement
The digital-first association will offer fans exclusive access to engaging content
The wires and cable manufacturer has been onboarded as the Principal Partner for the Indian Premier League (IPL) for three years
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