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John Abraham Joins Helios Luxe to Share Extraordinary Watch Stories?blur=25

The brand has come up with a campaign with a storytelling-led approach

e4m Staff 7 hours ago

Fossil Selects Maharaja Padmanabh Singh as Global Ambassador?blur=25

Dr Annurag Batra writes how Fossil’s choice of Sawai Padmanabh Singh, the titular Maharaja of Jaipur, sets it apart from conventional celebrity endorsements

Annurag Batra Oct 27, 2026 4:33 PM

aha 3.0 Launches Enhanced Digital Experience for Regional Viewers?blur=25

The latest update, aha’s fastest-version ever, introduces a redesigned UI/UX, stories and language-first playback, as aha, India’s No.1 regional OTT platform, prepares a strong slate of originals

e4m Staff Oct 27, 2026 1:32 PM

John Abraham Becomes Strategic Advisor for Indian Superbike League?blur=25

The actor-entrepreneur gears up for India’s first superbike league, lending his experience across motorcycles and business of sports

e4m Staff Oct 26, 2026 2:43 PM

Maharashtra Maritime Board Unveils Floating Ads Plan for Mumbai Waterfront?blur=25

The proposal has come under scrutiny over environmental clearances and visual pollution

e4m Staff Oct 22, 2026 4:51 PM

Scott Trahan Takes Charge as Head of Global Communications at Schindler Group?blur=25

Apart from spending more than a decade at Burson-Marsteller, Trahan has also worked with organisations like Philip Morris, ABB and Signify

e4m Desk Oct 21, 2026 10:16 AM

Noor Chahal?blur=25

Noor brings an individual artistic identity to Zee Music Company’s expanding original music portfolio

e4m Staff Oct 17, 2026 7:29 PM

Shahan Sud Leaves JAFCO Asia to Pursue Business Advisory Ventures?blur=25

He noted that profitable start-ups are finding it difficult to raise venture capital as they face challenges in restructuring their existing operations to meet investor expectations

e4m Staff Oct 15, 2026 4:23 PM

SIMCA Advertising Secures Rights for Shirdi Airport Advertising?blur=25

The allotment covers advertising space on the external part of the terminal at Shirdi Airport

e4m Staff Oct 15, 2026 4:19 PM

Narasimhan T E Promoted to Vice President at Adfactors PR?blur=25

Narasimhan has been with Adfactors PR for over five years and his previous roles were as Account Director, Group Head and Senior Group Head

e4m Desk Oct 10, 2026 9:47 AM

Kiran D Tare Appointed Executive Editor at The Free Press Journal?blur=25

Tare will be heading the newspaper’s video edition and political bureau

e4m Desk Oct 10, 2026 9:42 AM

India Today Group Unveils Life Tak, a New Microdrama Platform?blur=25

The announcement was marked by the unveiling of its short-form series, Raghupati Raghav Raja Ram

e4m Staff Oct 9, 2026 2:02 PM

Nirupam Sahay to Lead Jury for Pitch Marketing 30under30 Awards 2026?blur=25

Nirupam Sahay will chair the jury for the sixth edition of Pitch Marketing 30under30 Awards

e4m Desk Oct 8, 2026 5:32 PM

Big Brands Embrace Smaller Agencies for Festive Campaigns?blur=25

From Flipkart to Amazon, big festive campaigns are increasingly coming from independents, as brands chase sharper cultural ideas and faster turnarounds

Aryendra Khan Oct 8, 2026 8:35 AM

Dwijendra Tiwari Appointed Executive Editor at Hamara Mahanagar?blur=25

Tiwari brings more than three decades of experience in journalism

e4m Staff Oct 5, 2026 4:28 PM

Ashish Shelar?blur=25

Ashish Shelar’s journey offers a portrait of a public figure whose career spans neighbourhood politics, legislative responsibility and sports administration

e4m Staff Oct 2, 2026 9:18 AM

Exploring Gandhi's Enduring Personal Brand on His 157th Birthday?blur=25

On Gandhi Jayanti, Ambi Parameswaran, best-selling author and independent brand strategy veteran, explores how Mahatma Gandhi built his unique image as a leader who transcends borders

Ambi Parameswaran Oct 2, 2026 9:02 AM

Remembering Naginder Rishi: A Legacy in Media and Advertising?blur=25

Naginder Rishi was former Senior General Manager–Advertising at India Today Group

e4m Staff Oct 1, 2026 4:28 PM

Shahad Anand | Pitch BFSI Summit 2026?blur=25

At the Pitch BFSI Summit 2026, Shahad Anand of Skylight Mediakart said advertising should be measured by what follows consumer attention, not just whether an ad is noticed

e4m Staff Oct 1, 2026 3:50 PM

Sahar Zaman Joins CJ International Hotels as Independent Director?blur=25

Zaman brings more than two decades of experience across journalism, communications, arts and the wider creative economy

e4m Staff Oct 1, 2026 1:09 PM

Mahatma Gandhi: A Timeless Brand of Values and Influence?blur=25

Gandhi is a name that inspired millions, influenced leaders across the world and continues to be remembered more than seven decades after his death, writes Dr Annurag Batra

Dr Annurag Batra Oct 1, 2026 9:41 AM

Sanjay Kumar Appointed Senior Editor at Times Now Digital?blur=25

Prior to this, Sanjay Kumar was Editor of Zee Media's hyperlocal news platform PINEWZ

e4m Staff Sep 30, 2026 11:18 AM

Salone Mehta Discusses the Evolution of Storytelling Across Media?blur=25

Mehta, Founder of The Artistes Studio, speaks about moving between creative mediums, the economics of theatre, and the threat artificial intelligence poses to voice artists

e4m Staff Sep 23, 2026 9:42 AM

Chef Mantra – Project K Season 6 kicks off?blur=25

aha’s culinary franchise records 12 sponsors and 20+ brand partners

e4m Staff Sep 17, 2026 12:04 PM

Delhi HC Dismisses Vimal Elaichi Case, Scrutinizes Celebrity Ads?blur=25

The FDA had issued notices over ads for Vimal Elaichi, alleging that the campaign amounted to surrogate promotion of Vimal Pan Masala, which is banned in Maharashtra

e4m Staff Sep 15, 2026 12:08 PM

Tinu Cherian Abraham?blur=25

He joined UST in 2019 as Group Manager and Global Head - PR & Media Relations and rose to become Senior Director & Head - Global PR & Media

e4m Staff Sep 10, 2026 5:56 PM

Gandhi?blur=25

The series will be presented on the YouTube channel Avadh Panch and will be presented by senior journalist Madhukar Upadhyay

e4m Staff Sep 10, 2026 12:16 PM

Ganesh Chaturthi?blur=25

Guest Column: Ganapathy Viswanathan, Independent Comm. Consultant & Author, explores why regional festivals are becoming powerful mktg moments for brands seeking cultural relevance & consumer connect

Ganapathy Viswanathan Sep 8, 2026 8:13 AM

Sona Bahadur remembers Gloria Steinem?blur=25

Sona Bahadur, Independent Food Journalist, remembered Steinem as the one who was known for a revolutionary spirit, trailblazing activism and extraordinary life

e4m Staff Sep 4, 2026 11:35 AM

Shahad Anand on the Impact of Context in Advertising Success?blur=25

At Pitch CMO Summit 2026 in Bengaluru, Shahad Anand, Business Head, Skylight Mediakart, makes the case for combining contextual relevance with creativity to win attention

e4m Staff Sep 3, 2026 5:36 PM

Nagma Sahar Bids Farewell to NDTV After 23 Years of Service?blur=25

Sahar was currently working as a senior consultant with NDTV

e4m Desk Aug 31, 2026 2:52 PM

Namrta Gupta Takes Charge as GM & Head of Marketing at Maharana Pratap Group?blur=25

Prior to this, Namrta served as General Manager -Head Marketing and Branding at Superhouse Education

e4m Desk Aug 26, 2026 6:36 PM

Varsha Mahadevan Appointed Director of Engineering at Uber's GenAI Platform?blur=25

Mahadevan was earlier with Coinbase as Director of Engineering, Head of AI Platform.

e4m Staff Aug 26, 2026 8:40 AM

Divya Narayan, Leila Bilimoria Surti and Saji Abraham?blur=25

Divya Narayan, Leila Bilimoria Surti and Saji Abraham have taken up the position

e4m Staff Aug 25, 2026 2:47 PM

Madison World Expands Leadership Team with Key Appointments?blur=25

The appointments have come across media, content, cinema, sponsorships & OOH verticals

e4m Staff Aug 25, 2026 12:51 PM

LED hoardings under probe?blur=25

Officials raised concerns that changing advertisements and video content on LED screens could distract motorists and increase accident risks

e4m Staff Aug 24, 2026 12:28 PM

NCLT Initiates Insolvency Proceedings Against Reliance Entertainment Studios?blur=25

As per the tribunal the Rs 20 crore advanced by Pen India qualified as “financial debt” under the Insolvency and Bankruptcy Code

e4m Desk Aug 22, 2026 11:57 AM

Adfactors PR Expands Reach with Majority Stake in SenateSHJ?blur=25

SenateSHJ will retain its identity, client teams under Co-founder-Chair Angela Scaffidi AM & CEO Darren Behar; Adfactors PR CEO Nijay N. Nair to join SenateSHJ board

e4m Staff Aug 20, 2026 8:24 AM

Truth and Love: The Gandhi-Tolstoy Letters?blur=25

Gopalkrishna Gandhi and Daniil Tolstoy revisit the historic correspondence between Mahatma Gandhi and Leo Tolstoy, illuminating an intellectual relationship and its enduring relevance to our times

e4m Staff Aug 17, 2026 12:38 PM

Ashish Mishra to join Zee as Chief Marketing Officer?blur=25

Ashish Mishra recently stepped down as Chief Marketing Officer of ACKO

e4m Staff Aug 17, 2026 9:03 AM

Chandrahas Shetty Departs as Head of Demand at Magnite India?blur=25

Shetty was the Head of Demand for Magnite-India

e4m Desk Aug 13, 2026 8:06 AM

'Sangh Prarthana: Gita Ke Pariprekshay Mein' launch?blur=25

The event held in New Delhi was attended by RSS Sah-Sarkaryawah Dr Krishna Gopal as the chief speaker

e4m Staff Aug 4, 2026 9:39 AM

Urdu Journalism 40 Under 40: Celebrating New Voices in Media?blur=25

A day-long conclave on credibility, digital transition, identity and the next generation closed with the 40 Under 40 Awards, recognising young journalists carrying Urdu journalism forward

e4m Staff Aug 3, 2026 12:30 PM

Deepak Choudhary elected EEMA President for 2026–28 term?blur=25

Members from across the country participated in the election to choose EEMA’s national office-bearers and regional representatives

e4m Staff Jul 27, 2026 11:25 AM

Exploring The Mahadev Files: Insights from India's Finance Leaders?blur=25

The edition also features global marketing and advertising leaders on creativity, AI and growth

e4m Staff Jul 23, 2026 6:52 PM