zirca
ContentiQ Mind The (Age) Gap Report?blur=25

The ‘Mind the (age) gap’ report is based on the ContentiQ Archetype Indicator Test, which allows brands a better understanding of audience behavioural patterns

exchange4media Staff Mar 12, 2020 12:03 PM

International Women's Day?blur=25

Neena Dasgupta, CEO and Director, Zirca Digital Solutions, writes for us as part of the e4m ‘Breaking The Glass Ceiling’ series on the occasion of International Women’s Day

Neena Dasgupta Mar 6, 2020 8:59 AM

Micro Boredom?blur=25

Guest Column: Neena Dasgupta, CEO & Director of Zirca Digital Solutions, analyses how micro boredom creates opportune moments for brands and content creators to improve engagement with consumers

Neena Dasgupta Feb 27, 2020 8:27 AM

Zirca?blur=25

Neena Dasgupta, CEO & Director, Zirca, and Karan Gupta, MD, Zirca, share the company’s plans and why they believe that ‘one size fits all’ approach does not work for brands

Shikha Paliwal Feb 17, 2020 8:39 AM

Smartphones?blur=25

With speculations about further data tariff hikes, we speak to experts to gauge what could be the impact on the digital landscape that is dependent on data consumption on mobile phones

Shikha Paliwal Jan 27, 2020 8:34 AM

youtube?blur=25

After YouTube announced policy changes with regard to kids' content, experts laud its efforts to ensure the platform is safe for children and discuss implications for content creators

Shikha Paliwal Jan 10, 2020 9:12 AM

CoLab and ZIRCA?blur=25

The partnership is intended to create a holistic brand proposition that will consolidate both brands national and global aspirations

exchange4media Staff Nov 28, 2019 12:20 PM

Zirca?blur=25

Surya Narayanan named Senior Vice President – Content & Brand Solutions, Ankur Handa, Associate Vice-President, Supply, and Nishant Gupta, National Sales Head in Microsoft & Programmatic Solutions

exchange4media Staff Mar 12, 2019 8:53 AM

JabirMerchant?blur=25

Guest Column: The Senior Vice President-Advertising, Zirca Digital Solutions, says that digital has decidedly arrived and is here to stay

Jabir Merchant Dec 26, 2018 9:00 AM

ZircaDPL?blur=25

This season of DPL will see the participation of some of the top media agencies such as Daily Hunt, Republic World, Dainik Bhaskar, Sony Liv, CNN and Moneycontrol

exchange4media Staff Dec 18, 2018 3:50 PM

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Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

exchange4media Staff Sep 17, 2018 8:54 AM

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Karan Gupta, MD, Zirca Digital Solutions shared his thoughts on detailed content-marketing strategy required for the success of most organisations

exchange4media Staff Sep 13, 2018 8:56 AM

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Zirca Digital’s Managing Director Karan Kumar Gupta and Strategy Head Sidharth Gowda speak about 'linking content consumption with mindset' at Content Jam

exchange4media Staff Sep 10, 2018 8:54 AM

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ContentiQ leverages Zirca’s proprietary content intelligence to reveal unique insights about a marketer’s target audience and equips marketers with deeper insights into audience archetypes

exchange4media Staff Sep 3, 2018 11:02 AM

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Experts from FoxyMoron, WorldWide Media, Zirca Digital Solutions, White Rivers Media talk about the need for an effective means of distribution to reach the audience

Misbaah Mansuri Aug 30, 2018 8:40 AM

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Experts from FoxyMoron, WittyFeed and Zirca Digital Solutions tell us how brands are focusing on providing relevant and useful content to audiences instead of merely pitching products or services

Misbaah Mansuri Aug 9, 2018 8:58 AM

Hemali Dave-Zirca?blur=25

Hemali will oversee generating sales and revenue for ContentdB- Zirca’s SAAS platforms for native advertising

exchange4media Staff Jul 10, 2018 10:29 AM

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Global native advertising spends are set to double in the next few years; increasing from $30.9 billion in 2015 to $59.35 billion in 2018, as per the Native Advertising Institute

Neena Dasgupta Nov 13, 2017 8:50 AM

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The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta

Neena Dasgupta Sep 25, 2017 8:16 AM

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Gowda has earlier managed giant brands such as P&G, Mastercard and Diageo; he will report to Vikas Dadoo, ?VP - Content and Brand Solutions at Zirca Digital Solutions

exchange4media Staff Aug 21, 2017 8:52 AM