world-cup-2026
According to a report by TAM Sports, the top five advertisers together accounted for 55% of total advertising volumes in 2026, compared with 48% in the previous tournament
While traditional television continued to command substantial advertiser interest, Connected TV emerged as the more diversified advertising platform during the tournament
The FIFA tournament has shown that football in India is no longer confined to a few states or a niche audience
e4m Desk Jul 20, 2026 12:41 PM
The final whistle sparked a wave of creative social media posts, from emotional storytelling and nostalgic callbacks to playful illustrations and clever brand integrations
Aryendra Khan Jul 20, 2026 7:44 AM
From Louis Vuitton’s FIFA trunk to Heinz’s Penalty Packets, FIFA 2026 is now a $10-billion creative arena
Aryendra Khan Jul 18, 2026 8:49 AM
From Heinz's Penalty Packets to Coca-Cola's collectible cans, brands are using packaging to win fans' attention
Aryendra Khan Jul 11, 2026 9:06 AM
According to the network, 10-second advertising rates have reached ₹20-25 lakh during the knockout stage; over 22 brands have partnered across television and digital platforms
e4m Staff Jul 10, 2026 8:03 AM
From FIFA’s global scale to Wimbledon’s younger audiences and pickleball’s growing appeal, non-cricket sports are opening new opportunities for brands across campaigns, sponsorships and advertising
Sandhi Sarun Jul 9, 2026 9:03 AM
From Messi's redemption arc to Egypt's tournament exit, brands found plenty to work with on social media
Aryendra Khan Jul 8, 2026 2:03 PM
In a LinkedIn post, Ajit Varghese, Partner and CEO, Madison World, has shared his views on Zee's acquisition of the FIFA World Cup 2026 broadcast rights
Lenovo, CEAT, Jaguar Land Rover, Adidas, Zydus and JBL join the growing roster of advertisers leveraging the FIFA World Cup 2026 on Z
e4m Staff Jun 26, 2026 4:03 PM
At the 2026 World Cup, FIFA's clean stadium policy erased billions in naming rights overnight. What happened next was a masterclass in brand behaviour
Aryendra Khan Jun 26, 2026 9:14 AM
The network’s linear portfolio has garnered 17% higher live reach compared to FIFA World Cup 2022
e4m Staff Jun 25, 2026 6:35 PM
The two sportswear giants have turned the 2026 FIFA World Cup into a creative slugfest, featuring star-studded mini-movies, huge budgets & a numbers war that has reignited advertising's oldest rivalry
Aryendra Khan Jun 22, 2026 9:04 AM
The move reflects the growing importance of creator-led marketing in major global sporting events
e4m Staff Jun 17, 2026 11:36 AM
As Zee bets big on football and brands like Mahindra, Diageo and Apple line up FIFA campaigns, industry heads say Indian marketers are chasing fans, cultural relevance and a global audience
Aryendra Khan Jun 17, 2026 8:55 AM
'Poora India Watchega', a nationwide campaign for the FIFA World Cup 2026, is developed by agency Talented and mktgstack
Aryendra Khan Jun 16, 2026 5:04 PM
Zee5 registers over 190 minutes of average per viewer engagement for the live matches over 4 days, including the inaugural
e4m Staff Jun 15, 2026 6:52 PM
The 2026 FIFA World Cup is set to be held across the United States, Canada and Mexico from June 11 to July 19
e4m Staff Jun 15, 2026 10:59 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, writes on football's unique place in India and how the FIFA World Cup captivates even non-followers
Ganapathy Viswanathan Jun 12, 2026 8:16 AM
Football fans can experience the tournament across cinemas, pubs, restaurants, clubs, hotels, airports, educational institutions and other venues
e4m Staff Jun 11, 2026 5:53 PM
With the company acquiring exclusive broadcast rights for India’s tour of Zimbabwe, Z looks set to widen its sports ambitions
Kanchan Srivastava Jun 11, 2026 9:38 AM
The company will exclusively broadcast the Twenty20 International series across Unite8 Sports channels in July 2026
e4m Staff Jun 10, 2026 10:03 PM
Brands including Mahindra, Diageo, Apple, Pernod Ricard & Mondelez partner with ‘Z’ across Linear and Digital platforms
e4m Staff Jun 10, 2026 9:58 PM
Fatehi describes the opportunity as ‘almost unreal’, calling it a full-circle moment that brings together cultures, sounds and people from around the world
Aryendra Khan Jun 9, 2026 2:31 PM
From Nike's genre-defying 'RIP the Script' to Coors' one-trick chant, here's how the biggest FIFA World Cup 2026 campaigns stack up
Aryendra Khan Jun 6, 2026 9:43 AM
Among the websites identified in the suit are Soccerbox, Soccerworldcup, DLHD, Strumyk and Sportsbay
The festival of football will kick-off on 11th June 2026 with exclusive action across Unite8 Sports channels & Zee 5
Negotiations between Zee and Fédération Internationale de Football Association (FIFA) are still underway and an agreement is expected to be signed soon, sources said
e4m Staff May 27, 2026 10:33 AM
Geopolitical uncertainties in the Middle East—another important source of advertising demand—have further contributed to a cautious outlook
Imran Fazal May 6, 2026 9:12 AM
LEGO's FIFA World Cup 2026 campaign featuring Messi, Ronaldo, Mbappé and Vini Jr. is not just an ad; it is advertising history
Aryendra Khan Apr 7, 2026 8:19 AM
Several brands tapped into the tournament’s cultural momentum through influencer collaborations and fan-led storytelling, with names such as BookMyShow, Swiggy, Blinkit, Asian Paints among others
Shalinee Mishra Mar 13, 2026 8:45 AM
According to data released by Qoruz, nearly 120,000 creators posted about the tournament, sharing match reactions, analysis and fan moments across platforms
e4m Staff Mar 10, 2026 1:20 PM
After India defeated New Zealand to lift the T20 World Cup, brands and prominent personalities celebrated the historic win on social media
Vaishnavi Deshpande Mar 9, 2026 2:31 PM
In a post on X, ICC Chairman Shah said the concurrent viewers hit a peak of 60.5 million
Prior to this elevation, Pallavi served as Assistant General Manager - Marketing and earlier as Senior Manager - Marketing at Euler Motors
e4m Staff Feb 24, 2026 12:37 PM
TVR for India’s opening fixture against the USA goes up by 41%, digital reach up by 98% compared to the first match against Ireland in the 2024 edition
e4m Staff Feb 11, 2026 6:49 PM
The automotive giant has rolled out a 360-degree campaign featuring Shah Rukh Khan, pioneering AI-powered advertising as a premier partner of cricket’s biggest tournament
As per the report, ICC has approached other platforms, including Sony Sports, Netflix and Amazon Prime, for managing the media rights
Coca-Cola will bring the original FIFA World Cup trophy to India for the first time in ten years
Vaishnavi Deshpande Nov 25, 2025 4:04 PM