world-cup-2026
At the 2026 World Cup, FIFA's clean stadium policy erased billions in naming rights overnight. What happened next was a masterclass in brand behaviour
The network’s linear portfolio has garnered 17% higher live reach compared to FIFA World Cup 2022
The two sportswear giants have turned the 2026 FIFA World Cup into a creative slugfest, featuring star-studded mini-movies, huge budgets & a numbers war that has reignited advertising's oldest rivalry
Aryendra Khan Jun 22, 2026 9:04 AM
The move reflects the growing importance of creator-led marketing in major global sporting events
e4m Staff Jun 17, 2026 11:36 AM
As Zee bets big on football and brands like Mahindra, Diageo and Apple line up FIFA campaigns, industry heads say Indian marketers are chasing fans, cultural relevance and a global audience
Aryendra Khan Jun 17, 2026 8:55 AM
'Poora India Watchega', a nationwide campaign for the FIFA World Cup 2026, is developed by agency Talented and mktgstack
Aryendra Khan Jun 16, 2026 5:04 PM
Zee5 registers over 190 minutes of average per viewer engagement for the live matches over 4 days, including the inaugural
e4m Staff Jun 15, 2026 6:52 PM
The 2026 FIFA World Cup is set to be held across the United States, Canada and Mexico from June 11 to July 19
e4m Staff Jun 15, 2026 10:59 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, writes on football's unique place in India and how the FIFA World Cup captivates even non-followers
Ganapathy Viswanathan Jun 12, 2026 8:16 AM
Football fans can experience the tournament across cinemas, pubs, restaurants, clubs, hotels, airports, educational institutions and other venues
e4m Staff Jun 11, 2026 5:53 PM
With the company acquiring exclusive broadcast rights for India’s tour of Zimbabwe, Z looks set to widen its sports ambitions
Kanchan Srivastava Jun 11, 2026 9:38 AM
The company will exclusively broadcast the Twenty20 International series across Unite8 Sports channels in July 2026
e4m Staff Jun 10, 2026 10:03 PM
Brands including Mahindra, Diageo, Apple, Pernod Ricard & Mondelez partner with ‘Z’ across Linear and Digital platforms
e4m Staff Jun 10, 2026 9:58 PM
Fatehi describes the opportunity as ‘almost unreal’, calling it a full-circle moment that brings together cultures, sounds and people from around the world
Aryendra Khan Jun 9, 2026 2:31 PM
From Nike's genre-defying 'RIP the Script' to Coors' one-trick chant, here's how the biggest FIFA World Cup 2026 campaigns stack up
Aryendra Khan Jun 6, 2026 9:43 AM
Among the websites identified in the suit are Soccerbox, Soccerworldcup, DLHD, Strumyk and Sportsbay
The festival of football will kick-off on 11th June 2026 with exclusive action across Unite8 Sports channels & Zee 5
Negotiations between Zee and Fédération Internationale de Football Association (FIFA) are still underway and an agreement is expected to be signed soon, sources said
e4m Staff May 27, 2026 10:33 AM
Geopolitical uncertainties in the Middle East—another important source of advertising demand—have further contributed to a cautious outlook
Imran Fazal May 6, 2026 9:12 AM
LEGO's FIFA World Cup 2026 campaign featuring Messi, Ronaldo, Mbappé and Vini Jr. is not just an ad; it is advertising history
Aryendra Khan Apr 7, 2026 8:19 AM
Several brands tapped into the tournament’s cultural momentum through influencer collaborations and fan-led storytelling, with names such as BookMyShow, Swiggy, Blinkit, Asian Paints among others
Shalinee Mishra Mar 13, 2026 8:45 AM
According to data released by Qoruz, nearly 120,000 creators posted about the tournament, sharing match reactions, analysis and fan moments across platforms
e4m Staff Mar 10, 2026 1:20 PM
After India defeated New Zealand to lift the T20 World Cup, brands and prominent personalities celebrated the historic win on social media
Vaishnavi Deshpande Mar 9, 2026 2:31 PM
In a post on X, ICC Chairman Shah said the concurrent viewers hit a peak of 60.5 million
Prior to this elevation, Pallavi served as Assistant General Manager - Marketing and earlier as Senior Manager - Marketing at Euler Motors
e4m Staff Feb 24, 2026 12:37 PM
TVR for India’s opening fixture against the USA goes up by 41%, digital reach up by 98% compared to the first match against Ireland in the 2024 edition
e4m Staff Feb 11, 2026 6:49 PM
The automotive giant has rolled out a 360-degree campaign featuring Shah Rukh Khan, pioneering AI-powered advertising as a premier partner of cricket’s biggest tournament
As per the report, ICC has approached other platforms, including Sony Sports, Netflix and Amazon Prime, for managing the media rights
Coca-Cola will bring the original FIFA World Cup trophy to India for the first time in ten years
Vaishnavi Deshpande Nov 25, 2025 4:04 PM