Viacom18 Head - SVOD and International Business shares that the platform will focus more on ramping up its content slate along with improving product, tech, and customer acquisition funnels

Javed Farooqui Jun 2, 2022 8:47 AM

Also, BookMyShow Stream crossed 52,000 streams sold for global & Indian on-demand content, showcasing the rising interest for compelling content as well as acceptance of the TVOD model in India

exchange4media Staff May 27, 2022 12:45 PM

The platform will be created with the recent fundraising announced by the company

Javed Farooqui May 25, 2022 8:48 AM

The campaign involves a series of installations, including billboards, unipoles, and bus shelters located across Delhi/NCR

exchange4media Staff May 23, 2022 10:28 AM

A report released by Digital TV Research says that six US-based platforms will add 988 million paying SVOD subscribers in the next five years

exchange4media Staff May 18, 2022 8:46 AM

Industry observers say Netflix needs to come up with an India-specific strategy and invest in mass content

Javed Farooqui May 13, 2022 8:24 AM

Sehgal was earlier with Vodafone as Executive Vice President, Enterprise Business

exchange4media Staff Mar 17, 2022 2:51 PM

Guest Column: Manas Mishra, Co-Founder at Mediant, writes linear TV must look back on some of the opportunities that it let go of in the past

Manas Mishra Jan 21, 2022 9:02 AM

Broadcasters, MSOs, DTH operators, and others have urged TRAI to adopt light-touch regulation on the issue of market dominance in the cable TV business as a stiff competition is already in existence

Javed Farooqui Dec 30, 2021 9:02 AM

Vi’s music offering with Hungama was unveiled by the famous musician and composer duo–Salim Sulaiman

exchange4media Staff Dec 14, 2021 1:43 PM

The platform will offer users the option to rent a TV series of their choice for a finite duration or buy it for unlimited access

exchange4media Staff Dec 13, 2021 3:25 PM

MX Media COO Gandhi shared that one of his key priorities is to drive investments in technology to enhance the user experience on both MX Player and MX TakaTak

Javed Farooqui Nov 17, 2021 8:42 AM

Brands say government can look at supporting local businesses in the industry by allowing some form of advertising as the market is growing exponentially across categories

Shantanu David Nov 5, 2021 9:00 AM

The agency will handle media planning, social media and creative development for ZEE5’s B2B marketing function

exchange4media Staff Oct 5, 2021 12:15 PM

It further stated that Asia Pacific will have 69.8 crore SVOD subscriptions by 2026, up from 50.2 crore at end-2021

exchange4media Staff Sep 12, 2021 12:00 PM

The company also reduced its content cost by 17.78% to Rs 588.1 crore from Rs 751.3 crore in the previous financial year

exchange4media Staff Sep 8, 2021 8:31 AM

Vi App will now double up as an OTT app offering a rich repertoire of content, in addition to the wide range of products and services

exchange4media Staff Aug 27, 2021 8:28 AM

According to information available in public domain, MX Gold will be available for a subscription of less than Rs 1/day

exchange4media Staff Aug 9, 2021 8:20 AM

Ogilvy South has crafted the campaign for Vi Hero Unlimited plans

exchange4media Staff Jul 24, 2021 8:08 AM

The AVOD platform will play a key role in Eros Now’s future content strategy and facilitate innovative windowing options which will give consumers more choices and flexibility

exchange4media Staff Jun 3, 2021 5:32 PM