vicks
Marketers say cultural spaces like music festivals allow brands to connect with younger audiences with live entertainment offering a high level of immersion and undivided attention
Sunidhi Vijay Nov 18, 2025 8:46 AM
Zakir’s wit, Himesh Reshammiya’s self-aware charm, and a classic tagline come together to create one of 2025’s most talked-about moments
Bharat Patel, ex-P&G India Chairman and Managing Director, recalls his long association with the ad legend and their shared love for cricket among other things
e4m Staff Oct 24, 2025 10:05 AM
Midway through his performance at the Indira Gandhi Arena, Reshammiya paused to address his audience, asking, “Gale mein thodi khich khich ho toh hum kya lete hain?
e4m Staff Jul 21, 2025 4:33 PM
The brand introduced its first-ever 'double-power' transformation of its cough drops with the new film
e4m Staff Jun 13, 2024 1:17 PM
Putting some zest into a sombre Monday morning by revisiting some of the best melodic cheers from brands
e4m Staff Nov 20, 2023 9:30 AM
The film has been released in collaboration with ‘India Signing Hands’ - an organization dedicated for the deaf community of India
e4m Staff Oct 28, 2023 9:18 AM
#VicksKholIndiaBol Cheer Anthem celebrates the nation's boundless enthusiasm for cricket
The brand has curated the #BetterZzzBetterMe campaign for World Sleep Day
exchange4media Staff Mar 19, 2023 4:00 PM
The Senior Marketing Director of P&G Health spoke to e4m about the FMCG major’s new product, the marketing strategy and more
Kanchan Srivastava Jan 24, 2023 8:31 AM
A study by Kantar in association with P&G Health reveals that only 15% Indians on an average get good sleep at night
exchange4media Staff Jan 17, 2023 5:34 PM
The actor shares her secret mantra of handling the viral infection in easy ways
exchange4media Staff Apr 16, 2022 8:42 AM
The film has been conceptualised by Vicks India and Publicis Singapore
exchange4media Staff Mar 28, 2022 2:14 PM
The actor shared that he's excited to associate with a brand that has been a part of his childhood and continues to be his go-to till date
exchange4media Staff Dec 25, 2021 7:58 AM
Brands shouldn’t be blatantly riding on the success of players who they are not sponsoring or partnering with, experts opine
Mansi Sharma Aug 5, 2021 8:29 AM
Guest Column: Ruta Patel, Senior Vice President, FCB Interface, explains how brands go by rituals and ideologies as part of their marketing strategies
Ruta Patel Aug 18, 2020 8:51 AM