As 2018 draws to an end, it’s time to look at all that made news during the year. Starting today, throughout December, we bring you a round-up of stories from all sectors from the year-enders’ list

Misbaah Mansuri 27-November-2018

On YouTube, the zero branding ad has crossed over 4,675,023 views and counting

Misbaah Mansuri 12-October-2018

The first video of #TouchOfCare was launched in India in March 2017 which portrayed the story of a transgender Gauri Sawant who takes care of an orphaned girl.

exchange4media Staff 31-January-2018

Advertisements in 2017 were dominated by some core global issues: gender equality, women’s rights and need for diversity

Venkata Susmita Biswas 02-January-2018

From embracing progressive themes for social good to creating conversation on topics that were considered taboo, these ads definitely struck the right notes and have slayed it through their powerful storytelling

Misbaah Mansuri 29-December-2017

#TouchOfCare questions our conventional understanding of a mother, and what constitutes a family

exchange4media Staff 01-April-2017

Most of the advertisers use umbrella branding in this category and Proctor & Gamble, with its 5 active Vicks Brands, is the top advertiser with 7.6% contribution to the total ad duration on TV

exchange4media Staff 24-November-2015

From online contests, to launching emotional videos, every brand made an attempt to dish out something unique

Sarmistha Neogy 22-June-2015

The company's growth was spearheaded by the Health Care & Feminine Hygiene categories, with Vicks & Whisper delivering sales momentum & growing market share

exchange4media Staff 02-November-2013

Nokia’s D Shivakumar quoted MMA e4m India mobile ad spends figure to state early adopters will benefit from growing mobile advtg

Noor Fathima Warsia 28-September-2012