Ranveer Singh?blur=25

The actor shared that he's excited to associate with a brand that has been a part of his childhood and continues to be his go-to till date

exchange4media Staff Dec 25, 2021 7:58 AM

pv sindhu?blur=25

Brands shouldn’t be blatantly riding on the success of players who they are not sponsoring or partnering with, experts opine

Mansi Sharma Aug 5, 2021 8:29 AM

Ruta Patel?blur=25

Guest Column: Ruta Patel, Senior Vice President, FCB Interface, explains how brands go by rituals and ideologies as part of their marketing strategies

Ruta Patel Aug 18, 2020 8:51 AM


Vicks, KFC, Bookmyshow, Manforce, Sony, Café Coffee Day set the social media on fire by expressing their pride and happiness for the country through quirky creatives

Nafisa Shaheen Jul 24, 2019 8:32 AM

Cannes 2019 PG?blur=25

Maithreyi Jagannathan, Associate Marketing Director, Healthcare P&G & Ajay Vikram CCO, Publicis Singapore, discuss 'Brands as a Force for Good' in the Behind The Work Stage session at Cannes 2019

Neeta Nair Jun 18, 2019 8:54 AM


As 2018 draws to an end, it’s time to look at all that made news during the year. Starting today, throughout December, we bring you a round-up of stories from all sectors from the year-enders’ list

Misbaah Mansuri Nov 27, 2018 11:57 PM


On YouTube, the zero branding ad has crossed over 4,675,023 views and counting

Misbaah Mansuri Oct 12, 2018 8:20 AM


The first video of #TouchOfCare was launched in India in March 2017 which portrayed the story of a transgender Gauri Sawant who takes care of an orphaned girl.

exchange4media Staff Jan 31, 2018 5:29 PM


Advertisements in 2017 were dominated by some core global issues: gender equality, women’s rights and need for diversity

Venkata Susmita Biswas Jan 2, 2018 8:58 AM


From embracing progressive themes for social good to creating conversation on topics that were considered taboo, these ads definitely struck the right notes and have slayed it through their powerful storytelling

Misbaah Mansuri Dec 29, 2017 8:58 AM

Vicks launches heart-warming #TouchOfCare campaign?blur=25

#TouchOfCare questions our conventional understanding of a mother, and what constitutes a family

exchange4media Staff Apr 1, 2017 11:48 AM

S-Group Insights: Rubs & balms have highest ad volume contribution on TV, OTC products range dominates radio & print?blur=25

Most of the advertisers use umbrella branding in this category and Proctor & Gamble, with its 5 active Vicks Brands, is the top advertiser with 7.6% contribution to the total ad duration on TV

exchange4media Staff Nov 24, 2015 8:24 AM

Indian brands pay tribute to the spirit of Fatherhood on Father's Day?blur=25

From online contests, to launching emotional videos, every brand made an attempt to dish out something unique

Sarmistha Neogy Jun 22, 2015 8:43 AM

Net sales drive P&G Q1 growth, profits up 21% at Rs 55 cr?blur=25

The company's growth was spearheaded by the Health Care & Feminine Hygiene categories, with Vicks & Whisper delivering sales momentum & growing market share

exchange4media Staff Nov 2, 2013 9:38 AM

“Rs 180 cr for mobile advtg is small, we expect it to grow”?blur=25

Nokia’s D Shivakumar quoted MMA e4m India mobile ad spends figure to state early adopters will benefit from growing mobile advtg

Noor Fathima Warsia Sep 28, 2012 8:15 PM