verse
On his birthday, a look at a first-generation entrepreneur whose influence rests as much on people, faith and generosity as on the institutions he has built
e4m Staff Aug 27, 2026 12:08 AM
With a shorter festive window this year, digital platforms are looking to make the most of premium inventory, sharper audience targeting and measurable outcomes, say industry watchers
Sandhi Sarun Aug 24, 2026 9:32 AM
The fifth edition of the league brings together business leaders, CXOs and senior professionals from across the NCR
e4m Staff Aug 21, 2026 12:04 PM
An affectionate contemporary homage by Rajeev Beotra to P. G. Wodehouse and his immortal creations, Bertie Wooster and Jeeves
Rajeev Beotra Aug 21, 2026 8:23 AM
Guest Column: Writer & Filmmaker Priyanshu Modi writes that a brand becomes interesting when it contributes something to a conversation rather than simply attaching its logo to one
Priyanshu Modi Aug 13, 2026 10:11 AM
The IPL has trained marketers to think in terms of enormous reach, high-frequency exposure and entertainment-led engagement. Test cricket offers none of those guarantees
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, on why every sport need not become another IPL and should instead focus on staying relevant to its own audience
Ganapathy Viswanathan Jul 31, 2026 2:34 PM
Creators are becoming important not just for speaking regional languages, but for understanding their nuances, cultural context and the way people naturally communicate
Shalinee Mishra Jul 21, 2026 9:13 AM
The agency has been founded by Vijay Amruth Raj, a former journalist, PR leader, and corporate communications expert with over 25 years of experience
e4m Staff Jun 29, 2026 3:51 PM
Chase Xu, Vice President of Realme Global, will be overseeing the Indian market
e4m Staff Jun 24, 2026 11:31 AM
Srinivasan Swamy, Executive Group Chairman of RK Swamy, talks to e4m on global consolidation, measurement challenges, growing role of tech and a host of other developments in the ad industry
Imran Fazal Apr 13, 2026 9:20 AM
The AAAI Chief's remarks come amid growing scrutiny of PSUs, which industry insiders say continue to increasingly drive the adoption of reverse auctions during agency pitches
Imran Fazal Apr 11, 2026 8:37 AM
Most recently, Prasad served as Chief Technology Officer & Head of Product and AI at Verve Group Inc
e4m Staff Apr 9, 2026 12:56 PM
The campaign turns the real stories of women employees into spoken word poetry
Prior to joining Amazon, Menka Asrani served as Head of Brand Solutions – BigBang.Social at Collective Artists Network
e4m Staff Feb 27, 2026 1:34 PM
Vikas Kumar will oversee IndoBevs’ operational strategy, enhance manufacturing capabilities, and strengthen supply chain systems
e4m Staff Feb 11, 2026 3:57 PM
With this new programming slate, ET NOW strengthens its core promise to ‘Rise With India’
e4m Staff Dec 16, 2025 5:18 PM
The event honoured the brands and agencies pushing the boundaries of digital storytelling and performance on the platform
e4m Staff Dec 11, 2025 5:12 PM
The Bengaluru edition featured groundbreaking perspectives and actionable frameworks from five distinguished speakers
e4m Staff Dec 11, 2025 4:47 PM
The gathering brought together industry leaders, brand innovators, and technology visionaries to explore the rapidly evolving intersections of artificial intelligence, consumer behaviour and more
e4m Staff Dec 8, 2025 12:35 PM
The event also included a celebration of this year’s Most Impactful Campaigns on Quora, honoring the brands and agencies pushing the boundaries of digital storytelling and performance on the platform
e4m Staff Dec 8, 2025 12:29 PM
Speakers shared perspectives on how AI is shaping campaign development, creative optimisation, and brand visibility—especially as search evolves with AI Overviews
Speakers shared how their organisations are approaching AI to enhance creativity, improve operational efficiency, and drive more relevant engagement
The Reverse Share Split is aimed at reducing the number of issued Ordinary Shares and simplifying the administrative management of the same
e4m Staff Oct 13, 2025 12:18 PM
As per reports, the decision is in departure to the Tata Group's retirement policy and was taken for the ‘sake of continuity in executive leadership’
Total revenue stood at Rs 2,071 crore in FY25, a 64% increase over the previous year
e4m Staff Oct 8, 2025 11:06 AM
Umang Bedi’s career spans multinational firms and homegrown digital platforms, reflecting his global leadership and entrepreneurial ambition to make digital access more inclusive in India
e4m Staff Sep 20, 2025 8:52 AM
Prior to this, Brendan Gaul was with TRAVERSE32 as Global President & co-founder.
e4m Desk Aug 28, 2025 11:59 AM
Alliance to launch a global content alliance focused on amplifying stories from the Global South
e4m Staff Jul 30, 2025 8:04 PM
The office accommodates 700 employees and as per media reports costs the company Rs 1.2–1.3 crore per month
e4m Staff Jun 17, 2025 10:36 AM
Revenue from Builder.ai relates to legitimate services rendered and delivered—either directly or through its subsidiaries, said VerSe Innovation
The layoffs are reportedly a part of its plan to push for artificial intelligence and to streamline operations
According to news reports, Basu—who joined the company in 2022—has resigned citing health concerns
Verse is projecting a revenue growth of over 75% in FY25, exceeding the 10-15% growth rate expected from the Indian digital ad sector
Shubhodip Pal has previously held key leadership roles at organizations like Samsung, ABN Amro Bank, Hewlett Packard, Micromax, Balaji Motion Pictures and Revolt Motors
e4m Staff Feb 10, 2025 5:17 PM
Barun Prabhakar joins from Liberty Shoes where he helped revitalise the brand with youth-centric campaigns
The partnership is set to bring VerSe Innovation an additional $100M in revenue
e4m Staff Aug 28, 2024 8:23 AM
The acquisition marks Dailyhunt’s strategic foray into premium content
e4m Staff Apr 18, 2024 12:52 PM
Over 1 lakh interactions with Live TV, VoDs, Short Videos have been observed after the launch, the network said in a release
The hub will feature artists and brands from the entertainment industry
e4m Staff Nov 22, 2023 12:04 PM
At e4m TechManch 2023, AI and metaverse experts discussed the dos and don'ts marketers should keep in mind while creating a digital marketing strategy for tech platforms
exchange4media Staff Aug 11, 2023 12:13 PM
At e4m TechManch, the SVP of Web3 & Metaverse strategy at Media.Monks delivered a keynote address on new ways to engage with the audience
exchange4media Staff Aug 9, 2023 4:06 PM
