Guest Column: Sumeer Mathur, National Strategy Head & Managing Partner, Havas Worldwide (Creative) India, outlines how their Prosumer study correctly predicted emerging shifts in consumer behaviour

Sumeer Mathur Apr 14, 2022 8:43 AM

The Red Lab report also revealed that the numbers of sugar consumption in the country are stuck in 26-28 bracket from 2015 because of growing health consciousness among Indians

exchange4media Staff Nov 29, 2021 4:08 PM

While green issues are at the heart of sustainability globally, for Indian consumers, human rights, gender rights and equitable society also form the basis for sustainable future, says study

exchange4media Staff Nov 2, 2021 3:36 PM

According to the study, Amazon.in has emerged as the key touchpoint for product research with nearly 73% of all online researchers accessing it before making a purchase (online/offline)

exchange4media Staff Aug 25, 2021 8:31 AM

The Ivy League business school has built a case study based on the firm's election forecasting model

exchange4media Staff Jun 11, 2021 5:03 PM

The second edition of ‘Fact or Fake' report also highlights that almost 2 out of 3 or 65% of news consumers in the country see fake news as a major concern

exchange4media Staff May 18, 2021 2:27 PM

The syndicated study delves in to how brands can exploit the opportunity in a relatively new version of the IPL

exchange4media Staff Apr 8, 2021 3:40 PM

The brand's ‘Karte Ja Bhadte Ja’ series of adverts that ran during the IPL on TV, featuring brand ambassadors Aamir Khan and Alia Bhatt, received a tremendously positive response

Dipali Banka Mar 30, 2021 8:21 AM

Conceptualised by Dentsu Impact, Vivo's #DelightEveryMoment campaign was heavily advertised on TV during IPL 2020. Lowe Lintas too worked on other aspects of the campaign

Raushni Bhagia Mar 26, 2021 8:26 AM

After clocking excellent results in IPL 2020, Housing.com is all set to partner with the upcoming edition of the tournament with the launch of a new campaign featuring Manoj Bajpai and Rajkumar Rao

Raushni Bhagia Mar 25, 2021 8:43 AM

The research was undertaken across three broad parameters/metrics - reach, vViewability, and recall

exchange4media Staff Mar 24, 2021 4:43 PM

The total awareness for Livguard reached up to 75% from 55% during the IPL campaign

Dipali Banka Mar 24, 2021 8:29 AM

Mondelez India leverages Dairy Milk and IPL's celebratory nature for its TV campaign to boost reach and synergies in terms of bringing people together

Ashee Sharma Mar 18, 2021 8:39 AM

Kohli’s brand value remains steady at $237.7 mn in 2020 despite the COVID-19 pandemic

exchange4media Staff Feb 4, 2021 12:53 PM

Amit Adarkar, CEO, Ipsos India, says, according to the study, customers who have unhelpful and frustrating customer service interactions are likely to take their business elsewhere

exchange4media Staff Dec 30, 2020 3:25 PM

Guest Column: Aditi Mishra, Chief Strategy Officer, Lodestar UM, shares insights on the top trends of 2020, based on the study that rests on 4 pillars, resist, retrograde, recreate & reglocalize

Aditi Mishra Dec 22, 2020 8:55 AM

The study notes that while customers want brands to be inspirational only 53% experience brand inspiration, leaving a significant ‘gap’ that offers major growth opportunities for brands

exchange4media Staff Dec 10, 2020 9:34 AM

MS Dhoni is India’s Most Innovative; Saina Nehwal is India’s Most Reliable & Vikrant Massey is India’s Most Progressive according to the report

exchange4media Staff Oct 27, 2020 9:15 AM

This case study reveals how the brand leveraged InMobi Marketing Cloud to identify the triggers that impact the audience behaviour and to increase the adoption of the detergent Breeze among Filipinos

exchange4media Staff Oct 13, 2020 10:29 AM

The report says that with 11% of people using Instagram for news, the platform is just one point behind Twitter

exchange4media Staff Jun 17, 2020 3:19 PM