study
The study found that more than 40% of long-form posts on LinkedIn are entirely AI-generated
e4m Staff Jul 16, 2026 7:07 PM
Conceptualised through HT Impact Lab, the print innovation made guilt-free indulgence tangible, taking Mother Dairy Go-Low from a front-page interaction to creator reels and social conversations
NATIVE CONTENT Jun 23, 2026 1:08 PM
As AI reshapes brand discovery, Red Surtida explores why GEO is now a reputation discipline and what it means for brand reputation
Ritika Upmanyu Jun 22, 2026 2:19 PM
Vajiram & Ravi IAS Study Centre allegedly put up ads about the institute's association with successful UPSC exam candidates while concealing info about nature of courses they had attended
Inteliphyle Unified Medio View Study (UMVS) report calls for a rethink of how marketers evaluate effectiveness
e4m Staff Mar 16, 2026 4:30 PM
New consumer AI disruption index from BCG and Moloco reveals the most exposed industries
e4m Staff Jan 21, 2026 5:33 PM
According to the study, FMCG brands that advertised during IPL 2025 recorded 5.7% uplift in sales value
e4m Staff Jan 12, 2026 2:59 PM
The study has found that global advertising spend is now on course to close out 2025 with growth of 8.9% to $1.19trn
e4m Staff Dec 11, 2025 4:56 PM
The report highlights how Truecaller has become a daily high-attention touchpoint for millions of Indians
The study spanning five leading brands revealed insights into how audiences engage with ads during live sports across Linear TV (LTV), Connect TV (CTV) and Mobile
e4m Staff Nov 25, 2025 3:34 PM
In India, in particular, more people say life was better in 1975 than it is in 2025
e4m Staff Nov 20, 2025 6:56 PM
The top performers in the list of brands recalled belonged to quick commerce, online food delivery, e-commerce, groceries and gaming, shows the study by R K SWAMY Centre for Study of Indian Markets
e4m Staff Nov 19, 2025 9:09 AM
The study also states that Gen Zers are receptive to advertising, but with clear expectations: 62% prioritise wellness; 40% focus on physical health, 37% on personal growth
e4m Staff Sep 26, 2025 4:48 PM
The study also found 3D ads capturing attention 29% faster and sustaining it significantly longer
e4m Staff Sep 26, 2025 4:20 PM
The study has been conducted in partnership with Third Eye Integrated Services
e4m Staff Sep 25, 2025 5:52 PM
PwC India’s Voice of the Consumer 2025 reveals Indian consumers’ concerns around cost and food safety, preferred shopping channels and emergence of technology in the industry
e4m Staff Sep 11, 2025 6:32 PM
The report shows that campaigns on connected TV drove an uplift of up to 8.5 per cent in purchase behaviour and 9.1 per cent in brand favourability among Gen Z audiences aged 18 to 24
NATIVE CONTENT Aug 1, 2025 9:31 AM
The study, however, points out that the businesses in India face data challenges
As per a MediaSense-WFA study, three-quarters of global brands want to change their agency remuneration model; majority cite lack of data & measurement tools as a key barrier
Kanchan Srivastava Nov 19, 2024 9:06 AM
In this exclusive roundtable, industry experts will share insights on the cord-cutting phenomenon and TV 2.0, while discussing the challenges and opportunities these developments present for marketers
The study measured key performance metrics, such as distraction levels, mental effort required to understand and remember ads directly from viewers' brains
e4m Staff Jun 27, 2024 4:20 PM
The study, named State of States, will be carried out in collaboration with Quantum Solutions
e4m Staff Apr 30, 2024 5:34 PM
Former President Ankur Dhawan will move on to take up fresh responsibilities within the upGrad ecosystem
The centre will conduct large-scale studies as well as smaller targeted studies to shed light on the nuances of the Indian market
e4m Staff Nov 15, 2023 4:11 PM
The study aims to help brands better understand drivers that influence people
exchange4media Staff Apr 10, 2023 12:41 PM
The other concerns include cost-of-living crisis and climate changes, as per data from Kantar’s Global Issues Barometer
exchange4media Staff Jul 18, 2022 11:00 AM
The study revealed that CTV ads create significant brand impact, helping boost awareness by 19%, favorability by 11% and a 10% uplift in purchase intent
exchange4media Staff Jul 14, 2022 6:05 PM
Prasanna Kumar, Executive Vice President, Insights Division, Kantar, shares insights on the Kantar Creative Effectiveness Study
exchange4media Staff Jun 27, 2022 3:51 PM
The InMobi study reveals that three in five Indian businesses are still trying to identify and understand the impact of consumer data privacy developments on their current mobile marketing strategy
exchange4media Staff Jun 23, 2022 6:22 PM
According to the report, the combined value of the world’s top 100 most valuable brands in 2022 has increased by 23% to $8.7 trillion over the past year
exchange4media Staff Jun 16, 2022 4:13 PM
Guest Column: Sumeer Mathur, National Strategy Head & Managing Partner, Havas Worldwide (Creative) India, outlines how their Prosumer study correctly predicted emerging shifts in consumer behaviour
Sumeer Mathur Apr 14, 2022 8:43 AM
The Red Lab report also revealed that the numbers of sugar consumption in the country are stuck in 26-28 bracket from 2015 because of growing health consciousness among Indians
exchange4media Staff Nov 29, 2021 4:08 PM
While green issues are at the heart of sustainability globally, for Indian consumers, human rights, gender rights and equitable society also form the basis for sustainable future, says study
exchange4media Staff Nov 2, 2021 3:36 PM
According to the study, Amazon.in has emerged as the key touchpoint for product research with nearly 73% of all online researchers accessing it before making a purchase (online/offline)
exchange4media Staff Aug 25, 2021 8:31 AM
The Ivy League business school has built a case study based on the firm's election forecasting model
exchange4media Staff Jun 11, 2021 5:03 PM
The second edition of ‘Fact or Fake' report also highlights that almost 2 out of 3 or 65% of news consumers in the country see fake news as a major concern
exchange4media Staff May 18, 2021 2:27 PM
The syndicated study delves in to how brands can exploit the opportunity in a relatively new version of the IPL
exchange4media Staff Apr 8, 2021 3:40 PM
The brand's ‘Karte Ja Bhadte Ja’ series of adverts that ran during the IPL on TV, featuring brand ambassadors Aamir Khan and Alia Bhatt, received a tremendously positive response
Dipali Banka Mar 30, 2021 8:21 AM
Conceptualised by Dentsu Impact, Vivo's #DelightEveryMoment campaign was heavily advertised on TV during IPL 2020. Lowe Lintas too worked on other aspects of the campaign
Raushni Bhagia Mar 26, 2021 8:26 AM
After clocking excellent results in IPL 2020, Housing.com is all set to partner with the upcoming edition of the tournament with the launch of a new campaign featuring Manoj Bajpai and Rajkumar Rao
Raushni Bhagia Mar 25, 2021 8:43 AM
The research was undertaken across three broad parameters/metrics - reach, vViewability, and recall
exchange4media Staff Mar 24, 2021 4:43 PM
The total awareness for Livguard reached up to 75% from 55% during the IPL campaign
Dipali Banka Mar 24, 2021 8:29 AM
Mondelez India leverages Dairy Milk and IPL's celebratory nature for its TV campaign to boost reach and synergies in terms of bringing people together
Ashee Sharma Mar 18, 2021 8:39 AM
Kohli’s brand value remains steady at $237.7 mn in 2020 despite the COVID-19 pandemic
exchange4media Staff Feb 4, 2021 12:53 PM
Amit Adarkar, CEO, Ipsos India, says, according to the study, customers who have unhelpful and frustrating customer service interactions are likely to take their business elsewhere
exchange4media Staff Dec 30, 2020 3:25 PM
Guest Column: Aditi Mishra, Chief Strategy Officer, Lodestar UM, shares insights on the top trends of 2020, based on the study that rests on 4 pillars, resist, retrograde, recreate & reglocalize
Aditi Mishra Dec 22, 2020 8:55 AM
The study notes that while customers want brands to be inspirational only 53% experience brand inspiration, leaving a significant ‘gap’ that offers major growth opportunities for brands
exchange4media Staff Dec 10, 2020 9:34 AM
MS Dhoni is India’s Most Innovative; Saina Nehwal is India’s Most Reliable & Vikrant Massey is India’s Most Progressive according to the report
exchange4media Staff Oct 27, 2020 9:15 AM