The report says that with 11% of people using Instagram for news, the platform is just one point behind Twitter

exchange4media Staff Jun 17, 2020 3:19 PM

'Study in India' is managed by EdCIL and aims to make India a preferred destination for higher education among foreign students

exchange4media Staff May 27, 2020 3:03 PM

Akshay Kumar took the second spot with a brand value $104.5 million and Bollywood couple Ranveer Singh and Deepika Padukone took the third spot with a brand value of $93.5 million each

exchange4media Staff Feb 5, 2020 2:25 PM

Titled MTV Mera Bharat Amazeballs, the study focuses on the changing mindsets of Indian youth who aim to make India great again

exchange4media Staff Jan 27, 2020 4:20 PM

Conducted by LeadCap Ventures on the behalf of Femina, the study is mainly meant to help the magazine’s client community to know their audience better

Eularie Saldanha Jan 10, 2020 9:10 AM

WT Culture Muscle Finance Study reveals joint responsibility in modern Indian homes on financial aspects, reliance on tech & importance of financial education for girls

exchange4media Staff Dec 18, 2019 12:54 PM

Taboola & Nielsen have released the 'Moment of Next' study which explores consumer attentiveness and emotional response to different digital content experiences

exchange4media Staff Oct 18, 2019 4:38 PM

The study, released by IMI and IFPI, is bullish about the growth of digital music industry in India

exchange4media Staff Oct 1, 2019 10:58 AM

Within social media, Facebook and WhatsApp are particularly widely used. Other social media platform widely used for news are Instagram, Twitter, and Facebook Messenger

Dipali Banka Mar 28, 2019 8:21 AM

20 brands are utilising Sony Music India's new segmentation study, which now uncovers 31 unique segments of music consumers

exchange4media Staff Dec 10, 2018 8:15 AM

Omnicom study gauges the impact of video campaigns in Purchase Intent, Consideration, Brand Awareness and Ad Recall across various categories and demographics.

exchange4media Staff Aug 22, 2018 8:53 AM

According to the report, mobile will influence two in three apparel purchases, amounting to a $66 billion opportunity for brands, half of which will be driven by Facebook.

exchange4media Staff Jul 31, 2018 6:34 PM

A recent study conducted by Hansa Cequity reached out to leading Indian CMOs in different industries to understand their focus areas in the coming year

exchange4media Staff Jul 31, 2018 8:52 AM

Travel, media and entertainment, SaaS, brands and real estate are the key verticals with high potential international opportunities

exchange4media Staff Jul 19, 2018 6:07 PM

The data in this report was gathered by Spuul from 1st January to 31st December 2017 from more than 40 million registered Spuul users in India, Australia, New Zealand, UK, USA, Singapore, Malaysia, Thailand, Indonesia, Philippines and the UAE.

exchange4media Staff Mar 23, 2018 5:55 PM

Smart Insights and Technology for Mobile (TFM) conducted a survey on 609 companies which indicates that 44 per cent of businesses surveyed do not have a defined digital plan or strategy, although they are active in digital marketing

Patel Nasrullah Dec 7, 2017 8:48 AM

The Indian retail industry is witnessing a disruptive shift ushered by the rising popularity of online retail. Given the changing dynamics, offline players are trying to stay relevant with a re-imagined approach towards collaboration over competition

Ruhail Amin Nov 27, 2017 8:50 AM

Amazon’s OnePlus 5 video tweets received sixty one percent video view rate and over 10,000 retweets. Amazon’s Nokia 6 campaign has already received more than 36,000 likes, one of the highest against any promoted tweet in India.

exchange4media Staff Aug 28, 2017 7:38 AM

Employee engagement at SPN, the only media and broadcast network feature among this year’s top 19 companies across industries, stacks up at 81%

exchange4media Staff May 12, 2017 1:02 PM

The study titledSocialising Your CEO IV: The Engagement Factor finds that while CEOs embrace social media, they struggle to take it to the engagement level

exchange4media Staff Apr 1, 2017 8:13 AM