PrsmX-e4m roundtable today: Exploring media buying in CTV & the connected ecosystem

The exchange4media Group is excited to host the exclusive PrsmX-e4m roundtable in Mumbai on November 11. The one-of-its-kind gathering will feature distinguished leaders, seasoned professionals, and industry luminaries from the marketing and media world.

Driving the theme for the e4m-PrsmX roundtable ‘Maze of Challenges: Media Buying in CTV and the Connected Ecosystem’, a panel of experts will delve into the complexities of media buying within the rapidly evolving media ecosystem. The leaders will share insights on key topics like media buying challenges in connected TV and the broader ecosystem, television 2.0 and its impact on media strategies, measuring campaign effectiveness in a connected world, breakthrough solutions for media buying in the cord-cutting era, and more.

As more consumers shift from traditional TV to digital and streaming platforms, advertisers face new challenges in reaching audiences, ensuring their campaigns are visible and effective across a fragmented media landscape. The theme of this exclusive roundtable serves as a roadmap for brands and marketers seeking to thrive in today's competitive market ecosystem. Media buying presents a complex maze of challenges for marketers in the rapidly evolving media landscape. Hence, it becomes important to understand the intricacies of Television 2.0, measure campaign effectiveness, and keep pace with technological advancements.

As marketers grapple with these hurdles, the roundtable discussion will focus on innovative strategies to enhance awareness, targeting, and engagement. Industry experts will come together under one roof to explore the potential for breakthrough solutions and collaborative approaches that can redefine how marketers approach media buying in this cord-cutting era.

Here’s our line-up of speakers:

• Saurabh Golani, Head of Business, PrsmX
• Ishank Joshi, MD & CEO, Mobavenue
• Kedar Kulkarni, Sr. Vice President - Growth & Strategy - Puretech Digital
• Ashwati Menon, Co-Founder, Ruglas Media Pvt Ltd
• Narayanan V, CEO, Alliance Advertising
• Sumon K Chakrabarti, Co-Founder, Buffalo Soldiers
• Arjun Dhananjayan, Founder, 88GB
• Tufayl Merchant, Co-Founder & Business Director, Howl
• Manas Gulati, Founder, Arm Worldwide
• Prady Kumaar, CEO & Managing Partner, Neil Patel Digital India
• Krish Ramnani, Co-Founder & Director, Togglehead
• Jay Rathod, Founder & CEO, Kofeetech Comm
• Shradha Agarwal, Co-Founder, Grapes