As part of the acquisition, Leo Burnett Sri Lanka and Arc Worldwide Sri Lanka will now be fully integrated into Publicis Communications, one of Publicis Groupe’s four Solutions hubs regrouping all creative communications activities.
The Sri Lanka operation of MSLGROUP will be managed under the leadership of Ranil de Silva, who is accountable for all the Publicis Groupe brands in Sri Lanka. MSLGROUP will function under the guidance of Glenn Osaki, Asia President of the group
Ad rates for test series cricket matches are estimated at Rs.50,000 - 60,000 per 10 second spot and growth over the years has not picked up. Has the popularity of 20-20 and ODIs rendered test series format unappetising for brands?